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Product life cycle

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Harmandeep Singh
Harmandeep Singh

This document discusses the product life cycles of various clothing brands and their top selling products from 2012-2015. It shows the sales trends over time for H&M, S.Oliver and Uniqlo's most popular items. It also outlines the typical strategies companies use during each stage of a product's life cycle from introduction to growth, maturity and decline. These include adjustments to product offerings, pricing, advertising, and sales promotions. The strategies are aimed at penetrating new markets, beating competitors, retaining loyal customers, or replacing outdated products.

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Product Life Cycle DIRECT EXPORT BANGLADESH Harmandeep Singh
PLC
H&M TOP PRODUCTS • JONAS – 20*16STR-128*56-3/1 TWILL • 130N55 - 30*16-139*78-3/1 TWILL • BRUCE – • WAYNE – 20*20STR 50.5 41 25.5 16 5.5 00 0.5 9 0 0.2 18 0 10 20 30 40 50 60 2012-13 2103-14 2014-15 JONAS 130N55 WAYNE BRUCE
S.OLIVER TOP PRODUCTS • 140i21 – • 110136 – 31.15 13 6.75 19 6.5 5 0 5 10 15 20 25 30 35 2012-13 2013-14 2014-15 140i21 110136
UNIQLO TOP PRODUCTS • 132241 – • 130129 – • 120i09 – • 13000192 - • 13000193 - • UNJTWILL - 12 10.75 4.5 10 0 0 7.05 4.25 00 10 00 0 39 0 0 5.34 0 0 4.5 0 5 10 15 20 25 30 35 40 45 2012-13 2013-14 2014-15 132241 130129 120i09 12000061 UNJTWILL 13000192 13000193
PRODUCT EXTENSION
FACTORS DRIVING THE PRODUCT STRATEGIES INTRODUCTION GROWTH MATURITY DECLINE PRODUCT OFFER BASIC PRODUCT OFFER PRODUCT EXTENSION, SERVICE DIVERSIFY BRAND AND MODELS PHASE OUT WEAK ITEMS PRICE USE COST-PLUS PRICE TO PENETRATE MARKET PRICE TO MATCH OR BEAT COMPETITORS CUT PRICE ADVERTISING BUILD PRODUCT AWARENESS AMONG EARLY ADOPTERS & DEALERS BUILD AWARENESS & INTEREST IN MASS MARKET STRESS BRAND DIFFERENCES & BENEFITS REDUCE TO LEVEL NEEDS TO RETAIN HARD CORE LOYALS SALES PROMOTION USE HEAVY SALES PROMOTION TO ENTICE TRIAL REDUCE TO TAKE ADVANTAGE OF HEAVY CONSUMER DEMAND INCREASE TO ENCOURAGE BRAND SWITCHING REDUCE TO MINIMAL LEVEL
FACTORS DRIVING THE PRODUCT STRATEGIES INTRODUCTION GROWTH MATURITY DECLINE PRODUCT - 11000016 11000016 (BI-STRETCH) 11000016 (BCI) 11000016 (HI-STRETCH) 11000016 (LIGHT GSM) PHASE OUT WEAK ITEMS OR CHANGE MARKET (H&M INDIA,INDONESIA) PRICE USE COST-PLUS PRICE TO PENETRATE MARKET PRICE TO MATCH OR BEAT COMPETITORS CUT PRICE TO LOWEST ADVERTISING BUILD PRODUCT AWARENESS AMONG EARLY ADOPTERS & DEALERS (FASHION ORIENTED BRANDS LIKE S.OLIVER) BUILD AWARENESS & INTEREST IN MASS MARKET STRESS BRAND DIFFERENCES & BENEFITS (WE CAN BOAST OF RETENTION AMONG EMOLOYEES) REDUCE TO LEVEL NEEDS TO RETAIN HARD CORE LOYALS SALES PROMOTION USE HEAVY SALES PROMOTION TO ENTICE TRIAL REDUCE TO TAKE ADVANTAGE OF HEAVY CONSUMER DEMAND INCREASE TO ENCOURAGE BRAND SWITCHING (PROMOTE 11000016'S NEW VERSION SO IT TAKES 11000016 PLACE) REDUCE TO MINIMAL LEVEL
GOING FARTHER… • WEB ADDRESS IN SIGNATURE • ‘JOIN OUR NEWSLETTER’ TAB • COMBO’S FOR Y/D AND P/D
Product life cycle

