Products, Services or Platforms
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The document discusses the differences between products, services, and platforms. It notes that products focus on users who then become evangelists to help drive distribution and sales. Services also focus on users but rely more on developers, require fewer distribution channels, and aim for niche users. Platforms focus most on developers who build on the platform, do not have traditional sales channels, and aim to attract developers and niche audiences. The document concludes by suggesting that while platforms are costly, services may be better but depend on platforms, and products allow the most control but are also the most resource-intensive option.
Products, Services or Platforms
- 1. Vitor Domingos BOFH, Cuddly Penguin ... and Disruptive Founder
- 2. Products, Services and Platforms
- 3. Product ORIGIN late Middle English (as a mathematical term): from Latin productum something produced, manufactured or refined for sale
- 4. Service ORIGIN Old English (denoting religious devotion or a form of liturgy), from Old French servise or Latin servitium slavery, from servus slave. the action of helping or doing work for someone
- 5. Platform ORIGIN mid 16th cent.: from French plateforme ground plan, literally flat shape. a standard for the hardware of a computer system, determining what kinds of software it can run.
- 6. Product > Users > Distribution channels > Package and sales > Users are the evangelists > Aim for the market > $$$
- 7. Service > Users > Developers > No or few distribution channels > Direct sales > Users are the evangelists > Developers are agnostic > Aim for users and niches > $$
- 8. Platform > Developers > No channels > No sales ??? > No evangelists > Developers will always be agnostic > Aim for developers and niche niches > $ ?
- 9. Developers aren't evangelists Users are
- 10. 2.0 The old way
- 11. 3.0 The semantic way
- 12. Platforms > Are good but cost money Think ISP's > Risk exposure is higher Think Twitter > No time to fail and need SLA Think Amazon AWS > Dictate rules; everyone depends on you; seed
- 13. Services > Are better, but depend on platforms Think Hosting > More time to fail Think Amazon Affiliate Shop > No user exclusivity; but on personal data Think every social service out there > It's the data; No rocket science; No hard dev.
- 14. Products > You own everything Think Amazon > It's the 90's all over again Think Facebook > Not attractive and costs more Developers, Developers, Developers > It works! $$$
- 15. 油
- 16. What comes first ? Which one is better ?