Print Media Analysis March 2017
?Download as PPTX, PDF?
2 likes?450 views
PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines for the period March17. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising. Data Source: Media Track
Print Media Analysis March 2017
- 1. Pakistan Print Media Analysis March- 2017
- 2. Mediatrack monitor the print media data from Karachi, Lahore, Islamabad Hyderabad ,Multan, Peshawar & Quetta regions. Mediatrack monitor all type of Ads including Classified, Notices, Job opportunity and Tender etc along with branded Ads. But in this report focused only branded category Ads from 38 English, Urdu & Regional Publications. For Magazines and Digest all type of advertisement monitored. Weekly / Monthly / Bimonthly Magazines and Digest monitor for this study.
- 3. 0.6% 0.6% 0.6% 0.7% 0.9% 0.9% 1.0% 1.0% 1.0% 1.0% 1.1% 1.2% 1.4% 3.1% 5.9% 5.9% 6.5% 8.1% 15% 29% CARBONATED SOFT DRINKS HOTELS/RESTAURANTS CHAIN STORES UPS/STABLIZERS/BATERIES INVESTMENT COMPANIES HOSPITALS/DAWAKHANA INSURANCE COMPANIES LUBRICANTS WATCHES/CLOCKS AIRLINES GOVT OF KPK RAZERS GARMENTS/LAWNS GOVT OF SIND EDUCATION BANKS CORPORATE IMAGE GOVT OF PUNJAB FEDERAL GOVERNMENT CONSTRUCTION
- 4. 0.7% 0.8% 0.8% 0.8% 0.9% 1.0% 1.1% 1.2% 1.4% 1.5% 1.7% 2.1% 2.3% 2.4% 3.5% 4.3% 4.4% 4.6% 7.3% 15% PTCL UNITED BANK LTD HABIB BANK LTD GHANI BUILDER & DEVELOPERS AIMAL BUIDERS & DEVELOPERS URBAN DEVELOPERS ASSOCIATES GOVERNMENT OF KPK ROYAL RESIDENCIA LAHORE EXECUTIVE BUILDER STAR MARKETING BAHRIA TOWN TREET CORPORATION OXFORD UNIVERSITY PRESS IZHAR GROUP OF COMPANIES GOVERNMENT OF SINDH DEFENCE HOUSING AUTHORITY FAZAIA HOUSING SCHEME PAKISTAN SUGAR MILL ASSOCIATION GOVERNMENT OF PUNJAB GOVERNMENT OF PAKISTAN
- 5. 0.8% 0.8% 0.9% 0.9% 0.9% 1.0% 1.0% 1.2% 1.3% 1.4% 2% 2% 2% 2% 2% 2% 4% 4% 5% 6% HABIB BANK LTD SIDRA TWIN TOWERS KARACHI MINISTRY OF HEALTH PUNJAB GOVERNAMENT OF SINDH AIMAL TOWER ISLAMABAD LDA CITY MINISTRY OF WATER & POWER ROYAL RESIDENCIA LAHORE AL REHMAT PROJECT PARAGON CITY FEDERAL BOARD OF REVENUE SCHOOL EDUCATION DEP PUNJAB PAKISTAN BUREAU OF STATISTICS GOVERNAMENT OF PUNJAB OXFORD UNIVERSITY PRESS DREAM GARDENS DEFENCE HOUSING AUTHORITY FAZAIA HOUSING SCHEME PAKISTAN SUGAR MILL ASSOCIATION GOVERNMENT OF PAKISTAN
- 8. Express Tribune loss, B Recorder gain the business 30.4 24.5 12.9 11.5 8.0 5.1 4.1 3.2 0.3 0.1
- 9. 98% 2% DAILY MAGAZINE Magazines including Weekly, Monthly and bi Monthly
- 13. Data Source: 24 17 7.7 5.8 5.6 5.0 4.4 4.3 4.0 3.9 3.3 3.2 2.5 1.8 1.4
- 16. AL-NAKHAL CAMEL MILK 2% EMBORG BUTTER 1% GOOD MILK 4% HALEEB FOODS 83% KHADAMS FOODS 1% MILK PAK MILK 3% OLPERS MILK 2% PAKOLA MILK 4%
- 18. AQUA FINA MINERAL WATER 4% MINERAL PLUS WATER 5% MURREE SPARKLETTS WATER 3% NESTLE MINERAL WATER 72% OSLO MINERAL WATER 16%
- 19. COLGATE TOOTH PASTE 21% ENGLISH TOOTH PASTE 1% MEDICAM DENTAL CREAM 37% SENSODYNE TOOTH PASTE 27% SHIELD CHAMPS TOOTH PASTE 7% SPARKLE TOOTH PASTE 7% SODA WHITE TOOTH PASTE 0%
- 20. HUNTER FANS 1% OTHERS 1% PAK FAN 3% ROYAL FAN 92% TAMOOR FANS 2% YOUNUS FAN 1%
- 22. KENWOOD 3-DC INVERTER AIR CONDITION 99% PEL INVERTER AIR CONDITIONER 1%
- 23. AGS BATTERY 4% ATLAS HYBRID BATTERY 1% BRIDGE POWER BATTERY 39% VOLTA BATTERY 2% HOMAGE SOLAR INVERTER 14% MILLAT BATTERY 1% NATIONAL BATTERY 7% OSAKA BATTERY 11% PHOENIX BATTERY 18% VOLTA BATTERY 3%
- 24. ABBAS STEEL 0% AFCO STEEL 2% AMRELI STEEL 29% MUGHAL STEEL 69%
- 25. BATA INSOLIA 1% BORJAN SHOES 3%ENGLISH BOOT HOUSE 4% HEELS FOOTWEAR 2% INSIGNIA SHOES 6% SHOE BOX 21% STYLO SHOES 18% TODS SHOES 7% SERVIS SHOES 38%
- 27. GOVERNMENT OF BALOCHISTAN 1% GOVERNMEN T OF KPK 4% GOVERNMENT OF PAKISTAN 55% GOVERNMENT OF PUNJAB 27% GOVERNMENT OF SINDH 13%
- 28. THE END