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Product life cycle

  • 1. Product Life Cycle DIRECT EXPORT BANGLADESH Harmandeep Singh
  • 2. PLC
  • 3. H&M TOP PRODUCTS • JONAS – 20*16STR-128*56-3/1 TWILL • 130N55 - 30*16-139*78-3/1 TWILL • BRUCE – • WAYNE – 20*20STR 50.5 41 25.5 16 5.5 00 0.5 9 0 0.2 18 0 10 20 30 40 50 60 2012-13 2103-14 2014-15 JONAS 130N55 WAYNE BRUCE
  • 4. S.OLIVER TOP PRODUCTS • 140i21 – • 110136 – 31.15 13 6.75 19 6.5 5 0 5 10 15 20 25 30 35 2012-13 2013-14 2014-15 140i21 110136
  • 5. UNIQLO TOP PRODUCTS • 132241 – • 130129 – • 120i09 – • 13000192 - • 13000193 - • UNJTWILL - 12 10.75 4.5 10 0 0 7.05 4.25 00 10 00 0 39 0 0 5.34 0 0 4.5 0 5 10 15 20 25 30 35 40 45 2012-13 2013-14 2014-15 132241 130129 120i09 12000061 UNJTWILL 13000192 13000193
  • 7. FACTORS DRIVING THE PRODUCT STRATEGIES INTRODUCTION GROWTH MATURITY DECLINE PRODUCT OFFER BASIC PRODUCT OFFER PRODUCT EXTENSION, SERVICE DIVERSIFY BRAND AND MODELS PHASE OUT WEAK ITEMS PRICE USE COST-PLUS PRICE TO PENETRATE MARKET PRICE TO MATCH OR BEAT COMPETITORS CUT PRICE ADVERTISING BUILD PRODUCT AWARENESS AMONG EARLY ADOPTERS & DEALERS BUILD AWARENESS & INTEREST IN MASS MARKET STRESS BRAND DIFFERENCES & BENEFITS REDUCE TO LEVEL NEEDS TO RETAIN HARD CORE LOYALS SALES PROMOTION USE HEAVY SALES PROMOTION TO ENTICE TRIAL REDUCE TO TAKE ADVANTAGE OF HEAVY CONSUMER DEMAND INCREASE TO ENCOURAGE BRAND SWITCHING REDUCE TO MINIMAL LEVEL
  • 8. FACTORS DRIVING THE PRODUCT STRATEGIES INTRODUCTION GROWTH MATURITY DECLINE PRODUCT - 11000016 11000016 (BI-STRETCH) 11000016 (BCI) 11000016 (HI-STRETCH) 11000016 (LIGHT GSM) PHASE OUT WEAK ITEMS OR CHANGE MARKET (H&M INDIA,INDONESIA) PRICE USE COST-PLUS PRICE TO PENETRATE MARKET PRICE TO MATCH OR BEAT COMPETITORS CUT PRICE TO LOWEST ADVERTISING BUILD PRODUCT AWARENESS AMONG EARLY ADOPTERS & DEALERS (FASHION ORIENTED BRANDS LIKE S.OLIVER) BUILD AWARENESS & INTEREST IN MASS MARKET STRESS BRAND DIFFERENCES & BENEFITS (WE CAN BOAST OF RETENTION AMONG EMOLOYEES) REDUCE TO LEVEL NEEDS TO RETAIN HARD CORE LOYALS SALES PROMOTION USE HEAVY SALES PROMOTION TO ENTICE TRIAL REDUCE TO TAKE ADVANTAGE OF HEAVY CONSUMER DEMAND INCREASE TO ENCOURAGE BRAND SWITCHING (PROMOTE 11000016'S NEW VERSION SO IT TAKES 11000016 PLACE) REDUCE TO MINIMAL LEVEL
  • 9. GOING FARTHER… • WEB ADDRESS IN SIGNATURE • ‘JOIN OUR NEWSLETTER’ TAB • COMBO’S FOR Y/D AND P/D
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