This document provides tips and principles for designing effective infographics. It discusses popular infographic design tools and templates. It also summarizes the guidelines of statistician Edward Tufte, who advocated showing data clearly without distorting or disguising it. Examples are given of good infographic design that follows Tufte's principles as well as "chart junk" examples that do not effectively display data. The document concludes with discussing principles of professional business charts and effective use of color, text, and visual elements in infographic design.
14. Graphical displays should
? Show the data
? Make the viewer think about the substance
(not the methods/design/technology)
? Avoid distorting the data
? Present many numbers in a small space
? Make large datasets coherent
? Encourage the eye to compare different pieces of data
? Reveal data structure at different levels
? Serve a clear purpose description, exploration, tabulation,
and decoration
18. Data-Ink Ratio
Data-Ink ratio = data-ink
total ink used to print graphic
= proportion of graphic¨s ink devoted to the
non-redundant display of data-information
= 1 C proportion of graphic that can be erased
without loss of data information
19. Chart Junk
3D = no extra
information
Latest results from
only 6 months
23. Substance?......... NO!
ONLY 5 NUMBERS!!
Colours´´´´´ YES
3D effects´´´.. YES
Disguised redundancy...YES
Mirror imaging
Curved lines
Tufte (1983, p.118) says, "This may well be the
worst graphic ever to find its way into print."