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§±§â§à§Ö§Ü§ä "§±§à§Ú§ã§Ü §á§à§ä§Ö§ß§è§Ú§Ñ§Ý§î§ß§í§ç §á§Ñ§â§ä§ß§Ö§â§à§Ó §Ó §¤§Ö§â§Þ§Ñ§ß§Ú§Ú", 2015

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Agency of Industrial Marketing
Agency of Industrial Marketing

§±§à§Ú§ã§Ü §á§à§ä§Ö§ß§è§Ú§Ñ§Ý§î§ß§í§ç §á§Ñ§â§ä§ß§Ö§â§à§Ó §Ó §¤§Ö§â§Þ§Ñ§ß§Ú§Ú §Õ§Ý§ñ §Ü§à§Þ§á§Ñ§ß§Ú§Ú - §á§â§à§Ú§Ù§Ó§à§Õ§Ú§ä§Ö§Ý§ñ §Þ§Ö§Ò§Ö§Ý§Ú. https://aimarketing.info/uk/

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2 1. §¸§Ö§Ý§î §Ú §Þ§Ö§ä§à§Õ§à§Ý§à§Ô§Ú§ñ.¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­..¡­¡­¡­¡­.¡­.3 2. §²§Ö§Ù§å§Ý§î§ä§Ñ§ä§Ú§Ó§ß§à§ã§ä§î §á§â§à§Ö§Ü§ä§Ñ¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­...¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­.........4 3. §±§â§Ú§é§Ú§ß§í §à§ä§Ü§Ñ§Ù§Ñ §à§ä §ã§à§ä§â§å§Õ§ß§Ú§é§Ö§ã§ä§Ó§Ñ¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­.¡­¡­¡­¡­.¡­.5 4. §¥§Ú§Ñ§Ô§ß§à§ã§ä§Ú§Ü§Ñ §Ü§à§Þ§á§Ñ§ß§Ú§Û¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­.¡­¡­¡­.6 5. §±§à§ä§Ö§ß§è§Ú§Ñ§Ý§î§ß§í§Ö §Ò§Ú§Ù§ß§Ö§ã-§á§Ñ§â§ä§ß§Ö§â§í¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­.¡­¡­7 5.1. LEAD HOT¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­.¡­¡­...8 5.2. §°§ä§Ý§à§Ø§Ö§ß§ß§í§Û §ã§á§â§à§ã¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­.¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­...9 6. §¢§Ñ§â§î§Ö§â§í §Õ§Ý§ñ §ß§Ñ§é§Ñ§Ý§Ñ §ã§à§ä§â§å§Õ§ß§Ú§é§Ö§ã§ä§Ó§Ñ¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­.¡­.¡­¡­¡­¡­¡­¡­.¡­10 7. §£§í§Ó§à§Õ§í §Ú §â§Ö§Ü§à§Þ§Ö§ß§Õ§Ñ§è§Ú§Ú ¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­.¡­..¡­.¡­¡­..¡­¡­¡­¡­..¡­¡­11 8. §¬§à§ß§ä§Ñ§Ü§ä§í¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­.¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­12
3 ? §®§Ö§ä§à§Õ §Ó§í§á§à§Ý§ß§Ö§ß§Ú§ñ §á§â§à§Ö§Ü§ä§Ñ - CATI, §ä§Ö§Ý§Ö§æ§à§ß§ß§í§Û §à§á§â§à§ã §â§Ö§ã§å§â§ã§Ñ§Þ§Ú §ã§à§Ò§ã§ä§Ó§Ö§ß§ß§à§Ô§à §Ü§à§ß§ä§Ñ§Ü§ä-§è§Ö§ß§ä§â§Ñ LoyaltyFactory ? §±§Ö§â§Ú§à§Õ §á§â§à§Ó§Ö§Õ§Ö§ß§Ú§ñ ¨C 17.07.2015 - 19.10.2015 ? §£ §â§Ñ§Þ§Ü§Ñ§ç §á§â§à§Ö§Ü§ä§Ñ §Ò§í§Ý§à §à§á§â§à§ê§Ö§ß§à 150 §â§Ö§ã§á§à§ß§Õ§Ö§ß§ä§à§Ó. ? §¤§Ö§à§Ô§â§Ñ§æ§Ú§ñ §á§â§à§Ö§Ü§ä§Ñ: §¤§Ö§â§Þ§Ñ§ß§Ú§ñ. §¸§Ö§Ý§î ¨C §ß§Ñ§Û§ä§Ú §ä§à§â§Ô§à§Ó§í§ç §á§Ñ§â§ä§ß§Ö§â§à§Ó §Õ§Ý§ñ §ã§à§ä§â§å§Õ§ß§Ú§é§Ö§ã§ä§Ó§Ñ §Ó §â§Ñ§Þ§Ü§Ñ§ç §á§à§ã§ä§Ñ§Ó§à§Ü §Þ§Ö§Ò§Ö§Ý§Ú §ß§Ñ §â§í§ß§à§Ü §¤§Ö§â§Þ§Ñ§ß§Ú§Ú. §´§â§Ö§Ò§à§Ó§Ñ§ß§Ú§ñ §Ü §á§à§ä§Ö§ß§è§Ú§Ñ§Ý§î§ß§í§Þ §á§Ñ§â§ä§ß§Ö§â§Ñ§Þ: ? §£§à§Ù§Þ§à§Ø§ß§à§ã§ä§î §ã§Ñ§Þ§à§ã§ä§à§ñ§ä§Ö§Ý§î§ß§à §Ù§Ñ§Ü§å§á§Ñ§ä§î §Þ§Ö§Ò§Ö§Ý§î (§ß§Ö §â§Ñ§Ò§à§ä§Ñ§ð§ä §Ú§Ý§Ú §é§Ñ§ã§ä§Ú§é§ß§à §â§Ñ§Ò§à§ä§Ñ§ð§ä §é§Ö§â§Ö§Ù §ä§à§â§Ô§à§Ó§à-§Ù§Ñ§Ü§å§á§à§é§ß§å§ð §Ñ§ã§ã§à§è§Ú§Ñ§è§Ú§ð). ? §¯§Ñ§Ý§Ú§é§Ú§Ö §Þ§Ö§Ò§Ö§Ý§Ú §Ó §Ñ§ã§ã§à§â§ä§Ú§Þ§Ö§ß§ä§Ö.
