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Hacking Product
Management with
Crowdsourcing
& Outsourcing
@russjhammond
What?
Anything you possibly can that is not one of
your core strengths.
What?
Examples...this week alone:









find registration costs for 20 conferences
transcribe 6 podcasts
find 50 random firms to survey
interview those 50 random firms
consolidate data for weekly status report
create custom images for sales demo
build demo app to test our SDK
fill out expense reimbursement forms
Who?







virtual assistants
freelancers
Mturkers
Gigwalkers
Fiverrs
Craigslisters
When?





Same day
Overnight
Next week
Next month
Where?
Tennessee to Timbuktu
Why?
Comparative advantage:
Ability to produce outputs at a lower
opportunity cost than another.
How?
Tips & tricks
Virtual assistant
 Hire a VA with a firm
 can often find others within firm to do random tasks
 backup for when they go on vacation

 Dont tell others your secret
Hacking Product Management with Crowdsourcing & Outsourcing - Product Camp Nashville
Hacking Product Management with Crowdsourcing & Outsourcing - Product Camp Nashville
Tips & tricks
Odesk
 Hire 3 to do the first step, keep 1 to finish
 Fixed bid contracts over hourly
 Dont be afraid to spend money
 only hiring for a few hours not a full time job
Hacking Product Management with Crowdsourcing & Outsourcing - Product Camp Nashville
BONUS!!!

Send the bill to sales.
Tips & tricks
Gigwalk
 Ask for candid feedback at the end of each
task
 Monitor chatter on Easy Shift
 Small test run before larger rollout
demo
Tips & tricks
Crowdflower
 keep task under 10 seconds
 run each task 3 times for quality checks
 watch their tutorials when getting started
demo
But how much does it cost?
VA - $500/month
Odesk - $25-$50/hr
Gigwalk - $10/ gig
Crowdflower - $.03-.05/per task
What services do you use?
Questions

@russjhammond

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Hacking Product Management with Crowdsourcing & Outsourcing - Product Camp Nashville