Programma corso web 2.0 per uffici stampa PressCom-Nilman
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Programma del corso di comunicazione sul web e sui social network per addetti stampa.
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Ideale per chi 竪 alle prime armi o vuole semplicemente saperne qualcosa in pi湛!DML Catalogo-Social-2012-2013
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Elenco dei Corsi interaziendali:
- Social media strategy & Planning
- social media listening
- social influence marketing
- Social media marketing
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In che misura le modalit espositive di una gioielleria contribuiscono a definire lesperienza in-store del visitatore di una gioielleria? Come fanno a influenzarne i comportamenti di acquisto? Che legame c竪 tra il visual merchandising di alcuni punti vendita e le emozioni e i ricordi suscitati nel potenziale consumatore?
A queste domande si propone di rispondere unindagine field in programma da febbraio ad aprile 2010 presso le gioiellerie milanesi che espongono prodotti LiuJo Luxury. Lo studio 竪 promosso dallUniversit IULM di Milano dintesa con Nardelli Luxury, corporate fondata dai fratelli Domenico e Bruno Nardelli specializzata nellabbinamento moda-gioiello. Il brand LiuJo Luxury nasce dalla partnership tra Nardelli, una delle imprese italiane pi湛 innovative del settore orafo, e LiuJo, azienda internazionale dellabbigliamento fashion made in Italy, ricercato e di tendenza. La Nardelli Luxury ha imposto sul mercato in pochi anni il marchio LiuJo Luxury, anche grazie a strategie vincenti di visual merchandising.
Lo studio sar condotto da specializzandi iscritti al primo anno del Corso di Laurea Magistrale in Marketing, Consumi e Distribuzione Commerciale dellUniversit IULM con il coordinamento del Professor Francesco Massara, docente del Laboratorio di In-Store Marketing allinterno del corso di studi.
Gli studenti, divisi in gruppi per ciascun punto vendita, si recheranno nelle gioiellerie dove effettueranno alcune rilevazioni fotografiche. In una seconda fase effettueranno una serie di interviste ai clienti in uscita dai punti vendita. Gli esiti dellindagine saranno pubblicizzati a met aprile.
E unattivit didattica sperimentale, che si iscrive tra le tante che avvicinano lUniversit al mondo delle imprese - dichiara Massara -, con la particolarit, questa volta, di essere gestita allinterno di un singolo Laboratorio, e coordinata per produrre una consulenza verso un vero cliente. E come se il corso di diventasse luogo di uno stage collettivo per tutti i partecipanti.
Nardelli Luxury, mock client della ricerca, sar presentata nel corso di un incontro in programma presso lUniversit IULM (Via Carlo Bo 1, Milano, presso la sede centrale dellAteneo) domani marted狸 16 febbraio alle 12 nellAula 144. Interverranno per la Nardelli Luxury, introdotti dal Professor Massara, i fratelli Bruno e Domenico Nardelli e il Direttore Marketing, Salvatore Francavilla.1. Introduzione al corso
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揃 Social media is the place for search, sales, and service
揃 Authentic influencer partnerships fuel brand growth
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揃 Time saved with AI leads to more creative work
揃 Seeking: A single source of truth
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Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
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Race Affects Attitudes
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With over one billion views in a year, its no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article 5 Public-Speaking Tips TED Gives Its Speakers, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9bChatGPT and the Future of Work - Clark Boyd 
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Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage. Getting into the tech field. what next 
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- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
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2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
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揃 Scaling relationships and proving ROI
揃 Social media is the place for search, sales, and service
揃 Authentic influencer partnerships fuel brand growth
揃 The strongest connections happen via call, click, chat, and camera.
揃 Time saved with AI leads to more creative work
揃 Seeking: A single source of truth
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ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!Product Design Trends in 2024 | Teenage Engineerings
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油
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油
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying its good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation thats least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state theyre comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).AI Trends in Creative Operations 2024 by Artwork Flow.pdf
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油
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Desh辿 M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy lvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho Gonz叩lez, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplyt, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Sohnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
Its important that youre ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
Youll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If youre looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
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From their humble beginnings in 1984, TED has grown into the worlds most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, its no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article 5 Public-Speaking Tips TED Gives Its Speakers, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9bChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage. Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
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The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
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1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.How to have difficult conversations
How to have difficult conversations Rajiv Jayarajah, MAppComm, ACC
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Stop putting off having difficult conversations. Seven practical tips to ensure your next difficult conversation go smoothly. Artificial Intelligence, Data and Competition SCHREPEL June 2024 OECD dis...
Artificial Intelligence, Data and Competition SCHREPEL June 2024 OECD dis...OECD Directorate for Financial and Enterprise Affairs
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Programma corso web 2.0 per uffici stampa PressCom-Nilman
- 1. CORSO DI FORMAZIONE PER LUFFICIO STAMPA Obiettivi e Programma Roma, 14-15 novembre 2011 (prima edizione) 29-30 novembre 2011 (seconda edizione)
- 3. AGENDA 1属 GIORNATA: Cambiamenti e nuove tecnologie Attivit Contenuti Docenti Ore 9.00-9,30 Presentazione del corso e dei docenti Annamaria Devanna Laura Marinelli Ore 9,30-10,45 Cambiamenti e nuovi scenari Social Media Marketing: cosa cambia con il web 2.0 Terminologia e dati di diffusione dei social network Piattaforme e nuovi Strumenti: quando usarli, come e perch辿 Laura Marinelli Ore 11,00 13,30 Panoramica dei principali strumenti del web 2.0 Facebook, Twitter, Linkedin, Blog, Forum on line, You Tube, Issuu, Four square, Flickr, 際際滷 Share, Laura Marinelli Ore 14,15-16,30 Testimonianze e Case studies Come cambiano le strategie editoriali delle redazioni con lintroduzione degli strumenti on line e come si integrano strumenti tradizionali e on-line Testimonianze di: Filippo Gaudenzi (TG1) Carlo Ciavoni (Repubblica.it) Ore 16,30-18,00 Uso del web 2.0 Case study case editrici: integrazione on line e media tradizionali (New York Times, Guardian, Huffinghton Post)
- 4. AGENDA 2属 GIORNATA: Modelli e modalit innovativi per comunicare Attivit Contenuti Docenti Ore 9,00-11,00 Prospettive e scenari per lUfficio Stampa Presentazione di casi e esperienze sullutilizzo del web 2.0 Come come cambia il lavoro dellUfficio Stampa: ruoli professionali, scelta degli strumenti e operativit Laura Marinelli Ore 11,00-12,00 Case study: la gestione delle crisi on line il caso Boiron Laura Marinelli Ore 12,00-13,30 Come muoversi nel web 2.0 Nuove forme e modelli di comunicazione Laura Marinelli Ore 14,30-16,00 Esercitazione Benchmark: esperienze internazionali nel settore, a confronto sulluso del web 2.0 Laura Marinelli Ore 16,15-17,30 Come muoversi nel web 2.0 Gli errori da evitare in web 2.0: casi e esperienze di aziende Laura Marinelli Ore 17,30-18,00 Conclusione Ricostruzione del percorso di apprendimento Conclusione Laura Marinelli Annamaria Devanna