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TO DEVISE AND IMPLEMENT
STRATEGIES,
TO CREATE AWARENESS AND
SALES
FOR ABHAY TECHSOLUTION
Presented By: Gautam V Raval
INDEX
2
Sr. No. Contents Page No.
1 Industry Analysis 3-4
2 Competitor Analysis 5-6
3 Company Profile 7
4 Objective of Survey 8
5 Research Methodology 9-14
6 Analysis 15-24
7 Findings 25-26
8 Suggestions 27-28
9 Learnings 29-30
INDUSTRY
ANALYSIS
3
 Recruitment refers to the process of finding new employees for
an organization.
 HR departments often take on this role, but companies may
outsource these functions to a staffing firms, or recruiting agency
in order to locate and hire qualified candidates
 The global recruitment process outsourcing market is forecasted
to grow at a compound annual growth rate (CAGR) of 17.66%
from 2017 to 2021
 In The Recruitment Industry in India is growing at 21% per year
and is approximately worth Rs. 35,000 crores.
 Many countries and major corporates will be investing in India in
mere future which an article was also published in ET
INDUSTRY ANALYSIS
4
COMPETITOR
ANALYSIS
5
COMPETITOR ANALYSIS
 Over all into the similar space of the product there are 24 competitors
across the globe.
 But the Major competitor is IBM Kenexa Employee Assessments, who
is providing the similar features at a starting price of Rs; 20,540/-
 The collaboration of the organisation is with the huge and major
corporates in the market.
Add a Footer 6
COMPANY PROFILE
 Establishment on: 8th Auguest,2017
 It is dealing into IT/Software Industry
 Abhay Techsolution, also known as ATS; is a
synonym for Affordable technology Solutions.
 Its USP is to provide the software solutions for
complex business problems that too at a very
affordable price.
 Their Major focus is automating the HR Practices
with integration of Artificial Intelligence.
7
PRODUCTS ARE:
Products
NextJob
Meet
KPI
E3 HR
App
Payrolite
OBJECTIVE OF
STUDY
8
 To create the awareness for the product and a sales pipe line through
the pre sales activity.
 Created the unique way to conduct the survey
 How to hold the customers attention through product launch
 To study the trends in market for recruitment software industry
 To study the consumer behaviour
RESEARCH
METHODOLOGY
9
Convenience SAMPLING
 We targeted the sample population
who were involved in the
recruitment process, they may be
the HR executives, Decision Makers,
IT Professionals, owners etc.
DATA COLLECTION METHOD:
 The mode of collection of the data
was primary research, the research
that was performed was based on
the set of Questionnaires,
Interactive conversation and Idea of
creative video survey.
 The collection of the data helped to
identify the Prospect customers for
the product which also created the
healthy pipeline for the product
which may achieve the maximum
sales post the product launch
10
11
OPINIONS TO USE
THE PRODUCT
12
 While undergoing the survey they were also the opinions
of the people, who denied giving the survey and expressed
their views, Some of them are highlighted below:
 It is not useful even if candidate is willingly to be trained
and be part of organisation.
 Run time challenges are not handled so effectively.
 It is basically a key word matcher no verification is done.
 It wont add value in a country like India as its too diverse
in nature and incurs additional cost.
 We will not be able to connect the blue-collar employees.
 Data Base was questioned.
 Resume Parse was questioned why 70% only why not 80
to 85% accuracy is given.
 Data secrecy, as we were a start-up.
OPINIONS TO USE THE
PRODUCT
13
 At same time some of the executives managers have also said that
we need to work on the demo to purchase the product
 Sample size: Survey was conducted for 89 organizations out of 182,
and rest 96 had an opinion of theirs regarding AI into recruitment
which is noted further
OPINIONS TO USE THE
PRODUCT
14
ANALYSIS
15
16
 Summary Of Analysis:
 The product may perform in the market or no was a question. Understanding
present situation as still the product is the Pre-Launch phase and our core
responsibility was to create the awareness with a concept and the idea of AI
into recruitment, but most of the meets were demanded for the Demo of
the product as everyone wanted a solution to their problem.
 Based on the primary research and the present phase of the product to do
the future analysis the Z test states.
