project report on peacock indu.
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This document provides information about Peacock Industries Ltd., including its address in Udaipur, Rajasthan, year of establishment (1992), directors, production process using injection molding machines, products manufactured (plastic chairs, tables, trolleys, sun loungers), marketing through online and distributors, distribution channel, and conclusions about its production technology and suggestions to increase exports.
project report on peacock indu.
- 1. NAME : ANAND.N.PATEL CLASS : MBA 2ND SEM COLLAGE : R.H.P.I.M ENRO. NO : 148040592010
- 3. INTRODUCTION ï‚¢ Name of the company:- Peacock industries ltd. ï‚¢ Address :- Kodiyat Road, Sisarma , Udaipur, Rajasthan 313031 ï‚¢ Year of establishment:- 1992 ï‚¢ E-mail :- info@italicafurniture.com
- 4. ï‚¢ Web site :- www.italicafurniture.com ï‚¢ Brand name :- Italica ï‚¢ Directors :- Daud ali M.D Narendar bhanavat exclusive director Maganlal sharma director Mukesh kumar kothari director Mrs. Namrata babel director
- 5. PRODUCTION ï‚¢ They use inject molding machine for manufacturing.
- 6. ï‚¢ This technology does not release any pollution in air , water and land. ï‚¢ They use half automatic machine and also use fully automatic machine. ï‚¢ Power cost for 1 unit is approx 10-12 rs. in half automatic machine and 6-8 in fully automatic machine. ï‚¢ Capacity of machine is 1kg-5kg/ unit.
- 7. ï‚¢ One machine need one worker. ï‚¢ They buy raw material from reliance ï‚¢ They check every unit of final good by human eye and recycle every defected unit. ï‚¢ Cycle time of the 1 unit is only one minute. ï‚¢ They do finishing by hand.
- 9. ï‚¢ Table
- 10. ï‚¢ Trolley
- 11. ï‚¢ sun lounger
- 12. MARKETING  two type of marketing online marketing marketing by distributers  They have around 2000 distributer all over India.  Company’s 60% to 70% selling is only in Rajasthan.  Turnover :- 80 crores.  Competitors :- nill kamal cello
- 14. CONCLUSION ï‚¢ Production technology is very good. ï‚¢ Human resource planning is perfect. ï‚¢ All machinery are updated.
- 15. SUGGESTIONS ï‚¢ Company can increase its selling by some little change in marketing strategy. ï‚¢ Company's export ratio is very low so it can achieve global market by focus on export.