Product Portfolio Management
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This document discusses product portfolio management. It covers strategic and tactical portfolio management, including using strategic buckets and roadmaps to allocate resources across different project types. Methods like PLC, BCG matrix, bubble diagrams, scoring models, and checklist models are presented to evaluate and prioritize projects. The document also notes that portfolio management involves ongoing portfolio reviews and challenges like addressing cannibalization between existing and new products.
Product Portfolio Management
- 1. General Content in Product Portfolio Management GROUP WORK 1 GIOVANNI MARCO BARBERIO MARINA NACCARATO
- 2. Agenda PPM Introduction Strategic Portfolio Management Tactic Portfolio Management Methods Approaches in PPM Conclusion
- 3. Portfolio Management there are two ways to win at new products: doing project right and doing the right project R. Cooper Project selection Resource Allocation Control of : risk/return, maintenance/growth, short-term/long-term time spans
- 4. Benefits of PPM Only the right project will be selected The entire enterprise as a whole is taken into account There could be several portfolio
- 5. Issue and risk in PPM Product Portfolio Management is not just selection of project from a set of project Divestiture decision is necessary No methods that helps this activity in PPM
- 6. Issue and risk in PPM Cannibalization: The process by which a new product gains sales by diverting sales from an existing product.
- 7. Strategic Portfolio Management How resources are split across different kinds of project. Two strategic methods: 1) Strategic Buckets 2) Strategic Roadmaps
- 9. Strategic Roadmap It ensures that the scheduled development project portfolio really contributes to the business strategy and goals. Two main strategic roadmap: Product Roadmap Technology Roadmap
- 10. Strategic Roadmap Product Roadmap Technology Roadmap
- 11. Tactical Portfolio Management Individual Projects Priorities Resources Two elements need to work together: Stage-Gate速 Process Portfolio Review
- 12. Stage-Gate速 Process Individual Process Resources Allocated Go/Kill Decision By Senior Management
- 13. Portfolio Review Holistic All project in auction Right Priorities? Right Mix? Sufficiency? Allignment? Resource Adequacy? By Senior Management
- 14. Portfolio Management Goals Maximizing the value of the portfolio NPV, ECV, Scoring Model Achieving balance in the portfolio Risk-Reward Bubble Diagram, Pie Charts Picking the right number of projects Pipeline Gridlock, Bubble Diagrams Ensuring portfolio sufficiency versus development goals
- 15. Methods: PLC (Product Lifecycle ) Different trend Helps firm to optimize its resources allocation Helps divestiture decision
- 16. BCG Matrix (Boston Consulting Group)
- 17. Bubble Diagram Seven type: Risk/Reward Newness Ease/Attractive Cost/Timing Strategic/Benefit Cost/Benefit
- 18. Scoring Model and Checklist Model Scoring Model Checklist Model Project scored on a Based upon answering scale of a set of question The total is given from Project must obtain a the sum of each score certain number of yes to be approved Some questions could be weighted
- 19. Approaches in PPM Two Fundamental Approaches in PPM The Gates The Portfolio Dominate Review Dominate
- 21. The Portfolio Review Dominate All projects are up for auction Must Dos identified Wont Dos killed Other Prioritized Resources are allocated
- 22. CONCLUSION PPM is a vital topic among leading firms PPM is not only selection Problem of cannibalization Two main phase: Strategic Portfolio Management and Tactic Portfolio Management Several methods but not too much indication about which one using