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Product Box Innovation Game

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Vagelis Antoniadis
Vagelis Antoniadis

This document provides an overview of innovation games as a method for product development and customer insights. It discusses how innovation games involve dividing customers into teams to create mock product boxes, presenting their ideas, and voting. This allows companies to understand customer needs, priorities for features, and experiences. Examples of roles, materials, and processing results are also outlined. The goal is to generate feedback through a fun activity to help create better product roadmaps.

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innovation game Learn what your customers want from your product Productbox
What we doAt Cytech
What we doWe build software products for telecoms focusing on quality and e?iciency 3 mCore Modular software platform for Mobile Marketing, Messaging and Payments Dashboards Business Intelligence and Analytics platform for Telecoms ProSMS Web SMS Software for SMEs in Greece and Romania
What we achievedWe managed to expand to 15 counties with almost the same team size 4 Thailand Mobile Marketing Runs successful campaigns for big retailers Mobile Payments O?ers an alternative and modern way to pay via mobile Norway SMS Wholesale Transports huge volumes of SMS Brazil Kenya S.Arabia Ghana Greece VAS and PSMS Runs VAS for social media and int'l football clubs
5 2014 2015 2010 CI/CD ? Automated testing, integration and delivery ? Release every two weeks ? Installations update in 1 day Cloud ? High Availability, Fail over, no hardware maintenance ? Release every month ? Installations update takes 3-4 days. SaaS ? Common Infrastructure with no real automation ? Release every two months ? Installations update takes a week
How we did itWhat really helped us expand to more and bigger customers all over the world maintaining our flexibility 6 2014 2015 2010 K8s CI/CD Cloud SaaS 2017
workshop overview 7 ? presentations and takeaways ? playing the game Duration: 30 - 40 min ? the product box Rules and Tips ? introduction to innovation games
understanding customers need 8
understanding customers need 9
Observation and asking why makes you find out what people really do and want 10 v People do not always do what you tell them to do. People do not always do what they think they do. People do not always do what you think they do. People do not always do what they say they do.
customer insight Choose the right knowledge to understand what is the need, the pain and the problem your customer has information Initially processed raw data mostly not correlated or related knowledge Extra processing on information so to make the right relations and learn your customer better 11
innovation games A suite of customer centric games to obtain as much data-driven insight as possible 12
innovation games 13 A suite of customer centric games to obtain as much data- driven insight as possible feedback Customers play a set of directed games as a means of generating feedback about a product or service. origin Innovation games refer to a form of primary market research developed by Luke Hohmann
accomplish many different goals 14 ? ? E?ectiveness Improving Sales and Marketing e?ectiveness ? Opportunities Discovering new business opportunities ? Relationships Improving Customers Relationships Roadmaps Creating Product Roadmaps
innovation games
innovation games
innovation games
innovation games
product box Identify the most exciting features 19
Product box At a glance 20 prioritisation Discover how your customers/users think/prioritize features ? need What your customer/ users want to hear from your product/ service ? consumer XP Leverage your customers collective consumer experience ?
? TEAMS Participants are divided into multiple teams of 5-6 ppl ? CREATION Teams are given a blank box & stationary and are asked to create the box to sell the product that they would buy ? TIME-BOXED Time-box the product box creation activity to 20-40 min ? PRESENTATION A representative tries to sell the product to the audience by explaining all that is illustrated on the box ? VOTING Participants vote for the best product box excluding their own Product box How it is played 21
preparing the game 22 ?preparing the observation sheets ?ensuring that all material is present ?preparing tables ?finding the right customers
Roles 23 OBSERVER Observes and records reactions of other teams, during the Product Boxes presentations; post processes the data Facilitator Explains the game, set the rules, helps teams, keeps time PLAYERS Customers/users in groups of max three/ four people
Product boX material 24 Box One blank white or other colour product box for each team sample Two or three sample boxes other Coloured markers, crayons, pencils, pens, glitter glue, stickers
Processing results 1st step processing 25 ? BENEFITS Statements related to a benefit ? FEATURES Statements related to a feature ? LABELS OR SLOGANS Messages, statements, titles, quotes, phrases ? OBSERVATION SHEETS Prepare the observation sheets
Processing results 2nd step processing 26 Recognition Adoption Technology Price Value Community User experience Support
learn from the masters 27 ? Features ? Taglines ? Security issues ? Payments ? Benefits ? Value ? Need/Insight ? Reasons to believe ? Acknowledgements ? Associations/ Certifications ? Technology ? The brand ? The company ? Cases ?
Product Box Innovation Game
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Vagelis Antoniadis Contact me on 30 www.cytechmobile.com twitter.com/vanton_ www.linkedin.com/in/vanton vanton@cytech.gr www.cytechmobile.com Science and Technology Park of Crete, Heraklion, Greece Phone: +30.2810.314127 - Email: info@cytechmobile.com

