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PRINT2012 - How to improve the quality of your Data with a better conception of your document - Catherine Lambrecht, Fedaso

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PRINT2012 - How to improve the quality of your Data with a better conception of your document - Catherine Lambrecht, Fedaso

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How to improve the quality of your Data with a better conception of your document
1. Current context
Paper still remains important in a multi-channel data collection process Post E-mail Paper Fax Call
Importance of the layout of the document Conceive your document using guidelines and instructions increase the readability of the data on the document Increase the quality of your database. Madame Yda Mamey YOLA NIAMEY A. Michel, 45 bte 1 AVENUE ALBERT MICHEL, 451 1180 Bruxelles 1180 UCCLE
Check-list : How the document will be received How it will be treated (Scanning & OCR), Manual treatment How to simplify How to improve the layout Open question/closed question Tick boxes Dont forget
Evolution Internal External (offshore, nearshore) Scanning (external) Scanning (internal)
Evolution from physical treatment to image treatment
2. Data capture process
Recognition tools ICR OCR BCR OMR
PRINT2012 - How to improve the quality of your Data with a better conception of your document - Catherine Lambrecht, Fedaso
PRINT2012 - How to improve the quality of your Data with a better conception of your document - Catherine Lambrecht, Fedaso
Example
OMR
OMR
OMR
OMR & controls 0% 15% 25% 95% 100%
ICR
ICR Street recognition
ICR
ICR
Standardization
Standardization
Standardization Not struct. struct. struct. struct. structured struct. struct.
Anchor points Size: minimum 3 mm * 3 mm Colour: black or very dark colour Distance: minimum 10 mm from the border of the page, from the barcode or any other text on the document. Where: in every corner of the document
Use of drop-out colour
4. Check-list
How to simplify Simplify the task of consumer Standardization Speed Essential questions Give your documents a classical form Avoid too little format
How to simplify Is the question well formulated ? Dont ask the age of a person but his birthdate How many children do you have / How many children are living with you ?
How to simplify Preference of closed questions
Open fields Use a comb system or boxes (clear split between the characters) Preprint information as much as possible
Open fields Ask to use a black or dark blue pen
Open fields Sufficient boxes
Name and address details The structure of an address The average length of the field is different from one country to the other Make sure to foresee a sufficient amount of boxes for each field Belgium
Name and address details For the documents in French : dont ask 束rue損 but 束adresse損 CATHERINE LAMBRECHT DU ROI 65 1000 BRUXELLES CATHERINE LAMBRECHT RUE DU ROI 65 1000 BRUXELLES
E-mail address Put the e-mail address on 2 lines @ at the beginning of the second line
Tick boxes Size: minimum 1,6 mm * 1,6 mm Distance: enough from any other text, tick boxes or background Shape: depends of your supplier (Fedaso : preferably to have always squares rather than rectangles) Colour: depends of your supplier (Fedaso : preferably black or very dark colour)
Tick boxes Advise customers to tick the boxes with a cross (give example)
Tick boxes
Identification : sex code / language code
Identification : sex code / language code Ik wens mijn briefwisseling in het Nederlands te ontvangen Je souhaite recevoir mon courrier en Fran巽ais
Legislation Vos donn辿es seront enregistr辿es dans notre fichier (Nom soci辿t辿 + adresse) afin de vous tenir inform辿 de nos activit辿s. Vous pouvez tout moment de nous demander de consulter, modifier ou m棚me faire effacer vos donn辿es. Vos donn辿es (sauf votre adresse e-mail) peuvent 棚tre transmises d'autres soci辿t辿s (telles que partenaires commerciaux, secteurs caritatif, associatif ou groupements dint辿r棚t ou dopinion) qui vous enverront des offres promotionnelles personnalis辿es. Si vous ne le souhaitez pas, cochez la case ci-apr竪s r Uw gegevens worden in ons bestand (Naam bedrijf + adres) opgenomen om u op de hoogte te houden van onze activiteiten U kan uw gegevens steeds raadplegen, verbeteren of laten schrappen. Uw gegevens kunnen aan andere bedrijven (zoals commerci谷le partners, partners uit de liefdadigheidssector, uit het verenigingsleven of belangen- en opiniegroepen) worden overgemaakt zodat ook zij u gepersonaliseerde promotionele aanbiedingen kunnen bezorgen. Indien u dit niet wenst, kruis dit hokje aan r
Test
Adaptation
Catherine Lambrecht FEDASO | Orone Group catherine.lambrecht@fedaso.com 00 32 2 528 08 37 www.fedaso.com

