Presentazione Istituzionale Gruppo Reda
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Il documento descrive la storia di Reda, un'azienda tessile italiana con oltre 150 anni di esperienza, sottolineando le sue linee di prodotti e i valori di sostenibilità e innovazione. Evidenzia le varie tappe significative nello sviluppo dell'azienda, inclusa l'espansione internazionale e l'acquisizione di altre società. Reda si impegna a mantenere standard elevati nella qualità dei tessuti e nel rispetto ambientale, promuovendo il made in Italy.
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Presentazione Istituzionale Gruppo Reda
- 1. v
- 2. Agenda • La Storia • Il Gruppo Reda • Identità del brand • I Valori • La Visione • Le Nostre Certificazioni • Storytelling • #REDAWAY
- 3. 150 Anni di Storia 1865 L’industrialepiemontese CarloRedatrasformaun vecchio mulinoa Valle Mosso in un veroe propriolanificio. 1919 Il lanificiovienerilevato daifratelliBottoPoala, discendentidi una storicafamigliadi tessitori. 1972 Redafa il suoingresso nelmercato Australiano dellalana. 1985 Redaintroduceil magazzino automatico,grazieal quale la produzioneraggiunge i 2.500.000metri di tessuto all’anno. 1998 Redaapreunnuovo stabilimentoaValle Mosso. 2012 Redalancialalineadi tessutiRedaActive. 2010 Redalancia Rewoolution,la sua prima lineadi abbigliamento activewear. 2015 Redacelebrai suoiprimi 150anni distoria. 2018 Redaannuncia l’acquisizionedi Comero S.p.A. 2018 Redastabiliscelenuove lineeguidaper la salvaguardia dell'ambientee il monitoraggio dell'impattoambientale (EPD). 2004 Redaottienela certificazioneEMAS,il sistemadi eco-gestione,che assicurail pienorispettodeglistandardlegislativi e il miglioramentocontinuodelle prestazioniambientali. 1968 Alluvionenel Biellese
- 4. Il Gruppo Reda Cina sostenibilità Italy qualità heritage Stati Uniti Giappone innovazione madeinItaly lusso contemporaneo eccellenza design green tecnologia rivoluzione performance athleisure ambiente lifestyle stile merino timeless evoluzione tracciabilità digitalizzazione
- 5. Il Gruppo Reda Reda 1865 è la linea classica di tessuti Reda con oltre 150 anni di storia, pensata per esaltare lo stile e l’eleganza. Reda Active è la linea di tessuti caratterizzata dal sistema di filatura CompAct³ che la rende perfetta per esaltare l’attività fisica. Reda Flexo è la linea di tessuti smart stretch, che utilizza un elastomero sostenibile a ridotto impatto ambientale.
- 6. Il Gruppo Reda Rewoolution è la linea di abbigliamento activewear di Reda, che propone capi altamente performanti per lo sport e il tempo libero, in pura lana Merino.
- 7. Reda in numeri Nel 2018 Reda acquisisce Comero con i suoi 15 MLN€ di ricavi e 133 dipendenti 115. 8 MLN€ 7.5 MLN mt 421 49.4 53.7 66.1 70.2 67.5 81.2 89.9 93.5 108.8 115.8 200 9 201 0 201 1 201 2 201 3 201 4 201 5 201 6 201 7 201 8 Revenues MLN€
- 8. Governance SALES CEO COO FINANCE DESIGNSUPPLY CHAIN MARKETING AND COMMUNICATION HRR&D SOURCING BOARD OF DIRECTORS
- 9. E. Botto Poala BOARD MEMBER L. Botto Poala PRESIDENT R. Botto Poala CEO G. Botto Poala BOARD MEMBER A. Botto Poala BOARD MEMBER A. Botto Poala CFO 2005 F. Botto Poala PRESIDENT E. Botto Poala CEO T. Olivieri BOARD MEMBER S. Testa BOARD MEMBER M. Benedetti BOARD MEMBER 2018 R. Cravero BOARD MEMBER Family Member External Board Member G. Botto Poala BOARD MEMBER F. Botto Poala BOARD MEMBER F. Botto Poala BOARD MEMBER
- 10. 2018 F. Botto Poala PRESIDENT E. Botto Poala CEO T. Olivieri BOARD MEMBER S. Testa BOARD MEMBER M. Benedetti BOARD MEMBER R. Cravero BOARD MEMBER • Marketing • e-Commerce • Finance • International tax law Business & Strategy Fashion Management • Digital Innovation • A.I
- 11. Una storiadi Passioneedi Innovazionedaoltre150anni. Reda è il punto di riferimento per il mondo tessile grazie alla sua ampia offerta di tessuti che vanno dal mondo del classico e formale ai tessuti tecnici di ultima generazione, con un comune filo conduttore: rispetto dell’ambiente e della natura. Corporate Brand Story
- 13. «Reda definisce lo standard per tessuti innovativi in pura lana Merino della più alta qualità, nel pieno rispetto delle performance e dell’ambiente” “In futuro, il successo di Reda sarà sempre più basato sulla forza del suo personale e il progresso sociale all’interno della comunità locale. “ La Visione
- 15. Storytelling
- 16. #REDAWAY • 10 scatti d’autore lungo la Fortezza da Basso esplorano il tema della sostenibilità, ripercorrendo il rapporto tra uomo e natura. • Ogni immagine si fa portavoce del bisogno dell’impegno costante dell’uomo per la tutela e la salvaguardia dell’ambiente. • #REDAWAY - filo conduttore della partecipazione di Reda a Pitti Immagine Uomo 95