際際滷

際際滷Share a Scribd company logo
Adding visuals
make strong presentations
3 PILLARS
WILL HELP YOU TO STRENGTHEN YOUR VISUALS
Clear structure
Less is more (keep it simple)
Wise use of images & objects
Withoutawellbuiltskeleton
wven strongbodies,
withstrongmuscles,
donotmove.
Yourpresentationwillhavea
clearandorganicstructure.
Makethisstructureclearto
theaudience.
Our brain has load limitations
Per slide:
1 concept
45 items max load
Traditional slides, with text and
graphs, have proved to be less
effective than slides with sparse
text and more visuals.
Ultimately, you want to help your
audience to understand and
remember you and your
presentation.
Presentations. Making good use of visuals.
Presentations. Making good use of visuals.
Presentations. Making good use of visuals.
Studies prove that audience retains
better the last format than the first.
My next slide is much too crowded
Elaborate a Narrative
Chronological. Themes are arranged in time
sequence (history of a procedure).
Spatial. Themes are arranged as they relate each
other (big picture and then detail).
Cause and effect. Themes flow from a problem
(environmental issue and impact).
Topical. Themes arranged in order of importance
(outlining priorities for nature conservation).
a Combination is possible.
Telling storiesstories is very effective
Jacopo Pasotti  ETH 2009
The next slide is an improvement
Elaborate a Narrative
Chronological
history of a procedure
Spatial
big picture and then detail
Cause and effect
environmental issue and impact
Topical
outlining priorities for
nature conservation
Wise use of images and objects
Promptness
Proportion
Proximity
Promotion
Consider avoiding bulletpoints
Wise use of images and objects
Promptness
Thenextslideshowsyouawayto
delivermessagesinashort,clear,
effectiveway.Apromptmessage.
Presentations. Making good use of visuals.
The next slide has an image (small)
and (much too much) text
Cretaceous-Tertiary Extinction
 Another mass extinction
happened 65 million years
ago
 Marked the end of the
Mesozoic Era and the
beginning of the Cenozoic
Era
 All of the dinosaurs and
half of the other animals &
plants went extinct
 Scientists think an asteroid
hit Earth, the dust clouds
blocked out the sun, plants
died, then herbivores, then
carnivores.
The next slide is a quick improvement
Cretaceous-Tertiary Extinction
65millions years ago
All dinosaurs and half of other animals
& plants went extinct
Wise use of images and objects
Promptness
Proportion
In my previous Narrative slide, I
respected some proportions that
respects prime elements in the
composition (the text and a piano)
Elaborate a Narrative
Chronological
history of a procedure
Spatial
big picture and then detail
Cause and effect
environmental issue and impact
Topical
outlining priorities for
nature conservation
Wise use of images and objects
Promptness
Proportion
Proximity
Proximity means that our eyes build
relations among object (also) based on
their proximity.
The art and craft of
Science Communication
Guidelines to communicate
your science
by
Jacopo Pasotti
Promedia Agency
www.jacopopasotti.com
There are two elements, in this slide,
which are related to my address and
reference. I will place them closer to
each other and with more distance from
the title and the figure, which is tied to
the title.
The art and craft of
Science Communication
Guidelines to communicate
your science
Jacopo Pasotti
www.jacopopasotti.com
Wise use of images and objects
Promptness
Proportion
Proximity
Promotion
I can use a mummys eye to promote a
message
Find
Suitable
Audiences
Find
Suitable
Audiences
I want to show a trend, and a starting
and ending point. I can spare my
audience with all data in between.
Achieving Serious Impact
Southern Africa
Number of farmers benefiting from agroforestry
30,000
5 10 200 1,000 3,500
80,000
110,000
180,000
400,000
0
100,000
200,000
300,000
400,000
1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008
Achieving Serious Impact
1988 1998 2008
400000
0
5
400000
Number of farmers in agroforestry
Colors help a lot to emphasize
information. Colors must be used
wisely.
The next slide is confusing.
All material from Ed@clearpreso
The next slide is better.
All material from Ed@clearpreso
Wise use of images and objects
Promptness
Proportion
Proximity
Promotion
Consider avoiding bulletpoints
Bullet points
Are
Overused
and abused
Overwhelmingly filling up our
slideshows
Up to the point we are
obviously getting sick
Of them
But still have them covering
our slides
As a sort of
violent
And
contagious
Bullet points
Epidemic
Are you absolutely sure you need them in your next slide?
Hopethishelps.
Jacopo Pasotti
Science Communication Trainer
www.jacopopasotti.com
@medjaco

More Related Content

Presentations. Making good use of visuals.