Primate Presents: Gordon McLachlan talks digital campaigns | Primate Presents
- 3. THE BIRTH
- 5. HOOK
- 6. ALS ICE BUCKET CHALLENGE
- 9. SAMH
- 10. “Combination of competitiveness, social media pressure, low barriers to entry and online narcissism
- 11. PLANNING
- 12. MONEY
- 13. DATA CAPTURE
- 14. AWARENESS
- 15. SIMPLICITY
- 16. OF USERS LEAVE WEBSITES BECAUSE IT TAKES TOO MANY CLICKS TO GET TO WHAT THEY WANT 83%
- 17. OF USERS NEVER RETURN TO A WEBSITE BECAUSE IT WAS TOO HARD TO USE 40%
- 18. INCREASE IN LOAD TIME DECREASES SALES BY 1% 100MS EVERY
- 19. ?18,625
- 20. BEAT BEAR
- 21. POLAR BEAR
- 22. ENGAGEMENT
- 23. ?? No one screen size has more than 20% of the market share ?? Mobile-based searches make up one quarter of all searches online
- 24. FLEXIBILITY
- 25. AGILE
- 26. WALK A MILE
- 27. PERISCOPE
- 28. DON’T BE A SLAVE TO TECHNOLOGY
- 30. PROVIDE MULTIPLE TOUCH POINTS
- 31. BE FLEXIBLE
- 32. REALLY FLEXIBLE
- 33. THANK YOU!