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PRINT2012 - How to improve the quality of your Data with a better conception of your document - Catherine Lambrecht, Fedaso

  • 1. How to improve the quality of your Data with a better conception of your document
  • 2. 1. Current context
  • 3. Paper still remains important in a multi-channel data collection process Post E-mail Paper Fax Call
  • 4. Importance of the layout of the document Conceive your document using guidelines and instructions increase the readability of the data on the document Increase the quality of your database. Madame Yda Mamey YOLA NIAMEY A. Michel, 45 bte 1 AVENUE ALBERT MICHEL, 451 1180 Bruxelles 1180 UCCLE
  • 5. Check-list : How the document will be received How it will be treated (Scanning & OCR), Manual treatment How to simplify How to improve the layout Open question/closed question Tick boxes Dont forget
  • 6. Evolution Internal External (offshore, nearshore) Scanning (external) Scanning (internal)
  • 7. Evolution from physical treatment to image treatment
  • 8. 2. Data capture process
  • 9. Recognition tools ICR OCR BCR OMR
  • 13. OMR
  • 14. OMR
  • 15. OMR
  • 16. OMR & controls 0% 15% 25% 95% 100%
  • 17. ICR
  • 19. ICR
  • 20. ICR
  • 23. Standardization Not struct. struct. struct. struct. structured struct. struct.
  • 24. Anchor points Size: minimum 3 mm * 3 mm Colour: black or very dark colour Distance: minimum 10 mm from the border of the page, from the barcode or any other text on the document. Where: in every corner of the document
  • 25. Use of drop-out colour
  • 26. 4. Check-list
  • 27. How to simplify Simplify the task of consumer Standardization Speed Essential questions Give your documents a classical form Avoid too little format
  • 28. How to simplify Is the question well formulated ? Dont ask the age of a person but his birthdate How many children do you have / How many children are living with you ?
  • 29. How to simplify Preference of closed questions
  • 30. Open fields Use a comb system or boxes (clear split between the characters) Preprint information as much as possible
  • 31. Open fields Ask to use a black or dark blue pen
  • 33. Name and address details The structure of an address The average length of the field is different from one country to the other Make sure to foresee a sufficient amount of boxes for each field Belgium
  • 34. Name and address details For the documents in French : dont ask 束rue損 but 束adresse損 CATHERINE LAMBRECHT DU ROI 65 1000 BRUXELLES CATHERINE LAMBRECHT RUE DU ROI 65 1000 BRUXELLES
  • 35. E-mail address Put the e-mail address on 2 lines @ at the beginning of the second line
  • 36. Tick boxes Size: minimum 1,6 mm * 1,6 mm Distance: enough from any other text, tick boxes or background Shape: depends of your supplier (Fedaso : preferably to have always squares rather than rectangles) Colour: depends of your supplier (Fedaso : preferably black or very dark colour)
  • 37. Tick boxes Advise customers to tick the boxes with a cross (give example)
  • 39. Identification : sex code / language code
  • 40. Identification : sex code / language code Ik wens mijn briefwisseling in het Nederlands te ontvangen Je souhaite recevoir mon courrier en Fran巽ais
  • 41. Legislation Vos donn辿es seront enregistr辿es dans notre fichier (Nom soci辿t辿 + adresse) afin de vous tenir inform辿 de nos activit辿s. Vous pouvez tout moment de nous demander de consulter, modifier ou m棚me faire effacer vos donn辿es. Vos donn辿es (sauf votre adresse e-mail) peuvent 棚tre transmises d'autres soci辿t辿s (telles que partenaires commerciaux, secteurs caritatif, associatif ou groupements dint辿r棚t ou dopinion) qui vous enverront des offres promotionnelles personnalis辿es. Si vous ne le souhaitez pas, cochez la case ci-apr竪s r Uw gegevens worden in ons bestand (Naam bedrijf + adres) opgenomen om u op de hoogte te houden van onze activiteiten U kan uw gegevens steeds raadplegen, verbeteren of laten schrappen. Uw gegevens kunnen aan andere bedrijven (zoals commerci谷le partners, partners uit de liefdadigheidssector, uit het verenigingsleven of belangen- en opiniegroepen) worden overgemaakt zodat ook zij u gepersonaliseerde promotionele aanbiedingen kunnen bezorgen. Indien u dit niet wenst, kruis dit hokje aan r
  • 42. Test
  • 44. Catherine Lambrecht FEDASO | Orone Group catherine.lambrecht@fedaso.com 00 32 2 528 08 37 www.fedaso.com