For Z Test (Hypothesis Statement):
 H0: The product may work, as the concept is new and may add value to the
organisation.
 H1: No, the product and new concept may not work and might not add
value.
 While performing the test certain parameters, like the USP of the product were
considered, HR involvement in Interview scheduling, challenges faced by the
recruiter, urgent hiring with quality candidate and majorly the cost that they
would incur.
 By doing the test, the results have appeared to accept the Alternative
Hypothesis and reject the Null Hypothesis.
17
 Interpretation to the results: As mentioned the overall sample size is 182 out of
86 have agreed and given the survey and are warm leads to the product post
launch but 96 have expressed their opinions, for not to use the product.
 Its a very thin line to make the appropriate decision, as most of them have asked,
is the DEMO of the product, Free Trials, to know whether it may really add value
or no.
 If 86 have agreed and post product launch if product dose well then it wont take
more efforts to convince the rest 96 to prove their opinions wrong.
 Rest 86 who have given the survey they facing the following challenges which the
portal NextJob Can be the solution.
HOW OFTEN DO YOU HIRE:
 As per the above data 37 to 26% are in the cycle
to recruitment very aggressively where its an
additional responsibility to the HR including all
the HR activities of the organization, whereas it
is the additional pressure and also incurs the
cost too.
 Where one can identify the requirement of the
organization and pitch accordingly as our main
aspect was pricing, where least that is 16%
category organization would also afford for the
product considering 8.33% of CTC paying to third
party.
18
37%
26%
15%
22%
Sum of Data
Daily Once a Month Once in a blue moon Once in six months
Daily
Once A Month
Once a blue Moon
Once in Six Months
HOW OFTEN DO YOU TRAVEL
FOR SOURCING A CANDIDATE
 Usually Travelling is the major concern in
recruitment process for Interviewing the
candidates, whereas the expected output is
least assured to overcome the risk and cost
incurred.
 Analysing figures NextJob as Portal can help
saving the time, cost and efforts of the HR and
candidates by using Online/Offline Video
Interview Feature.
 Usually Consultancies make candidates travel.
19
28
22
20
16
0.33
0.25
0.24
0.18
0
5
10
15
20
25
30
Sum of Percentage
Sum of Data
WHO SCHEDULES AND
COORDINATES INTERVIEW
FOR YOU:
 As per the data most of the companies are hiring
through the third-party recruitment agency and using
ATS to ease the process but these are the cost
parameters for the organization, due to increasing
challenges and run time requirements.
 To overcome this challenge and eliminate most of the
Human Intervention, where Rob the USP of the product
becomes a mediator and communicates most of the
needed information to the given situation and can be
used for multi-purpose including ATS
20
ATS
14%
Recruiter
26%
Self
21%
Third Party
39%
Sum of Data
ATS
Recruiter
Self
Third Party
CHOOSE THE CHALLENGES
THAT YOU FACE IN HIRING
TALENT:
 Note: Respondent could choose multiple number of
challenges
 Here to this particular question where Recruiters
have chosen multiple, challenges what they are
facing, most of the recruiters are facing the
challenge of Quality of CV and the Cost of hiring,
where NextJob is a portal where the recruiters can
easily overcome the challenge.
21
55
69
54
72
28
42
69
78
52
56
0 20 40 60 80 100
Candidate expectation matching
Candidate turn-up ratio
Coordination hassles?
Cost of Hiring
Employer Brand positioning
Managing Job responses/ Application
tracking
No Show?
