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Product launch

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Mohammad Shoaib

The Samsung Galaxy Note 3 is a large-screen Android smartphone produced by Samsung Electronics. It was released internationally in September 2013 and expanded on the stylus and multitasking capabilities of previous Galaxy Note models. Samsung sold over 5 million units of the Galaxy Note 3 in its first month of release. The document discusses the Galaxy Note 3's strengths such as Samsung's success with previous Note models and availability on major carriers, as well as weaknesses like its large size and competition from Samsung's Galaxy S series and Apple's iPhone 5.

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Efforts By :- Mohd Shoaib
Product launch
OVERVIEW The Samsung Galaxy Note 3 is an Android a phablet smartphone produced bySamsung Electronics. The International Galaxy Note 3 was released on September 25, 2013 in over 140 countries. Expand upon the stylus and multitasking-oriented functionality in its software. Samsung has sold 5 million units of the Galaxy Note 3 within its first month of sale.
Strength :- 1. Samsung Galaxy Note Series has sold Over 40 million units. 2. Samsung has a strong history of producing quality product. 3. The Galaxy Note 3 is available on all major carrier network. Weaknesses :- 1. Samsung Galaxy S Series has out performed the presious Note Series. 2. Galaxy Note 3 is the Largest physical phone on the market. Opportunities :- 1. The new Android Oprating System allows for more user control functions to customize the device. 2. Loyal Samsung Customer. 3. Features Accessories only made for Galaxy Note 3. Threats:- 1. The Apple iPhone 5 Series Just Released. 2. American Government Shutdown. 3. Amrica is Facing Economic hard times..
S.T.P Analysies SEGMENTATION TARGET GROUP POSITIONING SEGMENT :- Medium-High end Android Smart phones market TARGET GROUP :- Young urban youth from upper-middle and upper class POSITIONING :- Powerful android phones for every segment of the market
V/S i phone 5
MARKETING MIX PRODUCT Galaxy Note 3 is upgradable to v4.4.2 ( kitkat). Sensors - available in Accelerometer, barometer, temperature, humidity, gesture. Colors -Black, White, Pink, Merlot Red,Rose Gold Black, Rose Gold White. The design of the Product would be attractive. PRICE The Galaxy Note 3 would be introduce in the market at a price of
PLACE Our Product Galaxy Note 3 would be launched in the national as well as international market . It will available in every major city of India. We will sell our product at retail outlets, Supermarket , online Store ,apparel Store. PACKAGING Our Product Galaxy Note 3 would be attractive Packaging. PROMOTION Newspaper, Magazine, Social Networking Sites, Television, Internet, Brouchers , Promotional Events.
Product launch

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Product launch

  • 1. Efforts By :- Mohd Shoaib
  • 3. OVERVIEW The Samsung Galaxy Note 3 is an Android a phablet smartphone produced bySamsung Electronics. The International Galaxy Note 3 was released on September 25, 2013 in over 140 countries. Expand upon the stylus and multitasking-oriented functionality in its software. Samsung has sold 5 million units of the Galaxy Note 3 within its first month of sale.
  • 4. Strength :- 1. Samsung Galaxy Note Series has sold Over 40 million units. 2. Samsung has a strong history of producing quality product. 3. The Galaxy Note 3 is available on all major carrier network. Weaknesses :- 1. Samsung Galaxy S Series has out performed the presious Note Series. 2. Galaxy Note 3 is the Largest physical phone on the market. Opportunities :- 1. The new Android Oprating System allows for more user control functions to customize the device. 2. Loyal Samsung Customer. 3. Features Accessories only made for Galaxy Note 3. Threats:- 1. The Apple iPhone 5 Series Just Released. 2. American Government Shutdown. 3. Amrica is Facing Economic hard times..
  • 5. S.T.P Analysies SEGMENTATION TARGET GROUP POSITIONING SEGMENT :- Medium-High end Android Smart phones market TARGET GROUP :- Young urban youth from upper-middle and upper class POSITIONING :- Powerful android phones for every segment of the market
  • 7. MARKETING MIX PRODUCT Galaxy Note 3 is upgradable to v4.4.2 ( kitkat). Sensors - available in Accelerometer, barometer, temperature, humidity, gesture. Colors -Black, White, Pink, Merlot Red,Rose Gold Black, Rose Gold White. The design of the Product would be attractive. PRICE The Galaxy Note 3 would be introduce in the market at a price of
  • 8. PLACE Our Product Galaxy Note 3 would be launched in the national as well as international market . It will available in every major city of India. We will sell our product at retail outlets, Supermarket , online Store ,apparel Store. PACKAGING Our Product Galaxy Note 3 would be attractive Packaging. PROMOTION Newspaper, Magazine, Social Networking Sites, Television, Internet, Brouchers , Promotional Events.