際際滷

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Product development
Vision > strategy > execution
Initial search
scattered ideas
Vision
One united idea
Strategy
Jump?
Product development - from vision to execution
Strategy
Catapult?
Product development - from vision to execution
Strategy
Fly?
Product development - from vision to execution
Strategy
New path + new machine
Execution
How do we build this?
Product
The engine that will make us 鍖y
Product
How do we enhance the machine to grow
better?
We look at:
What users do, like and request
1. We build something
2. Measure the effect
3. And get wiser about what to build
Product development - from vision to execution
Product development - from vision to execution
Product development
1. What to do?
Based on company strategy, user behavior and
requests.
2. De鍖ne problem
What is the basic problem? To whom?
And how do we know it when its solved?
3. Suggest, test and iterate concept
How do we solve the problem?
4. Design, prototype and code
How do we implement the solution?
5. Ship it
Publish and spread the word!.
6. Evaluate
Did it solve the problem?
Process: Build - Measure - Get wiser
Lets do it!
Jesper Vestergaard
Product Director & Co-founder at Conferize
jv@conferize.com twitter.com/jespervegaIcon credits: Ben Cunningham, Jakub Ukrop , Jason Peters and Oleg Frolov from The Noun Project

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Product development - from vision to execution