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Asghar Zaidi
Asghar Zaidi

Asghar Zaidi is working on a project for Marico to validate outlets and do a competitive analysis for Saffola products like muesli and oats in Mumbai-II region. The project aims to build Marico's food category brand and look for shelf space opportunities. Zaidi met with the Regional Sales Manager and was given a database of uncovered outlets purchased by Marico, and assigned Vijay Bahadur Singh as the project mentor. The performance will be measured based on 4 tasks - verifying the outlet database, convincing uncovered outlets to stock oats, finding new outlets, and training direct sales representatives. Zaidi has been working with 7 distributors in the Mumbai-II region and is attach

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Quarterly Report Description Name-Asghar Zaidi Roll N0.- 111 Class-PGB Project Company : Marico Project Guide- Mr.Vijay Bahadur Singh Guides Designation-Sales Promoter Mobile No. -09619195056 Guides Email-id vsingh@maricoworld.net Project Description: Part of Brand building for Saffola in Functional Food Our Job: Validate the outlets for Marico Food Category like Saffola Muesli, Oats and Masala Oats, Do a competitive analysis of the same in comparison to Quaker and Kellogg or any other brand present in the breakfast space. Look Out for Shelf Space and intimate the marketing department and Sales team about the opportunities.
Report Meeting with MR. Shiladitya, Regional Sales Manager at Andheri head-office, Marico India Ltd. He gave us a project on business development of products especially Oats in a food category. He gave us a database of uncovered outlets which company bought from A.C. Nelson for Rs25 lacks. Then he appointed Mr Vijay Bahadur Singh, Sales promoter as our project mentor. We Are given four tasks on the basis of which our performance will be measured. 1) To cross verify the A.C. Nelson Database of outlets with the Company database of outlets to find out the marico codes of outltets which are already covered by company. 2) To find out the outlets which are given in the A.C. Nelson list and convince the owner to make oats available in their shop. 3) To find out the outlets which are not given in the A.C. Nelson list and convince the owner to make oats available in their shop. 4) Direct sales representative Training. I have been working for Mumbai-II region, in which company has fourteen (14) distributors out of which I m working with seven (7) distributors. Name Areas Pooja distributor Kalyan Raj trade Link Shahad Shreeji Ambernath Link Corporation Ghatkhopar Evershine Khopar kharaine Shaha agency Karjat Bharat sales Thane
I am attaching the excel- sheets of outlets on which i have worked till now. Even I am attaching the ppt which I use for DSRs Education or Training. .

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Project detail

  • 1. Quarterly Report Description Name-Asghar Zaidi Roll N0.- 111 Class-PGB Project Company : Marico Project Guide- Mr.Vijay Bahadur Singh Guides Designation-Sales Promoter Mobile No. -09619195056 Guides Email-id vsingh@maricoworld.net Project Description: Part of Brand building for Saffola in Functional Food Our Job: Validate the outlets for Marico Food Category like Saffola Muesli, Oats and Masala Oats, Do a competitive analysis of the same in comparison to Quaker and Kellogg or any other brand present in the breakfast space. Look Out for Shelf Space and intimate the marketing department and Sales team about the opportunities.
  • 2. Report Meeting with MR. Shiladitya, Regional Sales Manager at Andheri head-office, Marico India Ltd. He gave us a project on business development of products especially Oats in a food category. He gave us a database of uncovered outlets which company bought from A.C. Nelson for Rs25 lacks. Then he appointed Mr Vijay Bahadur Singh, Sales promoter as our project mentor. We Are given four tasks on the basis of which our performance will be measured. 1) To cross verify the A.C. Nelson Database of outlets with the Company database of outlets to find out the marico codes of outltets which are already covered by company. 2) To find out the outlets which are given in the A.C. Nelson list and convince the owner to make oats available in their shop. 3) To find out the outlets which are not given in the A.C. Nelson list and convince the owner to make oats available in their shop. 4) Direct sales representative Training. I have been working for Mumbai-II region, in which company has fourteen (14) distributors out of which I m working with seven (7) distributors. Name Areas Pooja distributor Kalyan Raj trade Link Shahad Shreeji Ambernath Link Corporation Ghatkhopar Evershine Khopar kharaine Shaha agency Karjat Bharat sales Thane
  • 3. I am attaching the excel- sheets of outlets on which i have worked till now. Even I am attaching the ppt which I use for DSRs Education or Training. .