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Project report

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Kamna Pathak
Kamna Pathak

The document is a project report on electronic gadgets and white goods. It includes an acknowledgement section thanking those who assisted with the project, especially the project guide. It also thanks group members and dealers/customers who provided inputs. The executive summary states that the study was done to understand India's organized electronics industry and consumer preferences and satisfaction with the telecom sector. It notes that telecom is one of India's fastest growing sectors and contributes significantly to GDP. The research involved a questionnaire to gather information on product mix, promotion mix, and retailer strategies. The future of retailing in India is seen as favorable due to foreign investment and infrastructure development.

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PROJECT REPORT ON ELECTRONIC GADGETS AND WHITE GOODS SUBMITTED TO: SUBMITTED BY: MR. PUSHPINDERJIT SHARMA Vartika goel ASST. PROF. Abhishek sindhwal Gaurav gupta Sheeba shafi ACKNOWLEDGEMENT
An individual alone cannot do project of this scale. We take this opportunity to express my acknowledgement and deep sense of gratitude to the individuals for rendering valuable assistance and gratitude to us. Their inputs have played a vital role in success of this project. We express our sincere thanks to our project guide Mr. Pushpinderjit Sharma, Lecturer for his generous support, constant direction and mentoring at all stages of project. We would also like to thank our group members who contribute in making the project. We take this opportunity to thank all dealers, customers who spared their precious time to provide us with valuable inputs for project without which it would have not been possible. We firmly believe that there is always a scope of improvement. We welcome any suggestions for further enriching the quality of this report. Thanx Vartika goel Abhishek sindhwal Gaurav gupta Sheeba safi EXECUTIVE SUMMARY
This study is done to know about the organized ELECTRONICS industry in India. In this research our main focus is to know about consumer preference and their satisfaction level towards the TELECOM SECTOR Telecom sector is fastest growing in India in todays scenario. It also gives employment to India and also contributes a lot to GDP of India. This research is carried out with the help of questionnaire which provides a lot of information. The main focus is on product mix and promotion mix that is used by the retailers. While Indian consumers are becoming more discerning, India is increasingly becoming the destination for almost all world renowned brands. The future for retailing in India lies in favorable foreign direct investment regulations and strong infrastructural support. CONTENTS

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Project report

  • 1. PROJECT REPORT ON ELECTRONIC GADGETS AND WHITE GOODS SUBMITTED TO: SUBMITTED BY: MR. PUSHPINDERJIT SHARMA Vartika goel ASST. PROF. Abhishek sindhwal Gaurav gupta Sheeba shafi ACKNOWLEDGEMENT
  • 2. An individual alone cannot do project of this scale. We take this opportunity to express my acknowledgement and deep sense of gratitude to the individuals for rendering valuable assistance and gratitude to us. Their inputs have played a vital role in success of this project. We express our sincere thanks to our project guide Mr. Pushpinderjit Sharma, Lecturer for his generous support, constant direction and mentoring at all stages of project. We would also like to thank our group members who contribute in making the project. We take this opportunity to thank all dealers, customers who spared their precious time to provide us with valuable inputs for project without which it would have not been possible. We firmly believe that there is always a scope of improvement. We welcome any suggestions for further enriching the quality of this report. Thanx Vartika goel Abhishek sindhwal Gaurav gupta Sheeba safi EXECUTIVE SUMMARY
  • 3. This study is done to know about the organized ELECTRONICS industry in India. In this research our main focus is to know about consumer preference and their satisfaction level towards the TELECOM SECTOR Telecom sector is fastest growing in India in todays scenario. It also gives employment to India and also contributes a lot to GDP of India. This research is carried out with the help of questionnaire which provides a lot of information. The main focus is on product mix and promotion mix that is used by the retailers. While Indian consumers are becoming more discerning, India is increasingly becoming the destination for almost all world renowned brands. The future for retailing in India lies in favorable foreign direct investment regulations and strong infrastructural support. CONTENTS