Quality of CVs
Quality of recruiters
Response Time/ TAT
Total
Total
MORE AMOUNTS OF TIME
& COST IS SPENT ON
DEVELOPING ANALYTICS
AND GENERATING REPORTS
NOWADAYS:
 Usually interpreting the work done for an audit or any
reviews is a very difficult task, as we need to refer the
backdated work and invest lots of time and efforts
continuing with day to day activity, after analysing
there is still a question of authenticity which hinders
the mind. To avoid such complexation NextJob as a
portal gives day to day updates on the very first page of
login named as dashboard. This also saves cost of using
any other tools to do analysis
22
22
15
12
34
3
0
5
10
15
20
25
30
35
40
Agree Disagree Neutral Strongly
Agree
Strongly
disagree
Total
Total
IS URGENT HIRINGS WITH
QUALITY CANDIDATE:
 One of the major challenges is urgent hirings of
Quality candidate and the cost that is incurred in
hiring, usually urgent hirings are fulfilled by 3rd
party agencies where there is least assurance of
candidate with good knowledge and his ability to
perform too. To overcome this challenge NextJob is
portal where lots of JD matched profiles can be
looked upon in an annual subscription of it at a
fingertip 24*7
23
10
32
9
12
23
0
5
10
15
20
25
30
35
Agree Disagree Neutral Strongly
Agree
Strongly
disagree
Total
Total
WHAT IS THE AVERAGE
COST THAT YOU SPEND ON
HIRING A CANDIDATE:
 Nowadays cost cutting is the major responsibility of
every working Individual, hiring at minimum cost is
what every recruiter looks for. Either it is 3rd party
agencies, portals, or any data base it for a limited
period of time or any tools for that matter are
costlier, But Nextjob as portal has unlimited usage
in a years subscription. Here we can win from rest
of our competitors as our prices too affordable.
24
28
42
18
0
5
10
15
20
25
30
35
40
45
15000-20000 25000+ 8000-12000
Total
Total
FINDINGS
25
FINDINGS
 The price of the product is inexpensive compared to the rest 24
competitors.
 The features which are provided by the competitors are comparatively
less that in the portal of next job.
 All features are provided on the payment of P.A, the case with the
competitors is not so.
 The customers are interested to buy the product, as most of the
decision makers and HO are located in Mumbai.
 The concept of AI will be booming in mere future.
Add a Footer 26
SUGGESTIONS
27
 They have to have a proper organizational structure
 Should notify the updates, changes formally through the medium
if E-Mails
 Weekly Review meeting needs to be conducted, to know the
product development Stage.
 Should more focus on the Technical errors and try to fix the
solutions with the permeant solutions
 To capture more no. of customers and keep the after sales
service up to the mark they have increase the bandwidth size of
their products server
 Have to create more visibility of their product and organization
through the medium of social media and other platforms.
SUGGESTIONS
28
LEARNINGS
29
 How to manage and plan the meetings, timings and
targets to complete it in a single day
 Understood the techniques of Data Mining
 Building real time Strategies
 Understood the Practical implication of the SPANCO
Model
 Convincing technique at various levels
LEARNINGS
30
THANK YOU
Add a Footer 31

More Related Content

Project on Artificial Intelligence in to Recruitment Proces

  • 1. TO DEVISE AND IMPLEMENT STRATEGIES, TO CREATE AWARENESS AND SALES FOR ABHAY TECHSOLUTION Presented By: Gautam V Raval
  • 2. INDEX 2 Sr. No. Contents Page No. 1 Industry Analysis 3-4 2 Competitor Analysis 5-6 3 Company Profile 7 4 Objective of Survey 8 5 Research Methodology 9-14 6 Analysis 15-24 7 Findings 25-26 8 Suggestions 27-28 9 Learnings 29-30
  • 4. Recruitment refers to the process of finding new employees for an organization. HR departments often take on this role, but companies may outsource these functions to a staffing firms, or recruiting agency in order to locate and hire qualified candidates The global recruitment process outsourcing market is forecasted to grow at a compound annual growth rate (CAGR) of 17.66% from 2017 to 2021 In The Recruitment Industry in India is growing at 21% per year and is approximately worth Rs. 35,000 crores. Many countries and major corporates will be investing in India in mere future which an article was also published in ET INDUSTRY ANALYSIS 4
