Profile of a teen girl
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The document profiles the typical teenage female target group for a new teen film. It describes her fashion preferences for top high street stores, music tastes in R&B and indie pop, technology use including an iPhone 4 with Instagram and social networking apps, enjoyment of horror and comedy films, and reading of celebrity, fashion, and teen magazines. Secondary research found that teenagers, especially non-white youth, still frequently go to movies theaters, with boys watching films for longer durations than girls. The document recommends producing a horror comedy parody film similar to the Scary Movie series.
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- 2. Fashion She shops at some of the top high street stores.
- 3. Music She listens to R&B and Indie pop music.
- 4. Phone/Social networking She has an iPhone 4, which has apps like Instagram, where she can edit and upload photos. Also, she has access to social networking sites, with apps.
- 5. Computer use She uses the internet to go on social networking sites and listen to music.
- 6. Films She enjoys watching Horror and Comedy films.
- 7. Magazines She reads celebrity, fashion and teenage magazines.
- 8. Secondary research http://www.kff.org/entmedia/upload/8010.pdf From The Kaiser Family Foundation study on how people watch movies, we learnt that children and teenagers are still going to cinemas. (19% of Black and 17% of Hispanic youth report seeing a movie in the theatre in a typical day, compared to 7% of White youth). Boys are watching movies longer than girls. This source isn't really reliable because this study was taken out on American youth.
- 9. Recommendations for a film I think it would be a good idea to copy the idea of the Scary Movie film series and make a Horror Comedy parody film.