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P - S O (confidential)

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Damian Damian

Pressed is an iOS app that serves as an intelligent personal assistant. It helps users create habits and manage their time efficiently through features like integrated calendar and task management. The app uses natural language processing and algorithms to identify the best times, places and methods for sending personalized reminders to users to complete tasks and form habits. The document proposes that sponsoring reminders within the Pressed app would be an effective marketing strategy, as it allows reaching motivated users at times they are receptive, and educating them on sponsors' products through habit-forming reminders in a non-advertising format.

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Con?dential August 2014 1 ? Sponsorship opportunities Get in front of people who actually want your product.
Achieve anything, accomplish everything. Pressed is an iOS application that serves as an intelligent personal assistant. Pressed helps people create habits and manage their time. Con?dential August 2014 2 ?
Con?dential August 2014 3 ? Ef?cient time management We make time management elegant & simple. You can integrate your existing calendar(s) and native Reminders (this allows you to add tasks via Siri) and manage your to do list, all in one place. Our AI¡¯s NLP eliminates the need for tedious manual input.
Con?dential August 2014 4 ? Fun & easy habit creation We use advanced algorithms that analyze manual input, users¡¯ calendars, and user behavior to identify the best time, place, frequency, and wording to remind a user to do a task. With our NLP system, we send personable reminders that include concrete steps to creating a habit (i.e. read chapter 4 of ___ book).
Con?dential August 2014 5 ? Reaching hq users is hard ?? Reaching people who actually want your product is dif?cult. ?? Reaching them at times they actually want your product is even harder and costly. ?? Getting users to adopt desired behaviors is nearly impossible.
Con?dential August 2014 6 ? Pressed = great marketing ?? Reach motivated people who want your product at times that they want your product and establish credibility. ?? Create desired user behaviors easily; educate users on how to use your product to maximize user retention. ?? Remind them to use your product when, where, and how they actually will respond. ?? Free impressions. Don¡¯t pay for users who don¡¯t commit to your habit track. ?? Get unique data on user behavior and demographics. ?? It doesn¡¯t look like advertising.
Con?dential August 2014 7 ? damian@getpressedapp.com pressedapp.com

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P - S O (confidential)

  • 1. Con?dential August 2014 1 ? Sponsorship opportunities Get in front of people who actually want your product.
  • 2. Achieve anything, accomplish everything. Pressed is an iOS application that serves as an intelligent personal assistant. Pressed helps people create habits and manage their time. Con?dential August 2014 2 ?
  • 3. Con?dential August 2014 3 ? Ef?cient time management We make time management elegant & simple. You can integrate your existing calendar(s) and native Reminders (this allows you to add tasks via Siri) and manage your to do list, all in one place. Our AI¡¯s NLP eliminates the need for tedious manual input.
  • 4. Con?dential August 2014 4 ? Fun & easy habit creation We use advanced algorithms that analyze manual input, users¡¯ calendars, and user behavior to identify the best time, place, frequency, and wording to remind a user to do a task. With our NLP system, we send personable reminders that include concrete steps to creating a habit (i.e. read chapter 4 of ___ book).
  • 5. Con?dential August 2014 5 ? Reaching hq users is hard ?? Reaching people who actually want your product is dif?cult. ?? Reaching them at times they actually want your product is even harder and costly. ?? Getting users to adopt desired behaviors is nearly impossible.
  • 6. Con?dential August 2014 6 ? Pressed = great marketing ?? Reach motivated people who want your product at times that they want your product and establish credibility. ?? Create desired user behaviors easily; educate users on how to use your product to maximize user retention. ?? Remind them to use your product when, where, and how they actually will respond. ?? Free impressions. Don¡¯t pay for users who don¡¯t commit to your habit track. ?? Get unique data on user behavior and demographics. ?? It doesn¡¯t look like advertising.
  • 7. Con?dential August 2014 7 ? damian@getpressedapp.com pressedapp.com