The document is a questionnaire asking respondents for their demographic information including gender and age. It then asks questions about TV advertising habits such as how many ads they watch per week and their preferred length of ads. Finally, it asks which type of advertising works best according to the respondent and if there is anything they dislike about ads.
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Primary content questionaire
1. Primary content research
Questionnaire
Are you male / female?
How old are you?
15 25 26 36 37 +
How many TV adverts do you think you watch a week?
0 50 51 200 201 350 350 +
How long do you expect TV adverts to be?
Out of the following which type of advertisement do you think works best?
Magazine adverts
YouTube adverts
TV adverts
Social networking sites
Billboards
Other (please state below)
Is there anything you dont like about adverts in particular?