Project Management: Happy by Pharrell
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Pharrell Williams released a 24-hour music video for his song "Happy" featuring hundreds of people performing the song in various locations around Los Angeles over the course of a day. The ambitious marketing project was a collaboration between Pharrell's label, Universal Music, and production companies iamOTHER and Iconoclast. Over 400 people were cast to perform the song 14 times per hour at locations like downtown LA, Hollywood, LAX, Silver Lake, and Echo Park while being filmed guerrilla-style. An official 4-minute edit of the video was released on YouTube along with promotional websites to showcase the various remakes from the project.
Project Management: Happy by Pharrell
- 1. PHARRELL WILLIAMS THE WORLDS FIRST 24 HOUR MUSIC VIDEOHAPPY
- 3. #SINGULARITY THE UNIQUE24 HOUR FORMAT
- 4. #GOAL AND JUST AS ADDICTIVE CHEERING AS AN OPIATE A VIDEO AS OF THE STICKIEST SINGLES OF THE YEAR 束 損 A MARKETING MOVE FOR ONE
- 5. #TEAM WE ARE FROM L.A. CLEMENT DUROU PIERRE DUPAQUIER
- 6. 束They sent their proposal... It felt big. We had absolutely no idea how we were going to pull it off, but we instinctively felt it was too good an idea not to work損 -Mimi Valdes, the vice president of iamOTHER
- 7. Credits directing team ! creative director ! director of photography ! operator ! casting director WE ARE FROM L.A. ! YOANN LEMOINE / WOODKID ! ALEXIS ZABE ! JON BEATTIE ! MANDI GOSLING
- 8. Credits producers ! ! ! ! ! production company ! interactive clock by KATHLEEN HEFFERNAN, executive producer ! JETT STEIGER, producer ! CEDRIC TROADEC, line producer ! ICONCLAST ! SOLAL MICENMACHER
- 9. Measure the motivation of the people surrounding us...we were thousands! 束 損
- 10. A DIVERSE CAST OF CHARACTERS
- 11. Cameos by etc. Jimmy Kimmel Kelly Osbourne Magic Johnson Miranda Cosgrove Jamie Foxx Steve Carell
- 13. #STRATEGY HAVE FUN!THE MAIN DIRECTIVE WAS TO
- 14. 400 PEOPLE PERFORM THE SONG PHARRELL DOES THE SONG 24 TIMES 14 ADDITIONAL PERFORMANCES AN HOUR
- 15. IN LA DOWNTOWN HOLLYWOOD LAX SILVER LAKE ECHO PARK SHOT GUERILLA STYLE
- 16. #MARKETING PRESENTED AS AN INTERACTIVE CLOCK AN OFFICIAL 4-MINUTE EDIT RELEASED ON YOUTUBE 24HOURSOFHAPPY.COM WEAREHAPPYFROM.COM TO SHOWCASE THE REMAKES
- 17. #BUDGET SHARED BY UNLIMITED UNIVERSAL IAMOTHER AND ICONCLAST
- 19. 束The proposal was insanely ambitious, which is like manna to Pharrell損 ! 束There is an equation for success in every obstacle損
- 21. 束The planning and scheduling was painstaking and precise, yet the result is remarkably loose and spontaneous損
- 22. GANTT CHART SEPTEMBER OCTOBER NOVEMBER WEEK 1-2 WEEK 3-4 WEEK 1-2 WEEK 3-4 WEEK 1-2 WEEK 3-4 DEVELOPING THE CONCEPT STAFFING AUDITIONS, CASTINGS LOCATION SCOUTING ACQUIRING PERMITS FILMING EDITING THE FOOTAGE POST-PRODUCTION MASTERING
- 25. LEONTEV DIMA |dileontev@gmail.com| BELENOVA ANASTASIA |abelenova@gmail.com|