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By Mark Richards
Questions to Ask 
? 
? Technical 
? ex: Is this battery big enough to power the device? 
? Practical 
? ex: Does this wallet fit in a pocket? 
? Financial 
? ex: Is our profit margin big enough for this to be 
worthwhile?
Important Questions 
? 
? Who is the user? 
? What do we know about the users?
Ex: Developing a 
Remote Control 
? 
? How big are human fingers? 
? Where do people have their televisions? 
? How big are the rooms which house their 
televisions? 
? Why do people use remote controls? 
? Does holding a remote control affect mood? 
? Are there different styles of remote control use?
More questions: 
? 
What if living rooms are getting bigger? 
Do we need bigger-buttoned remotes with longer 
ranges? 
Do people who watch television tend to be depressed 
so holding a remote makes them feel powerful? Should 
the remote be in bright colors instead of black?
Keep human factors in mind. 
? 
As a product developer, it is 
important to make decisions that 
benefit both you and your customers.
? 
Mark Richards is a product developer. He loves turning 
ideas into products or services. He has started over 12 
businesses and considers himself a serial entrepreneur. 
You can read more from him on one of his many 
websites: 
Richardsgroup.com 
http://MarkRichardsCharleston.org

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Product Design Tips

  • 2. Questions to Ask ? ? Technical ? ex: Is this battery big enough to power the device? ? Practical ? ex: Does this wallet fit in a pocket? ? Financial ? ex: Is our profit margin big enough for this to be worthwhile?
  • 3. Important Questions ? ? Who is the user? ? What do we know about the users?
  • 4. Ex: Developing a Remote Control ? ? How big are human fingers? ? Where do people have their televisions? ? How big are the rooms which house their televisions? ? Why do people use remote controls? ? Does holding a remote control affect mood? ? Are there different styles of remote control use?
  • 5. More questions: ? What if living rooms are getting bigger? Do we need bigger-buttoned remotes with longer ranges? Do people who watch television tend to be depressed so holding a remote makes them feel powerful? Should the remote be in bright colors instead of black?
  • 6. Keep human factors in mind. ? As a product developer, it is important to make decisions that benefit both you and your customers.
  • 7. ? Mark Richards is a product developer. He loves turning ideas into products or services. He has started over 12 businesses and considers himself a serial entrepreneur. You can read more from him on one of his many websites: Richardsgroup.com http://MarkRichardsCharleston.org