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PROFIT
MAXIMIZATION
VERSES WEALTH
MAXIMIZATION
PRESENTED BY:
SINDHU KUMARI
BSC (FMRM)
4thSem
FINANCIAL
GOAL:
FINANCIAL GOAL
? Is to increase the owner’s economic
welfare.
? Economic welfare refer to as
maximization of profit or
maximization of shareholders
wealth.
? Maximizing the income of the firm
and minimizing the expenditure.
? It guides in financial decision
making.
PROFIT MAXIMIZATION
?Maximizes the rupee income of the firm
?The resource must be fully utilized
?The firm must work in the interest of
the society as efficiently as possible
?Price system (INDICATES,DIRECTS
MANAGERIAL EFFORTS,ALLOCATION)
?Higher profit of the firm
?Competition leads to equilibrium price
WEALTH MAXIMIZATION
? Maximizing the net present value of
a course of action to
shareholders(profit).
? It considers both time & risk
? Benefits are measured in terms of
cash flow
Profit maximization verses wealth maximization
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Profit maximization verses wealth maximization

  • 2. FINANCIAL GOAL ? Is to increase the owner’s economic welfare. ? Economic welfare refer to as maximization of profit or maximization of shareholders wealth. ? Maximizing the income of the firm and minimizing the expenditure. ? It guides in financial decision making.
  • 3. PROFIT MAXIMIZATION ?Maximizes the rupee income of the firm ?The resource must be fully utilized ?The firm must work in the interest of the society as efficiently as possible ?Price system (INDICATES,DIRECTS MANAGERIAL EFFORTS,ALLOCATION) ?Higher profit of the firm ?Competition leads to equilibrium price
  • 4. WEALTH MAXIMIZATION ? Maximizing the net present value of a course of action to shareholders(profit). ? It considers both time & risk ? Benefits are measured in terms of cash flow