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2
• Fazal Khan
• Arooj Fatima
• Madiha Iftikhar
• Waqas Nadeem

1. Do the right thing all of the time.
2. Take responsibility for outcomes.
3. Be honest and responsive to customer concerns.
4. Treat customers with respect. Do not exaggerate
expected results.
5. Program design is base on science and fact and is
appropriate for the individual or groups.
4

Service Description:
Gym
Pool
Squash
Badminton
Table tennis
Kids Play Land
Cafeteria
Classes
Aerobics
Yoga
Cross Fit
Rip 60
Rapid Fit
5

8
Center for creative development
•Theatre
• Performance
• Art
•Dance
•Music
•strengthen
•creative muscles

10
I
I want to start work out,
what should I do ???

13
Full-body workout that combines elements
•Stamina
•Strength
•Flexibility
•Speed
•Coordination
•Agility
•Balance
•Accuracy

15
Rip 60 provide
Flexibility
Strength
Stability
Balance

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 Increase lean muscle mass
 Increase energy and endurance
 Improve balance
 Improve flexibility
 Improve performance
 Decrease body fat

19
What is Aerobic Exercise ???

Used internet ( http://lahore.local.pk/wiki/?id=demographics)
25
0
0.2
0.4
0.6
0.8
1
1.2
 Mid-2013 government estimates to put the
population at somewhere around 10 million
 Growth rate of Lahore is 1.46%
 It is considered to be one of 30
largest city of the world
 Most appropriate target is between 20 to 40
Years

26
 Focus young urban professionals between 20 to 40.
 Because mostly teenagers wants to look fit and active.
 Our focus is DHA because people living in DHA are mostly
businessmen and highly earning people.
 On the other hand youngsters and upper class housewife’s want to
have better looks

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o Smarts fitness has direct competitors like Structure Gym, body talk, core gym.
o We offer more facilities and new techniques and benefits of training.
o Smarts Fitness Center is focusing on the family.
oThere are several national chain gyms, but only 6am to 10pm (16 Hour)
o. Smarts Fitness will open its doors for 16 Hour
o Easy to reach

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 Smarts give each individual an opportunity
 Lose weight, gain muscle mass and regain the agility and balance.
 Our cleaning staff will clean immediately use machine using Detol and 0 liquid.
 Free internet, parking, locker; shower, towel, Helper facility
 We will also provide a freezing option on gym and pool packages minimum 10
days and maximum 5 month.

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 We decided smarts fitness club location will be Lahore DHA Phase 5
We will take building on Lease from DHA.
We will open 16 hours a day in two shift (6am to 2pm) (2pm to 10pm).
Our neighborhood is safe due to our building design.
If we have any café or sports shop near club we will make a contract with them.

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Ownership Choices:
 Start limited liability partnership with DHA
DHA will provide Land
60% 40% partnership in share

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Senior
Management
Manager
Operational
Staff
S.M.C
Administrative
Accounting
Staff
Fitness Manager
H.O.D
Trainer
Attendant

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Department/Positions Number Salary/month R.s Annual Salary Rs.
Manager 1 30,000 360000
Fitness Manager 1 25,000 300000
HOD 1 20000 240000
S.M.C 4 14,000 672000
Instructors (Male/Female) 6 14000 1080000
Gym Helpers 6 10,000 720000
Admin/Accountant 1 16,000 192,000
Cleaners 8 8500 816000
Security guard 4 12,000 576000
Total 32 1, 49,500 4956000

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Rs.200, 000/- membership fee and monthly 5000/
Family Six members
25% discount on gym + aerobics and gym + rapid fit
gym +rip 60 and gym + pool monthly packages
Offer a quarterly payment 5% Discount, Half yearly
10% discount , and yearly 15% discount

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Table 10-1: Capital Costs
Capital Investment
Unit
s Cost per unit Rs
Equipment 1500000
Air conditioners 8 35,000 280000
UPS 2 35,000 70,000
Furniture & fixtures 250000
Printer 1 3,000 3,000
Sound system 3 20,000 60,000
Water dispenser 8 8,000 64,000
Generator 1 925,000 925,000
Computer 6 10000 60000
Pre-operating costs 432000
Total Capital Costs 3644000
0
500000
1000000
1500000
2000000
2500000
3000000
3500000
4000000
1 3 5 7 9 11 13 15
AxisTitle
Axis Title
Chart Title
Series1
Series2
Series3
Series4
Series5

35
Table Financing Plan:
 Debt (Rs) 40% 14, 77,600
 Equity (Rs) 60% 22, 16,400
Total 36, 64,000
Financial Analysis:
Internal Rate of return (IRR) 45.75%
Net Present Value (NPV) Rs 18,145,000
Payback year 3.5 year

36
-1,000
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
Operating Expenses: Operating Profit Financial Charges Profit before
Taxation
Taxation Profit after Taxation
Series1
Series2
Series3
Series4

37
0
500000
1000000
1500000
2000000
2500000
3000000
Operating Expenses 1-Year

38
-2000
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
Balance Sheet: Balance Sheet
Balance Sheet: Balance Sheet Year -0
Balance Sheet: Balance Sheet Year-1

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