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Professional online image presentation

Judy Juarez
Judy Juarez

This document discusses how to create a professional online image. It identifies three main components: establish authority, update often, and develop personal style. To establish authority, one should take control of their online presence through intentional social media usage and owning their domain name. Updating often through blogging, engaging on social media, and commenting keeps your online presence fresh. Developing a consistent personal style through focused expertise, coordinated profiles, and professional photos presents a polished image.

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Creating a Professional Online Image Judy Juarez Career Center Cal Poly Pomona
First impressions last a lifetime and an increasing amount of those impressions are made online. -Forbes Magazine
What Constitutes an Online Presence?
3 Main Components to build a Professional Online Identity Establish Authority Update Often Develop Personal Style
(Author)ity Take control of your online presence by being intentional about what you post
Self-Google! Set up a Google Alert for your name and other areas of interests you want to stay up to date on.
Use Social Media to positively in鍖uence your online image Purchase own domain: yourname.com This will help you take full control of how you appear online Wix.com Weebly.com Webydo.com Start blogging This will help you showcase your expertise and share your voice Wordpress.com Blogger.com
Email Etiquette Consider how you communicate through email ≒ Always address contacts professionally ≒ Do not use emoticons or text-talk ≒ Emails are not necessarily a private source of communication. (It can be a representation of you) Use an appropriate email signature ≒ Link to your website, social media, or a place where they can 鍖nd out more about you.
Authority Use nameplate websites to centralize your online presence: About.me Flavors.me
Update Often You cannot not communicate
Update Often ≒ If creating your own content (Blog posts, creating an online portfolio) is too much for you right now start by sharing information online ≒ Share relevant articles through LinkedIn and add your own insight on the topic ≒ Retweet tweets from professionals and companies in your relevant 鍖eld ≒ Engage in dialogue through shot-outs on social media or your own personal blog/website
Update Often ≒ Research the top companies, professional af鍖liations, and in鍖uential leaders in your 鍖eld. ≒ Comment on blog posts, articles and other forms of media.
Personal Style Be consistent and narrow your expertise ≒ Is each site giving the same message you want to display? ≒ Is your personal brand narrowed down to your areas of expertise? ≒ Your bio should be consistent and representative of your online presence Photos ≒ Tip: invest in professional looking pictures or action shots doing something in your 鍖eld ≒ Remove any pictures that might display a negative image of you
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Professional online image presentation

  • 1. Creating a Professional Online Image Judy Juarez Career Center Cal Poly Pomona
  • 2. First impressions last a lifetime and an increasing amount of those impressions are made online. -Forbes Magazine
  • 3. What Constitutes an Online Presence?
  • 4. 3 Main Components to build a Professional Online Identity Establish Authority Update Often Develop Personal Style
  • 5. (Author)ity Take control of your online presence by being intentional about what you post
  • 6. Self-Google! Set up a Google Alert for your name and other areas of interests you want to stay up to date on.
  • 7. Use Social Media to positively in鍖uence your online image Purchase own domain: yourname.com This will help you take full control of how you appear online Wix.com Weebly.com Webydo.com Start blogging This will help you showcase your expertise and share your voice Wordpress.com Blogger.com
  • 8. Email Etiquette Consider how you communicate through email ≒ Always address contacts professionally ≒ Do not use emoticons or text-talk ≒ Emails are not necessarily a private source of communication. (It can be a representation of you) Use an appropriate email signature ≒ Link to your website, social media, or a place where they can 鍖nd out more about you.
  • 9. Authority Use nameplate websites to centralize your online presence: About.me Flavors.me
  • 10. Update Often You cannot not communicate
  • 11. Update Often ≒ If creating your own content (Blog posts, creating an online portfolio) is too much for you right now start by sharing information online ≒ Share relevant articles through LinkedIn and add your own insight on the topic ≒ Retweet tweets from professionals and companies in your relevant 鍖eld ≒ Engage in dialogue through shot-outs on social media or your own personal blog/website
  • 12. Update Often ≒ Research the top companies, professional af鍖liations, and in鍖uential leaders in your 鍖eld. ≒ Comment on blog posts, articles and other forms of media.
  • 13. Personal Style Be consistent and narrow your expertise ≒ Is each site giving the same message you want to display? ≒ Is your personal brand narrowed down to your areas of expertise? ≒ Your bio should be consistent and representative of your online presence Photos ≒ Tip: invest in professional looking pictures or action shots doing something in your 鍖eld ≒ Remove any pictures that might display a negative image of you