This document discusses plans for launching a new lubricant product called Fiora. It will be sold in 1 ounce and 50 milliliter bottles for 360 euros and 17 euros respectively, targeting sexually active women ages 21-70. The lubricant aims to provide orgasms lasting 15 minutes for couples and women looking to experience more orgasms. It will be sold in sex shops and target middle and high income customers who are willing to invest in natural, herbal erotic aids.
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2. What do you think companies need to take into account before launching a new
product or service?
in my opinion, companies should take into account the needs of people.
What are important variables to take into account before selecting the product?
Quality, size, service, price, have to be flashy.
Who are invited to the launching?
This product was created for sexually active women who want to experience more
orgasms with a duration of 15 minutes.
3. NAME
The new lubricant will be
called as fiora come from a
suffix means sensation
4. will be sold at 360
Euros per 1 ounce and
17 Euros per 5
milliliters, due to its
manufacturing
process
TAMAO DE LAS
BOTELLAS
The bottles will be filled
with 1 ounce and 50
mililitos,
because it will be easier
to carry and handle
SELLING PRICES
5. AGE GROUPS
This lubricant will for Women 21 to 70 years, sexually active women
6. TARGET MARKET
Couples and Sexually active women who want to
experience more orgasms with a duration of 15
minutes.
7. INCOME GROUPS
This product will be sold to the middle class and high owing to
be chosen by for that is a natural herbal base these classes also
invest in this type of erotic aids.
8. MAIN OUTLES
This product will be sold in sexshop because it is
the right place for this type of product