4 N= 8 LEAD 1% (N=2) §°§ä§Ý§à§Ø§Ö§ß§ß§í§Û §ã§á§â§à§ã 13% (N=17) §±§Ñ§ã§ã§Ú§Ó§ß§í§Û §Ú§ß§ä§Ö§â§Ö§ã 9,% (N=12) §¯§Ö §Ù§Ñ§Ú§ß§ä§Ö§â§Ö§ã§à§Ó§Ñ§ß§í §Ó §ã§à§ä§â§å§Õ§ß§Ú§é§Ö§ã§ä§Ó§Ö 77% (N=119) 0 N = 150 §Ü§à§Þ§á§Ñ§ß§Ú§Û
5 §¯§Ö §á§Ý§Ñ§ß§Ú§â§å§ð§ä §Þ§Ö§ß§ñ§ä§î §á§à§ã§ä§Ñ§Ó§ë§Ú§Ü§à§Ó 14% §²§Ñ§Ò§à§ä§Ñ§ð§ä §ä§à§Ý§î§Ü§à §ã §ß§Ö§Þ§Ö§è§Ü§Ú§Þ§Ú §á§â§à§Ú§Ù§Ó§à§Õ§Ú§ä§Ö§Ý§ñ§Þ§Ú 11% §±§Ý§à§ç§à §á§â§à§Õ§Ñ§Ö§ä§ã§ñ §ï§ä§à§ä §ã§Ö§Ô§Þ§Ö§ß§ä §Þ§Ö§Ò§Ö§Ý§Ú 18%§¡§Ü§è§Ö§ß§ä §ß§Ñ §Õ§â§å§Ô§å§ð §ã§á§Ö§è§Ú§Ñ§Ý§Ú§Ù§Ñ§è§Ú§ð 28% §¯§Ö §ß§Ñ§ê §è§Ö§ß§à§Ó§à§Û §ã§Ö§Ô§Þ§Ö§ß§ä 2% §¯§Ö §ß§Ñ§ê §æ§à§â§Þ§Ñ§ä : §ä§à§â§Ô§å§Ö§Þ §Þ§Ö§Ò§Ö§Ý§î§ð §Ú§Ù §ß§Ñ§ä§å§â§Ñ§Ý§î§ß§à§Ô§à §Õ§Ö§â§Ö§Ó§Ñ 3% §¯§Ö §Ù§Ñ§Ú§ß§ä§Ö§â§Ö§ã§à§Ó§Ñ§ß§í §Ó §ã§à§ä§â§å§Õ§ß§Ú§é§Ö§ã§ä§Ó§Ö (§Ò§Ö§Ù §å§ä§à§é§ß§Ö§ß§Ú§ñ §á§â§Ú§é§Ú§ß§í) 24% N = 119 §Ü§à§Þ§á§Ñ§ß§Ú§Û
6 N= 87 §²§Ñ§ã§á§â§Ö§Õ§Ö§Ý§Ö§ß§Ú§Ö §Ó§â§Ö§Þ§Ö§ß§Ú, §ß§Ö§à§Ò§ç§à§Õ§Ú§Þ§à§Ô§à §ß§Ñ §Õ§Ú§Ñ§Ô§ß§à§ã§ä§Ú§Ü§å §à§Õ§ß§à§Û §Ü§à§Þ§á§Ñ§ß§Ú§Ú §£§â§Ö§Þ§ñ, §á§â§à§Ó§Ö§Õ§Ö§ß§ß§à§Ö §Ó §â§Ñ§Ù§Ô§à§Ó§à§â§Ö §ã §Ü§à§ß§ä§Ñ§Ü§ä§ß§í§Þ §Ý§Ú§è§à§Þ, §Þ§Ú§ß 12,1 §£§â§Ö§Þ§ñ, §Ú§ã§á§à§Ý§î§Ù§à§Ó§Ñ§ß§ß§à§Ö §ß§Ñ §Õ§â§å§Ô§å§ð §â§Ñ§Ò§à§ä§å §á§à §Õ§Ú§Ñ§Ô§ß§à§ã§ä§Ú§Ü§Ö, §Þ§Ú§ß 63,2 §¬§à§Ý§Ú§é§Ö§ã§ä§Ó§à §Ü§à§ß§ä§Ñ§Ü§ä§à§Ó §ã §à§Õ§ß§à§Û §Ü§à§Þ§á§Ñ§ß§Ú§Ö§Û, §ã§â§Ö§Õ§ß. 5,1 §¯§Ñ §Õ§Ú§Ñ§Ô§ß§à§ã§ä§Ú§Ü§å §à§Õ§ß§à§Û §Ü§à§Þ§á§Ñ§ß§Ú§Ú §Ú§ã§á§à§Ý§î§Ù§à§Ó§Ñ§Ý§à§ã§î §Ó §ã§â§Ö§Õ§ß§Ö§Þ 75,3 §Þ§Ú§ß§å§ä§í ( ¡Ö 1 §é§Ñ§ã 15 §Þ§Ú§ß§å§ä). §ª§Ù §ï§ä§à§Ô§à §Ó§â§Ö§Þ§Ö§ß§Ú 12,1 §Þ§Ú§ß§å§ä §á§â§à§Ó§à§Õ§Ú§Ý§à§ã§î §ß§Ö§á§à§ã§â§Ö§Õ§ã§ä§Ó§Ö§ß§ß§à §Ó §â§Ñ§Ù§Ô§à§Ó§à§â§Ö §ã §Ü§à§ß§ä§Ñ§Ü§ä§ß§í§Þ §Ý§Ú§è§à§Þ, §Ú 63,2 §Þ§Ú§ß§å§ä§í §ä§â§Ñ§ä§Ú§Ý§Ú§ã§î §ß§Ñ §Õ§â§å§Ô§å§ð §â§Ñ§Ò§à§ä§å §á§à §Õ§Ú§Ñ§Ô§ß§à§ã§ä§Ú§Ü§Ö (§á§à§Õ§Ô§à§ä§à§Ó§Ü§Ñ §Ü §Ù§Ó§à§ß§Ü§å, §Ú§Ù§å§é§Ö§ß§Ú§Ö §ã§Ñ§Û§ä§Ñ §Ü§à§Þ§á§Ñ§ß§Ú§Ú, §á§à§Õ§Ô§à§ä§à§Ó§Ü§Ñ §Ú §ß§Ñ§á§Ú§ã§Ñ§ß§Ú§Ö e-mail, §ß§Ñ§Ò§à§â §ä§Ö§Ý§Ö§æ§à§ß§ß§à§Ô§à §ß§à§Þ§Ö§â§Ñ §Ú §à§Ø§Ú§Õ§Ñ§ß§Ú§Ö §à§ä§Ó§Ö§ä§Ñ, §Ó§ß§Ö§ã§Ö§ß§Ú§Ö §Ú§ß§æ§à§â§Þ§Ñ§è§Ú§Ú §à §â§Ö§Ù§å§Ý§î§ä§Ñ§ä§Ö §á§â§à§Ú§Ù§Ó§Ö§Õ§Ö§ß§ß§à§Ô§à §Ü§à§ß§ä§Ñ§Ü§ä§Ñ §Ú §Õ§â§å§Ô§å§ð §â§Ñ§Ò§à§ä§å). §³ §à§Õ§ß§à§Û §Ü§à§Þ§á§Ñ§ß§Ú§Ö§Û §Õ§Ý§ñ §Õ§à§ã§ä§Ú§Ø§Ö§ß§Ú§ñ §â§Ö§Ù§å§Ý§î§ä§Ñ§ä§Ñ §Ó §ã§â§Ö§Õ§ß§Ö§Þ §à§ã§å§ë§Ö§ã§ä§Ó§Ý§ñ§Ý§à§ã§î 5,1 §Ü§à§ß§ä§Ñ§Ü§ä§Ñ. §°§Ò§ë§Ö§Ö §Ó§â§Ö§Þ§ñ §á§à§ä§â§Ñ§é§Ö§ß§ß§à§Ö §ß§Ñ §Õ§Ú§Ñ§Ô§ß§à§ã§ä§Ú§Ü§å §à§Õ§ß§à§Û §Ü§à§Þ§á§Ñ§ß§Ú§Ú §£ §á§â§à§è§Ö§ã§ã§Ö §Õ§Ú§Ñ§Ô§ß§à§ã§ä§Ú§Ü§Ú §Ò§í§Ý§à §à§ä§á§â§Ñ§Ó§Ý§Ö§ß§à 149 §á§Ú§ã§Ö§Þ §á§à §ï§Ý§Ö§Ü§ä§â§à§ß§ß§à§Û §á§à§é§ä§Ö.
