Project management-A new Business Plan
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- The document is a business plan for a proposed fresh lemon juice company called Fresh Lemon Juice Company Ltd. - The company will initially operate as a manufacturer and wholesaler of fresh lemon juice in two divisions of Bangladesh with plans to expand nationwide. - The business plan outlines objectives to improve customer satisfaction, become profitable in the first year, and create unique healthy products to differentiate from competitors. It provides details on marketing, organization, SWOT analysis, and financial projections.
Project management-A new Business Plan
- 1. A New Business Plan (Fresh Lemon Juice Company Ltd.) By: Group 8 (7th Batch) AIS Department Jagannath University
- 4. NATURE & SIZE OF BUSINESS Fresh lemon juice is a Partnership & Medium size business. Manufacturer + Wholesaler Initially we will cover the 2 division of the country but our prospect will be the whole of the country
- 6. Business Description Our business name is Fresh lemon Juice and our industry will be located in Asulia,Savar,Dhaka. Why Lemon Juice? Lemon juice is especially for the children and diabetic people because it is sugar free and diet Juice. People are very much conscious about their health mostly people like the fresh food rather than the soda, carbonated drinks. It will be also for the health conscious people.
- 7. We Think The Different Speciality: we produce juice for children and health conscious people because we reduce the fat level on 0.5% and add extra vitamins and add some sugar that are best for diabetic people. 100% pure juice Pure Sugar free Diet Target Customer: 60% Diabetic People Children Health Conscious Young People
- 8. COMPETITORS OUTLOOK the Leading Competitors Frutica Frooto Pran Acme Shezan Slice
- 9. OBJECTIVES Improving the customer satisfaction through the good quality of products Turn in profits from the first year of operations. The creation of unique, innovative and healthy products that will different from local juice. Become as the Best New Juice Company in the Bangladesh
- 11. MISSION: Establish lemon juice as the local leading source of healthy energy in the form of freshly juice with an uncompromising commitment to making difference through our values. VISSION: Explore all over the Bangladesh from fresh juice, providing for all their needs always with the assurance of outstanding quality.
- 17. MARKETING PLAN
- 18. MARKETING OBJECTIVES Maximum Profit Margin Quality Leadership Long Relationships with Customer Communication Objective
- 19. Product Life Cycle Our product life in introduction period of PLC Low sales High cost per customer Few competitors Objectives: To create awareness of product Offer a basic product Price at cost plus Awareness dealers and early adopters
- 20. PRICING As a new comer our pricing strategy is to introduce our products in the market at lower prices so as to create huge demand in the market and then compete with other competitors.
- 21. PLACE Lemon would be purchased from Sylhet and Chittagong. Retail and wholesale network of Bangladesh. Expanding its reach in the food service industry by securing placements in hospitals, airlines, railways, hotels and restaurants.
- 22. PROMOTION As we are in the introduction phase, our objective is to create brand awareness through informative advertising. Use of print media, sample distribution, TV commercial etc. Tie up with major Cinema halls to promote our products during intervals.
- 23. PRICING STRATEGY Fresh Lemon Juice selling its juices at price added cost and profit margin and also keep in mind the key competitors price Product Name Cost of Raw Material Producti on cost Marketing Cost Profit Price/Unit Retailer selling price Fresh Lemon Juice(250ml) 6.00 2.50 1.50 2.00 12 15 Fresh Lemon Juice(500ml) 10 4 3 5 22 25
- 26. The company's management philosophy will be based on Responsibility and Mutual respect Our management style reflects the participation of the owners a very strong organizational culture It believes on teamwork
- 27. Our Departments
- 28. Keys to success Factors: Employee training to insure the best juice preparation techniques. Marketing strategies aimed to build a solid base loyal customer. The product we serve are the highest quality. Our commitment to providing excellent quality juice at all time. The creation of a unique innovative, up scale atmosphere that will different. Maintain good relationship with reliable supplier.
- 30. SWOT Analysis Strength: Innovative Product Cost Advantage Pricing Weakness: Lack of Product Awarness Availability of Lemon Water Opportunities: Growing number of Customer Lower Technology Changing food habit
- 31. Threats: Increased Competition Down-Ward Pricing Pressure Large number of indirect Competition
- 32. FINANCIAL PLAN
- 33. Financial Plan (1) Pro Forma Income Statement *Tk. In thousand 2017 % 2018 % 2019 % Sales 1500 100 1650 100 1800 100 (-) Cost of Sales 640 40 825 50 900 50 Gross Margin 900 60 825 50 900 50 Operating Expenses: Payroll 340 25 330 20 360 20 Rent 38 2.5 50 3 54 3 Utilities 23 1.5 33 2 36 2 Sales & MKT Expenses 225 15 165 10 180 10 Payroll Taxes 45 3 33 2 36 2 Depreciation 150 10 165 10 180 10 Office Expenses 45 3 17 1 18 1 Total Operating Expenses 870 60 792 48 864 48 Operating Profit(Loss) 30 0 33 2 36 2 (-) Interest (15) 1 (17) 1 (18) 1 (-) Taxes 0 0 0 0 0 0 Net Profit (Loss) 15 0 16 1 18 1
- 34. (2) Pro Forma Balance Sheet (TK 000)2017 2018 2019 Assets: Current Assets: Cash at Bank 160 165 180 Inventory 32 50 50 Other Assets 50 63 60 Total Current Assets 242 278 290 Long Term Assets: Plant & Machinery 500 500 500 (-) Accumulated Depreciation (50) (50) (50) Land & Building 400 400 400 (-) Accumulated Depreciation (40) (40) (40) Total FA 810 810 810 Total Assets 1052 1088 1100 Liabilities & Owners Equity: Current Liabilities: Account Payable 32 50 60 Other Current Liabilities 20 22 22 Total Current Liabilities 52 72 82 Long Term Liabilities: Loan 200 200 200 Total Liabilities 252 272 282 Owners Equity: Capital 800 800 800 Net profit 0 16 18
- 35. (3) Pro Forma Cash Flow Statement (TK. 000) 2017 2018 2019 Cash Receipt: Sales 1500 1650 1800 Less: Disbursements: Cost of Sales 600 825 900 Payroll 375 330 360 Rent 38 50 54 Utilities 23 33 36 Sales & MKT Expenses 225 165 180 Payroll Taxes 45 33 36 Office Expenses 45 17 18 Plant & Machinery 500 - - Land & Building 400 - - Inventory 32 192 201 Total disbursements 2283 1645 1785 Cash Flow (783) 5 15 Beginning Balance 943 160 165 Ending Balance 160 165 180
- 36. (1)Break-Even Analysis (projected) TFC BEPA (a) = SP VC (per unit) TK.500000 = TK. 15-10 TK. 500000 = TK. 5 2017 = 100000 units 2018 = 70000 units 2019 = 0000 units
- 37. (5) Sources & Uses of Funds: (projected) (TK. 000) TK. Tk. Source of Funds: (projected) Capital 800 Bank Loan 200 Total funds Provided 1000 Application of funds: Purchase of Plant & Machinery 500 Purchase of Land & Building 300 Purchase of Inventory 150 (950) Net Increase in Working Capital 50