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Project and portfolio 1.pptx
- 1. PERSONAL BRAND EXPLORATION Andrew Stevens Project & Portfolio I: Week 1 October 1, 2023
- 2. IDENTITY Picture of You Goes Here
- 3. PROFESSION Potential Job Titles: Market Research Analysts & Marketing Specialists Search Marketing Strategists Data Scientists BRAND ARCHETYPE - Being under the Magician Archetype I would find ways to innovate the daily processes as well as establish new ways to do things more efficiently. Marketing or Analyzing for Media and Communications Picture Relevant to Your Industry Goes Here
- 4. Recruiters TARGET AUDIENCE Roy Kim Outreach Plan: I will take an internship at a smaller event company to gain experience before reaching out to work at Live Nation I would use LinkedIn to message them If I do not receive a response to my initial message I would reach out again two weeks after the initial message PROFILE PICTURE Recruiter at Live Nation Entertainment Jenna Morfogen Outreach Plan: I would look at the jobs available and tailor my resume to whichever job I wanted to go for. I would use LinkedIn to message them. I would follow up with an email and attach my resume to the email PROFILE PICTURE Recruiter at Disney Cruiseline Kristin Ray Outreach Plan: I would look at the jobs available and match my resume to whichever job I wanted to go for. I would use LinkedIn to message them. I would follow up with an email and attach my resume to the email PROFILE PICTURE Recruiter at Royal Caribbean Group
- 5. GOALS Short Term: (Immediately After Graduation, 2025) Specific goal you want to achieve in short term. I want to get a marketing or data analyst role in the cruise industry. Mid Term: (2030) Specific goal you want to achieve in mid-term. I would like to be mid-level role. Long Term: (2040) Specific goal you want to achieve in long term. I would like to own my own company and manage my own marketing firm.
- 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Computer-Aided Design SOFT HARD Novice / Adept / Expert Microsoft Office Novice / Adept / Expert Merchandising Novice / Adept / Expert Industry Knowledge Novice / Adept / Expert Social Media Marketing SOFT HARD Novice / Adept / Expert Customer Outreach Novice / Adept / Expert Marketing Novice / Adept / Expert Data Analyzing Novice / Adept / Expert
- 7. I help will help entertainment companies do better marketing strategies by better analyzing their consumer base through a consumer-first focus. PROMISE
- 8. CREDENTIALS Work Experience: Merchandiser, Budweiser Jan 2020- September 2021 Tech II Rp Funding Center October 2021- Jan 2023 Education: Lakewood Ranch Highschool 2014-2017 Florida School of the Arts Design Certificate 2020 Title of Entertainment Business, B.S., Full Sail University (Exp. 2025) Volunteer work: Volunteered at Easterseals Southwest Fl for three summers working with handicapped kids ages 7-11 helping them on field trips. Picture Relevant to Your Industry Goes Here
- 9. COMPETITION Chad Bartlett Industry Experience: Content Creator & Digital Content Strategist Aug 2020-Pres Education: Full Sail University Bachelor of Science degree in Music Business Masters of Arts Degree in New Media Journalism Leadership Experience: Created and operates a 32 thousand subscriber YouTube channel. Skills and Proficiencies: Skill 1 Talent management Skill 2 Video Production Skill 3 Canva Andrew Stevens Overall Online Presence: 358 connections, Custom Banner, good headshot,detailed and full profile Grade: Average, 55 out of 100 HEADSHOT HEADSHOT Industry Experience: Rp Funding Center- Tech II Oct 2021-Jan 2023 Education: Florida School of the Arts Scenic and Lighting Design Certificate 2017-2020 Saint Johns River State College-Associates degree 2017-2020 Leadership Experience: Trained part-timers at Rp funding center Training part-time associates at Lovesac Skills and Proficiencies: Skill 1 Customer interactions Skill 2 Computer Aided Design Skill 3 Audio engineering Overall Online Presence: 9 connections, no customer banner, a headshot is old, not detailed profile Grade: Poor, 10 out of 100
