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New-Life Equipment Division
A presentation to




                      Don Warrick
                      don@donwarrick.com
                      805-617-3109 Skype
                      805-452-3192 Cell
Position

Industry Snapshot

 When production equipment reaches end of life, it
  falls into an abyss


 End of life equipment is not sufficiently tracked and
  documented

 The visible aftermarket is almost entirely
  eCommerce-based, and price-driven
Position

Industry Snapshot

 Equipment life cycles are shortening, adding
  increased volume of used equipment to the
  marketplace

 The consumer and pro markets for entertainment
  technology are reaching parity

 Existing used inventories are pressured by low-cost
  equipment entering the market

 Value is not added to used equipment once it
  comes out of service
Position

Where is the consumer?
           Emerging Markets
             Follow the expatriot diaspora
                 India, China, Korea, Middle East

           Regional Markets
             Regional Production Services
             Regional Theater
             Technology for Worship
             Academia

           Freelance Market
              Mobile Event Production - DJ market
              Club/Pub/Market - market
Position

Where is PRG?
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Conclusion:
      Used equipment is not a front-line enterprise
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Conclusion

 PRG sells its used equipment using a brokerage
  model

 Some large emerging markets may be under-
  served

 The garage sale marketplace is inconsistent with
  PRGs corporate mandate. Current e-commerce
  participation is minimal

 No secondary or tertiary channels
Recommendations
Short Term
  Global Market Assessment focusing on emerging markets
  Evaluation of current inventory management system
  Disposition all used equipment into three categories
     Premium
     Commodity
     Salvage
  Evaluation of current direct sales organization & methods
  Full participation in current e-commerce marketplace
Recommendations
Long Term
  Certified Pre-owned program
  Cross-over markets.
   Home theatre technologies with Provenance*
  Smart-Arts Business incubators focus on technology for
   worship.
  System Scaling for - pub/club and mobile
Certified  PreOwned
                 Legitimizing and adding value

  Assigned value program

  Consistent with the paradigm
      7-year/100,000-mile limited warranty
      24-hour Emergency Roadside Assistance
      Car Rental Reimbursement and Towing Benefit
      Genuine Nissan parts
      CARFAX速 Vehicle History Report
      SiriusXM Satellite Radio with 3-month trial subscription
      Optional Security+Plus速 Extended Protection Plan
Cross-over markets
         Home theatre technologies with Provenance*


  Home Theatre High-End systems integrators

  Offering top-shelf pro-line equipment with Provenance
      Certificate of authenticity
      Video of event where equipment was utilized
      Up-sold based on scarcity, exclusivity
The Smart-Arts Business Incubator
  Business incubation focused on live event production

  Co-opt with local/municipal/state and federal agencies

  Utilizes vacant big box stores

  Creates a local venue for performance/education/promotion

  Strategically located to utilize undergraduate and graduate talent

  Visualization studios

  Creates regional repair depot

  Creates regional demo space

  Creates additional rental storage

  Regional penetration into the technology for worship marketplace
NewLife Equipment Division 90 Day Plan
  Jan 1      Jan 7    Jan 14    Jan 21   Jan 28   Feb 4   Feb 11   Feb 18   Feb 25    Mar 4   Mar 11   Mar 18    Mar 25           Ongoing
              Strategy and Planning                                                                             USITT Milwaukee

Global Market Assessment

Project scope and resource evaluation

Develop Communication Plan

Inventory analysis and valuation

Inventory Database and tracking analysis

eCommerce strategy


             Process Development

Web development

Mobile application development

Mobile application deployment


     Staff

Staff Evaluation

Revise blueprint job descriptions (regional partnerships, key stakeholder relationships)

New Markets - Team development

  Jan 1      Jan 7    Jan 14    Jan 21   Jan 28   Feb 4   Feb 11   Feb 18   Feb 25    Mar 4   Mar 11   Mar 18    Mar 25           Ongoing
Thank you for your time

More Related Content

Prg powerpoint

  • 1. New-Life Equipment Division A presentation to Don Warrick don@donwarrick.com 805-617-3109 Skype 805-452-3192 Cell
  • 2. Position Industry Snapshot When production equipment reaches end of life, it falls into an abyss End of life equipment is not sufficiently tracked and documented The visible aftermarket is almost entirely eCommerce-based, and price-driven
  • 3. Position Industry Snapshot Equipment life cycles are shortening, adding increased volume of used equipment to the marketplace The consumer and pro markets for entertainment technology are reaching parity Existing used inventories are pressured by low-cost equipment entering the market Value is not added to used equipment once it comes out of service
  • 4. Position Where is the consumer? Emerging Markets Follow the expatriot diaspora India, China, Korea, Middle East Regional Markets Regional Production Services Regional Theater Technology for Worship Academia Freelance Market Mobile Event Production - DJ market Club/Pub/Market - market
  • 7. Conclusion: Used equipment is not a front-line enterprise
  • 16. Conclusion PRG sells its used equipment using a brokerage model Some large emerging markets may be under- served The garage sale marketplace is inconsistent with PRGs corporate mandate. Current e-commerce participation is minimal No secondary or tertiary channels
  • 17. Recommendations Short Term Global Market Assessment focusing on emerging markets Evaluation of current inventory management system Disposition all used equipment into three categories Premium Commodity Salvage Evaluation of current direct sales organization & methods Full participation in current e-commerce marketplace
  • 18. Recommendations Long Term Certified Pre-owned program Cross-over markets. Home theatre technologies with Provenance* Smart-Arts Business incubators focus on technology for worship. System Scaling for - pub/club and mobile
  • 19. Certified PreOwned Legitimizing and adding value Assigned value program Consistent with the paradigm 7-year/100,000-mile limited warranty 24-hour Emergency Roadside Assistance Car Rental Reimbursement and Towing Benefit Genuine Nissan parts CARFAX速 Vehicle History Report SiriusXM Satellite Radio with 3-month trial subscription Optional Security+Plus速 Extended Protection Plan
  • 20. Cross-over markets Home theatre technologies with Provenance* Home Theatre High-End systems integrators Offering top-shelf pro-line equipment with Provenance Certificate of authenticity Video of event where equipment was utilized Up-sold based on scarcity, exclusivity
  • 21. The Smart-Arts Business Incubator Business incubation focused on live event production Co-opt with local/municipal/state and federal agencies Utilizes vacant big box stores Creates a local venue for performance/education/promotion Strategically located to utilize undergraduate and graduate talent Visualization studios Creates regional repair depot Creates regional demo space Creates additional rental storage Regional penetration into the technology for worship marketplace
  • 22. NewLife Equipment Division 90 Day Plan Jan 1 Jan 7 Jan 14 Jan 21 Jan 28 Feb 4 Feb 11 Feb 18 Feb 25 Mar 4 Mar 11 Mar 18 Mar 25 Ongoing Strategy and Planning USITT Milwaukee Global Market Assessment Project scope and resource evaluation Develop Communication Plan Inventory analysis and valuation Inventory Database and tracking analysis eCommerce strategy Process Development Web development Mobile application development Mobile application deployment Staff Staff Evaluation Revise blueprint job descriptions (regional partnerships, key stakeholder relationships) New Markets - Team development Jan 1 Jan 7 Jan 14 Jan 21 Jan 28 Feb 4 Feb 11 Feb 18 Feb 25 Mar 4 Mar 11 Mar 18 Mar 25 Ongoing
  • 23. Thank you for your time