Press release volkswagen auto fair in pune
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Volkswagen will hold the "Volkswagen Auto Fair" in Pune on March 20, 2016 to showcase new models and offer test drives and deals. The event will display Volkswagen's Ameo, Tiguan, Passat GTE, Polo GTI, and 21st Century Beetle models. Attendees can take experiential drives in motorsports cars driven by professional drivers. Volkswagen is also offering deals for on-the-spot bookings of the Polo, Vento, and Jetta to engage with customers in Pune.
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The document discusses Volkswagen's marketing strategies for various car models in India including the Tiguan, Polo, Passat, and others. It covers the 4P's of marketing - product, price, place, and promotion for each model. It also analyzes competitors such as the Hyundai Tucson, Skoda Kodiaq, Maruti Swift, Hyundai i20, Honda Accord, and Toyota Camry. Segmentation, targeting, positioning, SWOT analyses, and other details are provided for strategic marketing of Volkswagen cars in the Indian market.Volkswagen Harakiri
Volkswagen HarakiriShreekant Naik
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1) Volkswagen was found to have installed illegal "defeat device" software in 11 million diesel vehicles worldwide to cheat emissions tests.
2) The software could detect test scenarios and put engines into a low-power mode to reduce emissions during tests.
3) Volkswagen faces fines up to $18 billion in the US and long-term damage to its reputation and brand trust. Other carmakers may face increased scrutiny over emissions testing practices.
4) The scandal has major implications for Volkswagen and the auto industry, with consumers potentially losing trust in diesel vehicles and manufacturers.Ad
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Press release volkswagen auto fair in pune
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