Presenting OhSoLocal at Podcamp Toronto
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This document provides an overview of a mobile app project for free community papers in New York. It discusses the background and goals of the Free Community Papers of New York trade association and their project to develop a mobile app called OhSoLocal. The timeline outlines the app development from July 2012 to a planned expansion in February 2013. Marketing materials like a rate card and information cards are mentioned. Current download statistics for the OhSoLocal app are provided. The document concludes with an invitation for discussion and questions.
Presenting OhSoLocal at Podcamp Toronto
- 1. A Mobile App for the Free Community Paper Industry
- 2. Agenda Free Community Papers of New York Project Background OhSoLocal Project Timeline Sales Materials Marketing Materials Current Situation Discussion/Questions
- 3. Free Community Papers of New York
- 4. Non-profit trade association Only in New York State Membership is comprised of traditional print weekly newspapers, free 2 full-time / 2 part-time staff members
- 5. From Print to Mobile...
- 6. Mobile Statistics December 2012, AdAge 237 million smartphones in the United States (76.8% of population) 2.7 hours/day socializing on smartphones 79% of users use smartphones to help with shopping 1 in 3 mobile searches are local 74% of smartphones users use location-based services
- 7. OhSoLocal
- 10. Timeline July 2012 - Project meeting launch August to November 2012 - App / Branding Development December 1, 2012 - Launch app in Rochester, NY December 2012 - Marketing campaign begins in Rochester DMA January 2, 2013 - Launch app in Syracuse, NY and Northeast NYS January 2013 - Train 5 additional publishers and marketing campaign begins in Syracuse DMA and Plattsburgh DMA February 2013 - Media outreach for news stories
- 11. Sales & Marketing Materials
- 12. Rate Card / Sell Sheet
- 14. Business Cards / Window Clings
- 15. Promotional Ads Print / Web
- 16. Branding Guidelines Members Only Section @ FCPNY.com
- 18. Public Relations/Media Relations Outreach to Key Publics Advertising NYS Media Regional Media Southern Ontario Southern Quebec NYS Division of Tourism / TPA Council / NYSTVA Regional Chambers of Commerce Marketing, Advertising, & Public Relations Agencies Other associations (CONY, PRSA, AMA, IABC) Radio Television Online Newspaper Events Sponsorship Trades
- 20. Current Download Numbers: iPhone: 733 Android: 300 Total App Downloads: 1033 (previous 1005) (updated: February 18, 2013) Current Downloads