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  • 1. §±§à§Ú§ã§Ü §á§à§ä§Ö§ß§è§Ú§Ñ§Ý§î§ß§í§ç §á§Ñ§â§ä§ß§Ö§â§à§Ó §Ó §¤§Ö§â§Þ§Ñ§ß§Ú§Ú §Õ§Ý§ñ §Ü§à§Þ§á§Ñ§ß§Ú§Ú §·§·§· (§á§â§à§Ö§Ü§ä) §µ§Ü§â§Ñ§Ú§ß§Ñ, 2015 §®§Ö§ã§ä§à §Õ§Ý§ñ §£§Ñ§ê§Ö§Ô§à §Ý§à§Ô§à§ä§Ú§á§Ñ
  • 2. 2 1. §¸§Ö§Ý§î §Ú §Þ§Ö§ä§à§Õ§à§Ý§à§Ô§Ú§ñ.¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­..¡­¡­¡­¡­.¡­.3 2. §²§Ö§Ù§å§Ý§î§ä§Ñ§ä§Ú§Ó§ß§à§ã§ä§î §á§â§à§Ö§Ü§ä§Ñ¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­...¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­.........4 3. §±§â§Ú§é§Ú§ß§í §à§ä§Ü§Ñ§Ù§Ñ §à§ä §ã§à§ä§â§å§Õ§ß§Ú§é§Ö§ã§ä§Ó§Ñ¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­.¡­¡­¡­¡­.¡­.5 4. §¥§Ú§Ñ§Ô§ß§à§ã§ä§Ú§Ü§Ñ §Ü§à§Þ§á§Ñ§ß§Ú§Û¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­.¡­¡­¡­.6 5. §±§à§ä§Ö§ß§è§Ú§Ñ§Ý§î§ß§í§Ö §Ò§Ú§Ù§ß§Ö§ã-§á§Ñ§â§ä§ß§Ö§â§í¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­.¡­¡­7 5.1. LEAD HOT¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­.¡­¡­...8 5.2. §°§ä§Ý§à§Ø§Ö§ß§ß§í§Û §ã§á§â§à§ã¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­.¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­...9 6. §¢§Ñ§â§î§Ö§â§í §Õ§Ý§ñ §ß§Ñ§é§Ñ§Ý§Ñ §ã§à§ä§â§å§Õ§ß§Ú§é§Ö§ã§ä§Ó§Ñ¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­.¡­.¡­¡­¡­¡­¡­¡­.¡­10 7. §£§í§Ó§à§Õ§í §Ú §â§Ö§Ü§à§Þ§Ö§ß§Õ§Ñ§è§Ú§Ú ¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­.¡­..¡­.¡­¡­..¡­¡­¡­¡­..¡­¡­11 8. §¬§à§ß§ä§Ñ§Ü§ä§í¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­.¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­12
