Managers should focus on engaging audiences with attention-grabbing introductions, conveying three key points in the main body using facts and examples, and motivating action with summaries and clear calls to action in the conclusion. The document recommends following the "rule of three" to promote remembering, and repeating messages to overcome forgetting. Managers are advised to tell audiences what will be covered and the benefits of listening up front, in the middle, and at the end.
2. The law of attention -
be boring and promote sleep
The law of forgetting
keep reminding to hammer home
The rules of remembering
the rule of three is highly sticky
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4. Introduction
Tell them what you
are going to tell them
Grab attention-
What's in it for me?
Your credibility
Main Body
Tell them three
main points
Convince needs
and solutions
Conclusion
Tell them what
youve told them
Motivate -
visualize and call
to action
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6. ENGAGE!
Grabbing
attention
Credibility
Reasons to
listen
THREESECTIONS
Three sections
Facts
Ideas
Compelling
reasons
Examples
Solutions
MOTIVATE
Summary
What will
happen if.
What you
need them to
do