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Pricing Sucks, Here's What We Did. (or, Taking Pleasure in  Merton's Law of Unintended Consequences) Troy Davis Cloudvox @troyd?// @cloudvox troy@yort.com
@cloudvox Clue over Time - Perceived
@cloudvox Clue over Time - Perceived & Actual
@cloudvox Clue over Time - Perceived & Actual
@cloudvox What we knew platform not product ? variable cost components costs are meaningless? ? existing competitor ? customers willing to pay
@cloudvox Selling 2 Services Feature-competitive (HTTP) ? Industry-leading (Asterisk/AGI, SIP)
@cloudvox Selling 2 Services Feature-competitive (HTTP) ?<- 3 cents/minute ? Industry-leading (Asterisk/AGI, SIP) ?<- 3-6 cents/min
@cloudvox Selling 2 Services Feature-competitive (HTTP)??<- 3 cents/minute ? Industry-leading (Asterisk/AGI, SIP) ?<- 3-6 cents/min ^ hard.
@cloudvox Variable cost component $X per minute $X per customer? ? Cost, margin spreadsheets?
@cloudvox Variable cost component $X per minute $X per customer? ? Cost, margin spreadsheets <- mostly ???  accurate. ?? ? almost ???  useless.
@cloudvox Pricing Risk Tolerance over Time
@cloudvox adoption >  upfront revenue
@cloudvox Subscription plans ??  &quot; - add a 2nd cheaper service with fewer apps, maybe with a REST API,   maybe just reduced functionality. &quot;
@cloudvox Constraints - ours & customers' phone numbers concurrent calls  total usage? features only big customers need? high-touch support?
@cloudvox
@cloudvox complexity kills.
@cloudvox Constraints - ours & customers' phone numbers concurrent calls total usage? features only big customers need? high-touch support? bad for creativity, bad for platforms. X
@cloudvox Price after you're live.
@cloudvox Price after you're live. (okay, price before, but discount 100%,?do so to placate the paranoid,?invest little effort, and expect to redo it 2 months later)
@cloudvox v2 ?   1  price 0  monthly fees 0  choices v2 v1
@cloudvox Next Time, I'd launch then price cost the complexity give everything to everyone price for desired behavior
? ? Troy Davis @troyd // @cloudvox [email_address] ? cloudvox.com  <- Asterisk hosting & phone call API, now 3 cents per minute flat ? digits.cloudvox.com  <- phone number<->location & carrier API, free

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