  • 3. 3 ? §®§Ö§ä§à§Õ §Ó§í§á§à§Ý§ß§Ö§ß§Ú§ñ §á§â§à§Ö§Ü§ä§Ñ - CATI, §ä§Ö§Ý§Ö§æ§à§ß§ß§í§Û §à§á§â§à§ã §â§Ö§ã§å§â§ã§Ñ§Þ§Ú §ã§à§Ò§ã§ä§Ó§Ö§ß§ß§à§Ô§à §Ü§à§ß§ä§Ñ§Ü§ä-§è§Ö§ß§ä§â§Ñ LoyaltyFactory ? §±§Ö§â§Ú§à§Õ §á§â§à§Ó§Ö§Õ§Ö§ß§Ú§ñ ¨C 17.07.2015 - 19.10.2015 ? §£ §â§Ñ§Þ§Ü§Ñ§ç §á§â§à§Ö§Ü§ä§Ñ §Ò§í§Ý§à §à§á§â§à§ê§Ö§ß§à 150 §â§Ö§ã§á§à§ß§Õ§Ö§ß§ä§à§Ó. ? §¤§Ö§à§Ô§â§Ñ§æ§Ú§ñ §á§â§à§Ö§Ü§ä§Ñ: §¤§Ö§â§Þ§Ñ§ß§Ú§ñ. §¸§Ö§Ý§î ¨C §ß§Ñ§Û§ä§Ú §ä§à§â§Ô§à§Ó§í§ç §á§Ñ§â§ä§ß§Ö§â§à§Ó §Õ§Ý§ñ §ã§à§ä§â§å§Õ§ß§Ú§é§Ö§ã§ä§Ó§Ñ §Ó §â§Ñ§Þ§Ü§Ñ§ç §á§à§ã§ä§Ñ§Ó§à§Ü §Þ§Ö§Ò§Ö§Ý§Ú §ß§Ñ §â§í§ß§à§Ü §¤§Ö§â§Þ§Ñ§ß§Ú§Ú. §´§â§Ö§Ò§à§Ó§Ñ§ß§Ú§ñ §Ü §á§à§ä§Ö§ß§è§Ú§Ñ§Ý§î§ß§í§Þ §á§Ñ§â§ä§ß§Ö§â§Ñ§Þ: ? §£§à§Ù§Þ§à§Ø§ß§à§ã§ä§î §ã§Ñ§Þ§à§ã§ä§à§ñ§ä§Ö§Ý§î§ß§à §Ù§Ñ§Ü§å§á§Ñ§ä§î §Þ§Ö§Ò§Ö§Ý§î (§ß§Ö §â§Ñ§Ò§à§ä§Ñ§ð§ä §Ú§Ý§Ú §é§Ñ§ã§ä§Ú§é§ß§à §â§Ñ§Ò§à§ä§Ñ§ð§ä §é§Ö§â§Ö§Ù §ä§à§â§Ô§à§Ó§à-§Ù§Ñ§Ü§å§á§à§é§ß§å§ð §Ñ§ã§ã§à§è§Ú§Ñ§è§Ú§ð). ? §¯§Ñ§Ý§Ú§é§Ú§Ö §Þ§Ö§Ò§Ö§Ý§Ú §Ó §Ñ§ã§ã§à§â§ä§Ú§Þ§Ö§ß§ä§Ö.
  • 4. 4 N= 8 LEAD 1% (N=2) §°§ä§Ý§à§Ø§Ö§ß§ß§í§Û §ã§á§â§à§ã 13% (N=17) §±§Ñ§ã§ã§Ú§Ó§ß§í§Û §Ú§ß§ä§Ö§â§Ö§ã 9,% (N=12) §¯§Ö §Ù§Ñ§Ú§ß§ä§Ö§â§Ö§ã§à§Ó§Ñ§ß§í §Ó §ã§à§ä§â§å§Õ§ß§Ú§é§Ö§ã§ä§Ó§Ö 77% (N=119) 0 N = 150 §Ü§à§Þ§á§Ñ§ß§Ú§Û