More Related Content

Product Box Innovation Game

  • 1. innovation game Learn what your customers want from your product Productbox
  • 2. What we doAt Cytech
  • 3. What we doWe build software products for telecoms focusing on quality and e?iciency 3 mCore Modular software platform for Mobile Marketing, Messaging and Payments Dashboards Business Intelligence and Analytics platform for Telecoms ProSMS Web SMS Software for SMEs in Greece and Romania
  • 4. What we achievedWe managed to expand to 15 counties with almost the same team size 4 Thailand Mobile Marketing Runs successful campaigns for big retailers Mobile Payments O?ers an alternative and modern way to pay via mobile Norway SMS Wholesale Transports huge volumes of SMS Brazil Kenya S.Arabia Ghana Greece VAS and PSMS Runs VAS for social media and int'l football clubs
  • 5. 5 2014 2015 2010 CI/CD ? Automated testing, integration and delivery ? Release every two weeks ? Installations update in 1 day Cloud ? High Availability, Fail over, no hardware maintenance ? Release every month ? Installations update takes 3-4 days. SaaS ? Common Infrastructure with no real automation ? Release every two months ? Installations update takes a week
  • 6. How we did itWhat really helped us expand to more and bigger customers all over the world maintaining our flexibility 6 2014 2015 2010 K8s CI/CD Cloud SaaS 2017
  • 7. workshop overview 7 ? presentations and takeaways ? playing the game Duration: 30 - 40 min ? the product box Rules and Tips ? introduction to innovation games
  • 10. Observation and asking why makes you find out what people really do and want 10 v People do not always do what you tell them to do. People do not always do what they think they do. People do not always do what you think they do. People do not always do what they say they do.
  • 11. customer insight Choose the right knowledge to understand what is the need, the pain and the problem your customer has information Initially processed raw data mostly not correlated or related knowledge Extra processing on information so to make the right relations and learn your customer better 11
  • 12. innovation games A suite of customer centric games to obtain as much data-driven insight as possible 12
  • 13. innovation games 13 A suite of customer centric games to obtain as much data- driven insight as possible feedback Customers play a set of directed games as a means of generating feedback about a product or service. origin Innovation games refer to a form of primary market research developed by Luke Hohmann
  • 14. accomplish many different goals 14 ? ? E?ectiveness Improving Sales and Marketing e?ectiveness ? Opportunities Discovering new business opportunities ? Relationships Improving Customers Relationships Roadmaps Creating Product Roadmaps
  • 19. product box Identify the most exciting features 19
  • 20. Product box At a glance 20 prioritisation Discover how your customers/users think/prioritize features ? need What your customer/ users want to hear from your product/ service ? consumer XP Leverage your customers collective consumer experience ?
  • 21. ? TEAMS Participants are divided into multiple teams of 5-6 ppl ? CREATION Teams are given a blank box & stationary and are asked to create the box to sell the product that they would buy ? TIME-BOXED Time-box the product box creation activity to 20-40 min ? PRESENTATION A representative tries to sell the product to the audience by explaining all that is illustrated on the box ? VOTING Participants vote for the best product box excluding their own Product box How it is played 21
  • 22. preparing the game 22 ?preparing the observation sheets ?ensuring that all material is present ?preparing tables ?finding the right customers
  • 23. Roles 23 OBSERVER Observes and records reactions of other teams, during the Product Boxes presentations; post processes the data Facilitator Explains the game, set the rules, helps teams, keeps time PLAYERS Customers/users in groups of max three/ four people
  • 24. Product boX material 24 Box One blank white or other colour product box for each team sample Two or three sample boxes other Coloured markers, crayons, pencils, pens, glitter glue, stickers
  • 25. Processing results 1st step processing 25 ? BENEFITS Statements related to a benefit ? FEATURES Statements related to a feature ? LABELS OR SLOGANS Messages, statements, titles, quotes, phrases ? OBSERVATION SHEETS Prepare the observation sheets
  • 27. learn from the masters 27 ? Features ? Taglines ? Security issues ? Payments ? Benefits ? Value ? Need/Insight ? Reasons to believe ? Acknowledgements ? Associations/ Certifications ? Technology ? The brand ? The company ? Cases ?
  • 29. 29
  • 30. Vagelis Antoniadis Contact me on 30 www.cytechmobile.com twitter.com/vanton_ www.linkedin.com/in/vanton vanton@cytech.gr www.cytechmobile.com Science and Technology Park of Crete, Heraklion, Greece Phone: +30.2810.314127 - Email: info@cytechmobile.com