Product Management
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This document provides an overview of a proposed grocery store and market concept for New Bedford, Massachusetts. It summarizes the demographic and economic profile of New Bedford, including the racial and ethnic makeup of residents as well as average income levels. It then outlines the proposed sections and product offerings for the grocery store, including fresh and prepared foods, bakery, dairy, produce, and ethnic specialty items. Additional sections proposed include a salad bar, arts and crafts, floral arrangements, entertainment options, and workshops.
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Product Management
- 1. Product Management Consumer research and rough product listing Presented by: The Deal Closers ? Tatiana Ivanova (Sales Manager) Nirmala Mohanan (Creative/Graphics) Pritsadang Patikorn (Researcher) Oriane Pitah (Spokesperson) Sireetorn Sawasdeepon (Strategist) Manoucheher Sibdari (Researcher)
- 2. New Bedford: History ?? Until 1800, populated by Protestants of English, Scottish, and Welsh origin ?? In the 19th century, immigrants from Portugal and its dependent territories of the Azores, Cape Verde, and Madeira came because of the whaling industry; large number of Jewish families immigrated as well ?? First Portuguese parish in the city and St. John the Baptist was established in 1871 ?? Polish-Americans established the parish of Our Lady of Perpetual Help in 1903
- 3. New Bedford: Demographics At the 2014 census, the total population of New Bedford was found to be 96,036 Racial makeup ?? 72.17% (66.1% Non-Hispanic) White ?? 9.69% African American ?? 0.1% Native American ?? 1.00% Asian ?? 0.05% Pacific Islander ?? 13.51% from other races ?? 3.92% from two or more races Ethnic makeup ?? 33.8% Portuguese ?? 10.1 Puerto Rican ?? 9.1% French ?? 8.8% Cape Verdean ?? 6.9% Irish ?? 5.3% English
- 4. New Bedford: Demographics ?? The average income is less than $25,000 per year ?? Timing ?? 6.00 C 8.00am (Head of household) ?? After 5.00pm (Routine workers) ?? 30% who utilize SNAP benefits and a large population that are just a b o v e t h e p o v e r t y threshold
- 5. Grocery Section ?? Seafood ?? Meat ?? Bakery ?? Diary ?? Vegetables ?? Fruits ?? Grains and Legumes ?? Artisan Products and Snacks ?? Beverages
- 7. Fresh Fish ?? Salmon ?? Cod ?? Fluke ?? Haddock ?? Hake ?? Grey Sole ?? Monkfish ?? Pollock ?? Redfish ?? Sand Dabs ?? Sea Dabs ?? Skate Wings ?? Tuna ?? Yellow Tail ?? Swordfish ?? Ground fish
- 8. Shellfish ?? Lobsters ?? Crabs ?? Shrimps ?? Prawns ?? Scallops ?? Caviar?
- 10. Meat ?? Beef v??Rib eye Steaks, Ribs, End Cut, etc. ?? Pork v??Rack, Chop, Boneless Cut, etc. ?? Veal v??Loin Chop, Rib Chop, etc. ?? Lamb v??Legs, Shanks, Loin Chop, etc.
- 11. Poultry ?? Chicken v??Whole Chicken v??Legs v??Wings v??Breasts v??Fillets v??Organs ?? Quail? ?? Turkey
- 12. Processed Meats ?? Marinated Meats v??Chicken v??Turkey v??Sirloin Steak v??Ribs ?? Sausages v??Chicken v??Turkey v??Beef v??Ham ?? Ground Meat v??Chicken v??Turkey v??Beef v??Pork v??Lamb
- 14. Vegetables ?? Tomatoes ?? Onions ?? Carrots ?? Potatoes ?? Peppers ?? Cucumbers ?? Garlic ?? Asparagus ?? Celery ?? Cauliflowers ?? Green Beans ?? Mushrooms ?? ?? Ginger ?? Lettuce ?? Radishes ?? Beets ?? Eggplants ?? Pumpkins ?? Squash ?? Kale ?? Spinach ?? Snow Peas ?? Cabbage
- 15. Herbs ?? Basil ?? Parsley ?? Rosemary ?? Dill ?? Cilantro ?? Mint ?? Green Onions
- 16. Fruits
- 17. Fruits ?? Apples ?? Pears ?? Oranges ?? Lemons ?? Grapefruits ?? Strawberries ?? Blueberries ?? Raspberries ?? Pomegranate ?? Avocados ?? Pineapples ?? Kiwis ?? Peaches ?? Plums ?? Apricots ?? Bananas ?? Watermelons ?? Mangoes ?? Grapes ?? Coconuts ?? Passion Fruits ?? Jams
- 19. Bakery ?? Bread v?? Wholegrain v?? White v?? Gluten-free v?? Black ?? Bagels ?? Muffins ?? Cakes ?? Pies
- 20. Dairy ?? Milk ?? Cream ?? Half and Half ?? Butter ?? Yogurt ?? Sour Cream ?? Kefir ?? Cheeses
- 21. Grains and Legumes ?? Rice ?? Wheat ?? Buckwheat ?? Quinoa ?? Corn Grits ?? Lentils
- 22. Artisan Products and Snacks ?? Honey ?? Jam ?? Processed/dried fruits ?? Nuts ?? Banana chips ?? Assorted crackers and pretzels ?? Spices ?? Sauces
- 23. Beverages ?? Fresh juices ?? Milkshakes ?? Iced Tea ?? Iced Coffee ?? Water
- 25. Salad Bar ?? Egg ?? Tuna ?? Chicken ?? Caesar ?? Seafood ?? Fruit ?? Others
- 26. Ethnic Specialties ?? Fish and Chips ?? Steak House ?? Chowder ?? Pizza & Pasta ?? Portuguese foods ?? Asian corner
- 27. Desserts ?? Bakery, Liquor, Coffee, Tea ?? Desserts ?? Milkshakes and Fresh Juice ?? Pinkberry ?? Kung Fu Bubble Tea
- 29. Arts and Crafts ?? Paintings ?? Sculptures ?? Souvenirs ?? Handmade v??Jewelry v??Toys v??Decorations v??Gloves, Hats, Bags v??Furniture v??Candles and fragrances v??Porcelain v??Wool
- 30. Bouquets ?? Flowers ?? Flowers and fruits ?? Flowers and sweets ?? Fruits and chocolates ?? Sweet toys
- 31. Others ?? Scarfs ?? Bookshop + Caf ?? Plants and Flowers ?? DIY ?? Antiques ?? Barber Shop ?? Press ?? ATM ?? Pawn Shop
- 33. Entertainment ?? Local Bands Concerts ?? Karaoke nights ?? Chess/Checkers Competition ?? Bingo ?? Auctions ?? Backgammon Evenings ?? Reading Club (in the book shop) ?? International Food Weeks ?? Harvest Festival ?? Music Nights
- 34. Workshops ?? Cooking ?? Baking ?? Dancing/Aerobics ?? Painting ?? Hand Making/DIY ?? Gardening ?? Writing ?? Foreign Languages ?? Brewing ?? Body Art ?? Origami
- 35. Thank You!