  • 6. COMPETITOR ANALYSIS Over all into the similar space of the product there are 24 competitors across the globe. But the Major competitor is IBM Kenexa Employee Assessments, who is providing the similar features at a starting price of Rs; 20,540/- The collaboration of the organisation is with the huge and major corporates in the market. Add a Footer 6
  • 7. COMPANY PROFILE Establishment on: 8th Auguest,2017 It is dealing into IT/Software Industry Abhay Techsolution, also known as ATS; is a synonym for Affordable technology Solutions. Its USP is to provide the software solutions for complex business problems that too at a very affordable price. Their Major focus is automating the HR Practices with integration of Artificial Intelligence. 7 PRODUCTS ARE: Products NextJob Meet KPI E3 HR App Payrolite
  • 8. OBJECTIVE OF STUDY 8 To create the awareness for the product and a sales pipe line through the pre sales activity. Created the unique way to conduct the survey How to hold the customers attention through product launch To study the trends in market for recruitment software industry To study the consumer behaviour
  • 10. Convenience SAMPLING We targeted the sample population who were involved in the recruitment process, they may be the HR executives, Decision Makers, IT Professionals, owners etc. DATA COLLECTION METHOD: The mode of collection of the data was primary research, the research that was performed was based on the set of Questionnaires, Interactive conversation and Idea of creative video survey. The collection of the data helped to identify the Prospect customers for the product which also created the healthy pipeline for the product which may achieve the maximum sales post the product launch 10
  • 11. 11
  • 12. OPINIONS TO USE THE PRODUCT 12
  • 13. While undergoing the survey they were also the opinions of the people, who denied giving the survey and expressed their views, Some of them are highlighted below: It is not useful even if candidate is willingly to be trained and be part of organisation. Run time challenges are not handled so effectively. It is basically a key word matcher no verification is done. It wont add value in a country like India as its too diverse in nature and incurs additional cost. We will not be able to connect the blue-collar employees. Data Base was questioned. Resume Parse was questioned why 70% only why not 80 to 85% accuracy is given. Data secrecy, as we were a start-up. OPINIONS TO USE THE PRODUCT 13
  • 14. At same time some of the executives managers have also said that we need to work on the demo to purchase the product Sample size: Survey was conducted for 89 organizations out of 182, and rest 96 had an opinion of theirs regarding AI into recruitment which is noted further OPINIONS TO USE THE PRODUCT 14
  • 16. 16 Summary Of Analysis: The product may perform in the market or no was a question. Understanding present situation as still the product is the Pre-Launch phase and our core responsibility was to create the awareness with a concept and the idea of AI into recruitment, but most of the meets were demanded for the Demo of the product as everyone wanted a solution to their problem. Based on the primary research and the present phase of the product to do the future analysis the Z test states. For Z Test (Hypothesis Statement): H0: The product may work, as the concept is new and may add value to the organisation. H1: No, the product and new concept may not work and might not add value. While performing the test certain parameters, like the USP of the product were considered, HR involvement in Interview scheduling, challenges faced by the recruiter, urgent hiring with quality candidate and majorly the cost that they would incur. By doing the test, the results have appeared to accept the Alternative Hypothesis and reject the Null Hypothesis.
  • 17. 17 Interpretation to the results: As mentioned the overall sample size is 182 out of 86 have agreed and given the survey and are warm leads to the product post launch but 96 have expressed their opinions, for not to use the product. Its a very thin line to make the appropriate decision, as most of them have asked, is the DEMO of the product, Free Trials, to know whether it may really add value or no. If 86 have agreed and post product launch if product dose well then it wont take more efforts to convince the rest 96 to prove their opinions wrong. Rest 86 who have given the survey they facing the following challenges which the portal NextJob Can be the solution.
