際際滷

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PRODUCT STRATEGY
Early adopters Conservatives
STRATEGY TO CROSS THE CHASM
Pragmatics
chasm
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TO WIN THE MARKET
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Product strategy to Win the Market
Product strategy to Win the Market
Product strategy to Win the Market
Product strategy to Win the Market
Product strategy to Win the Market
HOW CAN WE PROVIDE
ASPIRING DEVELOPERS WITH
THE RESOURCES THEY NEED
TO GROW AND LEARN?
Product strategy to Win the Market
Product strategy to Win the Market
Product strategy to Win the Market
Eliminate Raise
Reduce
Product strategy to Win the Market
A number of customers have purchased
Customers are happy: using the product,
reluctant to give it up, realized promised
benefits, intend to expand usage, low churn
Product strategy to Win the Market
Product strategy to Win the Market
Product strategy to Win the Market
Product strategy to Win the Market
Product strategy to Win the Market
Product strategy to Win the Market
Unit of value
Product strategy to Win the Market
Product strategy to Win the Market
Product strategy to Win the Market
Product strategy to Win the Market
Product strategy to Win the Market
Virality factor
decreases
Acquisition
costs increase
Ratings
decrease
Product strategy to Win the Market
Product strategy to Win the Market
Product strategy to Win the Market
Anticipate the saturation instant
P1 P2 P3 P4
Pool
P1 P2 P3 P4 P5 P6
And constantly evolve your product
organization
Feature teams Pool organization Squads with several
reporting layers
Product value
Customer
expectation
Product value
Product strategy to Win the Market
Product strategy to Win the Market
Product strategy to Win the Market
Product strategy to Win the Market
Product strategy to Win the Market
Product strategy to Win the Market
Product strategy to Win the Market
Dont focus too much
on stars & cash cows
Dont keep pets
for too long
Dont cling to
question marks
Trust & support each other
Talk to each other
Passionate
Create milestones & track progress
Understand risks & adjust
Product strategy to Win the Market
2. Lead by being willing to learn from your team
4. Connect a team to the impact of their work
6. Build prototypes
8. Mix designers and engineers
10. Be bold
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Product strategy to Win the Market
Product strategy to Win the Market

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Product strategy to Win the Market