This document outlines seven principles of design that artists and architects use: balance, unity, harmony, focus/emphasis, movement, contrast, and proportion/scale. Balance refers to an even distribution of elements on both sides of a composition. It can be symmetrical or asymmetrical. Unity creates cohesion by using consistent colors, patterns, shapes, or forms. Harmony is achieved through smooth transitions between different elements. Focus/emphasis draws the eye to a specific area. Movement is created by guiding the viewer's eye along a piece. Contrast uses opposing elements like different colors or shapes. Proportion/scale concerns the sizes of elements relative to each other and the overall composition.