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PrNews: Keeping up with Facebook's new features

Dispatch
Dispatch

The document discusses Facebook's evolving open graph and ways for brands to leverage new features. It covers optimizing apps and games for the ticker feed while giving users control over sharing. Brand tagging is described as a new way for brands to engage with fans but one that requires monitoring tagged content. The open graph is expanding to connect users' interests and activities to social networks and increase consumer engagement for brands.

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Keeping up with Facebooks new features. Dirk Shaw, SVP Digital In鍖uence, Ogilvy
What we will cover The evolving open graph Optimizing apps/games for the Ticker Ways to use Brand tagging !
The evolution of the open graph SOCIAL ! INTEREST ! ACTIVITY ! USER goals! I want to re-connect with old I want to publicly declare my I want others to experience what I friends ! interest/attitudes ! am doing in the real world ! BRAND How can we leverage our fans How do we increase the # of likes How do we increase consumer goals! social networks? ! and use interest data to target activity levels?! Ad's?! 2008 2009 2011
Increase awareness and The Ticker is a real time stream of all your friends activities such engagement with as updates, friendships, photos, the real time ticker . videos, links etc.
PrNews: Keeping up with Facebook's new features
! Optimize apps When using an app the ticker will show updates relevant to that app/game. ! for the ticker feed but give ! Bookmarks for a users favorite apps will appear in users control of what is the ticker making game play one click away.! ! shared. Build controls inside of game or app that make privacy/sharing features intuitive. !
Recent Games Played Updates from friends playing games
Brand tagging new opportunities to learn and creates engage while adding risk and page management time .
Brand tagging. Allows Facebook users to tag pages in their pictures.
Brand Tagging done well.
Photos that need moderation
You can tag brands in Facebook photos. Test: Will they untag? Coca-Cola | Time to untag: 1 hour! Coca-Cola has a team that engages (and monitors) its Facebook page 24/7, according to Ashley Brown, Coca-Cola's director of digital communications and social media. Brown wouldn't say how large that team is, but admits it's "a decent size. We have really smart people who take a look at these things. There's always going to be a certain amount of good judgment involved."! !
In summary Optimize apps/game play for social sharing but give users control of what is shared! Use the new enhancements to the open graph as a way to connect your brand with consumers activities. ! Brand tagging is a great way to engage with fans but active monitoring of what is being tagged is essential. !

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PrNews: Keeping up with Facebook's new features

  • 1. Keeping up with Facebooks new features. Dirk Shaw, SVP Digital In鍖uence, Ogilvy
  • 2. What we will cover The evolving open graph Optimizing apps/games for the Ticker Ways to use Brand tagging !
  • 3. The evolution of the open graph SOCIAL ! INTEREST ! ACTIVITY ! USER goals! I want to re-connect with old I want to publicly declare my I want others to experience what I friends ! interest/attitudes ! am doing in the real world ! BRAND How can we leverage our fans How do we increase the # of likes How do we increase consumer goals! social networks? ! and use interest data to target activity levels?! Ad's?! 2008 2009 2011
  • 4. Increase awareness and The Ticker is a real time stream of all your friends activities such engagement with as updates, friendships, photos, the real time ticker . videos, links etc.
  • 6. ! Optimize apps When using an app the ticker will show updates relevant to that app/game. ! for the ticker feed but give ! Bookmarks for a users favorite apps will appear in users control of what is the ticker making game play one click away.! ! shared. Build controls inside of game or app that make privacy/sharing features intuitive. !
  • 7. Recent Games Played Updates from friends playing games
  • 8. Brand tagging new opportunities to learn and creates engage while adding risk and page management time .
  • 9. Brand tagging. Allows Facebook users to tag pages in their pictures.
  • 12. You can tag brands in Facebook photos. Test: Will they untag? Coca-Cola | Time to untag: 1 hour! Coca-Cola has a team that engages (and monitors) its Facebook page 24/7, according to Ashley Brown, Coca-Cola's director of digital communications and social media. Brown wouldn't say how large that team is, but admits it's "a decent size. We have really smart people who take a look at these things. There's always going to be a certain amount of good judgment involved."! !
  • 13. In summary Optimize apps/game play for social sharing but give users control of what is shared! Use the new enhancements to the open graph as a way to connect your brand with consumers activities. ! Brand tagging is a great way to engage with fans but active monitoring of what is being tagged is essential. !