Project 1
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This document provides a buyer persona overview for Carrie, a 17-year-old high school senior who is deciding which university to attend. She has applied to the University of Florida, Florida International University, and University of Central Florida and wants to major in writing. She works at Hollister and lives with her parents and brother. The document outlines her goals of deciding on a university and major by March, challenges in pleasing her parents and brother, and how the University of Florida can help by providing a campus tour and information about writing-related majors.
Project 1
- 1. University of Florida Buyer Persona Overview February, 2015
- 2. Carrie going to college Background High- senior Graduating in May 2015 & applied to 3 universities, UF, FIU, & UCF Like to write poems and stories Lives wit both parents and has a 20-year-old brother Works at Hollister Demographics Female 17-years old 60,000 annual income (including both her & her parents income) Lives in an urban city (Orlando) Identifiers Outgoing Mostly in a friendly mood Keeps a small journal on her almost all the time.
- 3. Carrie going to College Goals To finally decide which university she would like to attend for the upcoming 2015 fall semester by March Decide on a major dealing with writing Challenges Her parents doesnt want her to move far away All three school seem to have multiple majors related to one another Make everyone happy, including herself with the decision she makes Her brother attended FIU and would like for her to do the same How We Help Inform her about our wonderful College of Journalism & Communication Schedule campus tour Compare our location to the other universities
- 4. Carrie going to College Real Quotes Its so hard trying to please everyone and myself, its like we all want different things. I love writing, so I really want my major to deal with writing. Im not to sure exactly what I would like to major in. I would like to get away from Orlando because I've been here all my life but I dont to be to far away. Common Objections Im worried I wont please everyone with my decision I dont want to start school in the fall without a definite major or career path in mind
- 5. Carrie going to college Marketing Messaging Would describe the solution to Carrie by first emailing her to schedule a campus tour, then invite both her and her parents to tour the University of Florida. Elevator Pitch Explain to Carrie that she would have the opportunity to move out of the city of Orlando and move 2 hours from the city by attending UF versus 3- 4 hours in Miami by attending FIU. That way she would be also closer to her family. During the campus tour meet with advisors in the Journalism & Communications to discuss majors and career paths so Carrie can finalize her decisions.
- 6. Social Messaging Which social network best fits this persona? I believe the social network that best fits this persona is Facebook. Facebook is a social network in which you post with word and pictures and they are both acknowledged. This way you can post about event on campus and dealing with the university along with pictures so people can view the university and feel as if they are apart of the community.