- 10. COMPETITION Maria DiGregorio Industry Experience: Brand Marketing Coordinator at The Walt Disney Company Education: Bachelors of Arts in Communication- Fairfield University 2017-2021 Leadership Experience: Brand Marketing Coordinator Skills and Proficiencies: Skill 1 Project Management Skill 2 Brand Development Skill 3 Digital Marketing Andrew Stevens Overall Online Presence: 374 Connections, customized Banner, newer headshot, detailed profile Grade: Average,75 out of 100 HEADSHOT HEADSHOT Industry Experience: Rp Funding Center- Tech II Oct 2021-Jan 2023 Education: Florida School of the Arts Scenic and Lighting Design Certificate 2017-2020 Saint Johns River State College-Associates degree 2017-2020 Leadership Experience: Trained part-timers at Rp funding center Training part-time associates at Lovesac Skills and Proficiencies: Skill 1 Customer interactions Skill 2 Computer Aided Design Skill 3 Audio engineering Overall Online Presence: 9 connections, no customer banner, a headshot is old, not detailed profile Grade: Poor, 10 out of 100
- 11. BRAND POSITION For companies who need marketing services, I provide an innovative approach to analyzing and better-targeting markets because of my analytical skills as well as first-hand experience from the customers point of view. THE UNDERSTANDING
- 12. NETWORKING & MARKETING Industry Events & Organizations The American Marketing Associate Interactive Advertising Bureau Institute for Operations Research and the Management Sciences Digital Marketing Primary Content: I will publish more LinkedIn post that accentuate my brand whether it be side projects or personal goals I've met. Primary Tools: I will use LinkedIn and Facebook, where I will post twice a month to help build brand awareness. Website: I will update my site monthly and have a section that showcases everything I am working on. Picture of You Goes Here
- 13. PROFESSIONAL DEVELOPMENT Mentor I will be seeking a mentor who has worked in the entertainment industry in the marketing division for at least 10 years. I would hope they are in their 30s so there isnt too much of a generational gap. Formal Education Full Sail Entertainment Business Bachelors-2025 Google Analytic Certification-by 2026 Technical Skills Getting Microsoft certified , Jan 2024 LinkedIn Learning certifcation for social media Jun 2024 Google Data Analytic Certification- Jun 2024-Dec 2024 Soft Skills Customer outreach, Lovesac Dec 2023 Marketing, Lovesac 2024 Communication, Lovesac 2024
- 14. YOUR NAME You know most companies customer outreach is outdated and ignored? Well, what I do is innovate and ask different questions that customers are more willing to answer. In fact, I have created new customer outreach scripts for my current job that have seen increased customer response. Picture of You Goes Here
- 15. REFERENCES Barone, A. (n.d.). Marketing strategy: What it is, how it works, how to create one. Investopedia. https://www.investopedia.com/terms/m/marketing- strategy.asp Hard skills vs. soft skills: Whats the difference? Coursera. (n.d.). https://www.coursera.org/articles/hard-skills-vs-soft-skills OpenAsset. (2023, May 22). Technical skills every marketer needs. https://openasset.com/blog/technical-skills-every-marketer-needs/ 7 industry-recognized social media marketing certifications + how to get one. Coursera. (n.d.-a). https://www.coursera.org/articles/social-media- marketing-certification Google Data Analytics. Coursera. (n.d.-b). https://www.coursera.org/google- certificates/data-analytics- certificate?utm_source=google&utm_medium=institutions&utm_campai gn=sou--google__med--paidsearch__cam--ha-sem-sk-data-exa__geo-- US__ter-- data+analytic+certificate&gwg_ad_id=CjwKCAjwseSoBhBXEiwA9iZtxgo A7oN4qA54FYihow- v05ccbM7yVCyOEMsZv8CPSvmPa3K2QsTp6RoC- nMQAvD_BwE&_ga=2.46663471.94823150.1696214216- 30846254.1696214216&_gac=1.90451304.1696214216.CjwKCAjwseSo BhBXEiwA9iZtxgoA7oN4qA54FYihow- v05ccbM7yVCyOEMsZv8CPSvmPa3K2QsTp6RoC-nMQAvD_BwE LinkedIn learning: Online courses for creative, technology, business skills. LinkedIn Learning: Online Courses for Creative, Technology, Business Skills. (n.d.). https://learning.linkedin.com/cx/get-started?src=/slideshow/project-and-portfolio-1pptx/262611336/go- pa&trk=sem- ga_campid.664286762_asid.37446315521_crid.484112881648_kw.link edin+learning_d.c_tid.kwd- 47311766595_n.g_mt.e_geo.9012027&mcid=6841886150127296513&c id=&gclid=CjwKCAjwseSoBhBXEiwA9iZtxrREHrK1VG3_7mxZQ5ZUL1 bNKIURtI2h_QNz74P2tzT2- LIJh4YnJxoCuCQQAvD_BwE&gclsrc=aw.ds 10 best entry-level marketing jobs and where to find them: Marketer milk. RSS. (n.d.). https://www.marketermilk.com/blog/entry-level-marketing-jobs
Editor's Notes
- #4: Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonalds 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.