The document discusses opportunities in the used production equipment industry. It notes that when production equipment reaches end of life, it is not well tracked or documented and the aftermarket is price-driven. It sees opportunities to better serve emerging markets and different types of regional customers. It recommends that PRG, which currently uses a brokerage model, develop a certified pre-owned program, explore crossover markets, create technology incubators, and develop a regional scaling model to better serve religious and mobile event markets. It provides an initial 90-day plan to conduct market assessments, improve inventory tracking, develop an ecommerce strategy, and establish regional partnerships and teams.
2. Position
Industry Snapshot
When production equipment reaches end of life, it
falls into an abyss
End of life equipment is not sufficiently tracked and
documented
The visible aftermarket is almost entirely
eCommerce-based, and price-driven
3. Position
Industry Snapshot
Equipment life cycles are shortening, adding
increased volume of used equipment to the
marketplace
The consumer and pro markets for entertainment
technology are reaching parity
Existing used inventories are pressured by low-cost
equipment entering the market
Value is not added to used equipment once it
comes out of service
4. Position
Where is the consumer?
Emerging Markets
Follow the expatriot diaspora
India, China, Korea, Middle East
Regional Markets
Regional Production Services
Regional Theater
Technology for Worship
Academia
Freelance Market
Mobile Event Production - DJ market
Club/Pub/Market - market
7. Conclusion:
Used equipment is not a front-line enterprise
16. Conclusion
PRG sells its used equipment using a brokerage
model
Some large emerging markets may be under-
served
The garage sale marketplace is inconsistent with
PRGs corporate mandate. Current e-commerce
participation is minimal
No secondary or tertiary channels
17. Recommendations
Short Term
Global Market Assessment focusing on emerging markets
Evaluation of current inventory management system
Disposition all used equipment into three categories
Premium
Commodity
Salvage
Evaluation of current direct sales organization & methods
Full participation in current e-commerce marketplace
18. Recommendations
Long Term
Certified Pre-owned program
Cross-over markets.
Home theatre technologies with Provenance*
Smart-Arts Business incubators focus on technology for
worship.
System Scaling for - pub/club and mobile
19. Certified PreOwned
Legitimizing and adding value
Assigned value program
Consistent with the paradigm
7-year/100,000-mile limited warranty
24-hour Emergency Roadside Assistance
Car Rental Reimbursement and Towing Benefit
Genuine Nissan parts
CARFAX速 Vehicle History Report
SiriusXM Satellite Radio with 3-month trial subscription
Optional Security+Plus速 Extended Protection Plan
20. Cross-over markets
Home theatre technologies with Provenance*
Home Theatre High-End systems integrators
Offering top-shelf pro-line equipment with Provenance
Certificate of authenticity
Video of event where equipment was utilized
Up-sold based on scarcity, exclusivity
21. The Smart-Arts Business Incubator
Business incubation focused on live event production
Co-opt with local/municipal/state and federal agencies
Utilizes vacant big box stores
Creates a local venue for performance/education/promotion
Strategically located to utilize undergraduate and graduate talent
Visualization studios
Creates regional repair depot
Creates regional demo space
Creates additional rental storage
Regional penetration into the technology for worship marketplace
22. NewLife Equipment Division 90 Day Plan
Jan 1 Jan 7 Jan 14 Jan 21 Jan 28 Feb 4 Feb 11 Feb 18 Feb 25 Mar 4 Mar 11 Mar 18 Mar 25 Ongoing
Strategy and Planning USITT Milwaukee
Global Market Assessment
Project scope and resource evaluation
Develop Communication Plan
Inventory analysis and valuation
Inventory Database and tracking analysis
eCommerce strategy
Process Development
Web development
Mobile application development
Mobile application deployment
Staff
Staff Evaluation
Revise blueprint job descriptions (regional partnerships, key stakeholder relationships)
New Markets - Team development
Jan 1 Jan 7 Jan 14 Jan 21 Jan 28 Feb 4 Feb 11 Feb 18 Feb 25 Mar 4 Mar 11 Mar 18 Mar 25 Ongoing