  • 18. HOW OFTEN DO YOU HIRE: As per the above data 37 to 26% are in the cycle to recruitment very aggressively where its an additional responsibility to the HR including all the HR activities of the organization, whereas it is the additional pressure and also incurs the cost too. Where one can identify the requirement of the organization and pitch accordingly as our main aspect was pricing, where least that is 16% category organization would also afford for the product considering 8.33% of CTC paying to third party. 18 37% 26% 15% 22% Sum of Data Daily Once a Month Once in a blue moon Once in six months Daily Once A Month Once a blue Moon Once in Six Months
  • 19. HOW OFTEN DO YOU TRAVEL FOR SOURCING A CANDIDATE Usually Travelling is the major concern in recruitment process for Interviewing the candidates, whereas the expected output is least assured to overcome the risk and cost incurred. Analysing figures NextJob as Portal can help saving the time, cost and efforts of the HR and candidates by using Online/Offline Video Interview Feature. Usually Consultancies make candidates travel. 19 28 22 20 16 0.33 0.25 0.24 0.18 0 5 10 15 20 25 30 Sum of Percentage Sum of Data
  • 20. WHO SCHEDULES AND COORDINATES INTERVIEW FOR YOU: As per the data most of the companies are hiring through the third-party recruitment agency and using ATS to ease the process but these are the cost parameters for the organization, due to increasing challenges and run time requirements. To overcome this challenge and eliminate most of the Human Intervention, where Rob the USP of the product becomes a mediator and communicates most of the needed information to the given situation and can be used for multi-purpose including ATS 20 ATS 14% Recruiter 26% Self 21% Third Party 39% Sum of Data ATS Recruiter Self Third Party
  • 21. CHOOSE THE CHALLENGES THAT YOU FACE IN HIRING TALENT: Note: Respondent could choose multiple number of challenges Here to this particular question where Recruiters have chosen multiple, challenges what they are facing, most of the recruiters are facing the challenge of Quality of CV and the Cost of hiring, where NextJob is a portal where the recruiters can easily overcome the challenge. 21 55 69 54 72 28 42 69 78 52 56 0 20 40 60 80 100 Candidate expectation matching Candidate turn-up ratio Coordination hassles? Cost of Hiring Employer Brand positioning Managing Job responses/ Application tracking No Show? Quality of CVs Quality of recruiters Response Time/ TAT Total Total
  • 22. MORE AMOUNTS OF TIME & COST IS SPENT ON DEVELOPING ANALYTICS AND GENERATING REPORTS NOWADAYS: Usually interpreting the work done for an audit or any reviews is a very difficult task, as we need to refer the backdated work and invest lots of time and efforts continuing with day to day activity, after analysing there is still a question of authenticity which hinders the mind. To avoid such complexation NextJob as a portal gives day to day updates on the very first page of login named as dashboard. This also saves cost of using any other tools to do analysis 22 22 15 12 34 3 0 5 10 15 20 25 30 35 40 Agree Disagree Neutral Strongly Agree Strongly disagree Total Total
  • 23. IS URGENT HIRINGS WITH QUALITY CANDIDATE: One of the major challenges is urgent hirings of Quality candidate and the cost that is incurred in hiring, usually urgent hirings are fulfilled by 3rd party agencies where there is least assurance of candidate with good knowledge and his ability to perform too. To overcome this challenge NextJob is portal where lots of JD matched profiles can be looked upon in an annual subscription of it at a fingertip 24*7 23 10 32 9 12 23 0 5 10 15 20 25 30 35 Agree Disagree Neutral Strongly Agree Strongly disagree Total Total
  • 24. WHAT IS THE AVERAGE COST THAT YOU SPEND ON HIRING A CANDIDATE: Nowadays cost cutting is the major responsibility of every working Individual, hiring at minimum cost is what every recruiter looks for. Either it is 3rd party agencies, portals, or any data base it for a limited period of time or any tools for that matter are costlier, But Nextjob as portal has unlimited usage in a years subscription. Here we can win from rest of our competitors as our prices too affordable. 24 28 42 18 0 5 10 15 20 25 30 35 40 45 15000-20000 25000+ 8000-12000 Total Total
  • 26. FINDINGS The price of the product is inexpensive compared to the rest 24 competitors. The features which are provided by the competitors are comparatively less that in the portal of next job. All features are provided on the payment of P.A, the case with the competitors is not so. The customers are interested to buy the product, as most of the decision makers and HO are located in Mumbai. The concept of AI will be booming in mere future. Add a Footer 26
  • 28. They have to have a proper organizational structure Should notify the updates, changes formally through the medium if E-Mails Weekly Review meeting needs to be conducted, to know the product development Stage. Should more focus on the Technical errors and try to fix the solutions with the permeant solutions To capture more no. of customers and keep the after sales service up to the mark they have increase the bandwidth size of their products server Have to create more visibility of their product and organization through the medium of social media and other platforms. SUGGESTIONS 28
  • 30. How to manage and plan the meetings, timings and targets to complete it in a single day Understood the techniques of Data Mining Building real time Strategies Understood the Practical implication of the SPANCO Model Convincing technique at various levels LEARNINGS 30
  • 31. THANK YOU Add a Footer 31