  • 5. 5 §¯§Ö §á§Ý§Ñ§ß§Ú§â§å§ð§ä §Þ§Ö§ß§ñ§ä§î §á§à§ã§ä§Ñ§Ó§ë§Ú§Ü§à§Ó 14% §²§Ñ§Ò§à§ä§Ñ§ð§ä §ä§à§Ý§î§Ü§à §ã §ß§Ö§Þ§Ö§è§Ü§Ú§Þ§Ú §á§â§à§Ú§Ù§Ó§à§Õ§Ú§ä§Ö§Ý§ñ§Þ§Ú 11% §±§Ý§à§ç§à §á§â§à§Õ§Ñ§Ö§ä§ã§ñ §ï§ä§à§ä §ã§Ö§Ô§Þ§Ö§ß§ä §Þ§Ö§Ò§Ö§Ý§Ú 18%§¡§Ü§è§Ö§ß§ä §ß§Ñ §Õ§â§å§Ô§å§ð §ã§á§Ö§è§Ú§Ñ§Ý§Ú§Ù§Ñ§è§Ú§ð 28% §¯§Ö §ß§Ñ§ê §è§Ö§ß§à§Ó§à§Û §ã§Ö§Ô§Þ§Ö§ß§ä 2% §¯§Ö §ß§Ñ§ê §æ§à§â§Þ§Ñ§ä : §ä§à§â§Ô§å§Ö§Þ §Þ§Ö§Ò§Ö§Ý§î§ð §Ú§Ù §ß§Ñ§ä§å§â§Ñ§Ý§î§ß§à§Ô§à §Õ§Ö§â§Ö§Ó§Ñ 3% §¯§Ö §Ù§Ñ§Ú§ß§ä§Ö§â§Ö§ã§à§Ó§Ñ§ß§í §Ó §ã§à§ä§â§å§Õ§ß§Ú§é§Ö§ã§ä§Ó§Ö (§Ò§Ö§Ù §å§ä§à§é§ß§Ö§ß§Ú§ñ §á§â§Ú§é§Ú§ß§í) 24% N = 119 §Ü§à§Þ§á§Ñ§ß§Ú§Û
  • 6. 6 N= 87 §²§Ñ§ã§á§â§Ö§Õ§Ö§Ý§Ö§ß§Ú§Ö §Ó§â§Ö§Þ§Ö§ß§Ú, §ß§Ö§à§Ò§ç§à§Õ§Ú§Þ§à§Ô§à §ß§Ñ §Õ§Ú§Ñ§Ô§ß§à§ã§ä§Ú§Ü§å §à§Õ§ß§à§Û §Ü§à§Þ§á§Ñ§ß§Ú§Ú §£§â§Ö§Þ§ñ, §á§â§à§Ó§Ö§Õ§Ö§ß§ß§à§Ö §Ó §â§Ñ§Ù§Ô§à§Ó§à§â§Ö §ã §Ü§à§ß§ä§Ñ§Ü§ä§ß§í§Þ §Ý§Ú§è§à§Þ, §Þ§Ú§ß 12,1 §£§â§Ö§Þ§ñ, §Ú§ã§á§à§Ý§î§Ù§à§Ó§Ñ§ß§ß§à§Ö §ß§Ñ §Õ§â§å§Ô§å§ð §â§Ñ§Ò§à§ä§å §á§à §Õ§Ú§Ñ§Ô§ß§à§ã§ä§Ú§Ü§Ö, §Þ§Ú§ß 63,2 §¬§à§Ý§Ú§é§Ö§ã§ä§Ó§à §Ü§à§ß§ä§Ñ§Ü§ä§à§Ó §ã §à§Õ§ß§à§Û §Ü§à§Þ§á§Ñ§ß§Ú§Ö§Û, §ã§â§Ö§Õ§ß. 5,1 §¯§Ñ §Õ§Ú§Ñ§Ô§ß§à§ã§ä§Ú§Ü§å §à§Õ§ß§à§Û §Ü§à§Þ§á§Ñ§ß§Ú§Ú §Ú§ã§á§à§Ý§î§Ù§à§Ó§Ñ§Ý§à§ã§î §Ó §ã§â§Ö§Õ§ß§Ö§Þ 75,3 §Þ§Ú§ß§å§ä§í ( ¡Ö 1 §é§Ñ§ã 15 §Þ§Ú§ß§å§ä). §ª§Ù §ï§ä§à§Ô§à §Ó§â§Ö§Þ§Ö§ß§Ú 12,1 §Þ§Ú§ß§å§ä §á§â§à§Ó§à§Õ§Ú§Ý§à§ã§î §ß§Ö§á§à§ã§â§Ö§Õ§ã§ä§Ó§Ö§ß§ß§à §Ó §â§Ñ§Ù§Ô§à§Ó§à§â§Ö §ã §Ü§à§ß§ä§Ñ§Ü§ä§ß§í§Þ §Ý§Ú§è§à§Þ, §Ú 63,2 §Þ§Ú§ß§å§ä§í §ä§â§Ñ§ä§Ú§Ý§Ú§ã§î §ß§Ñ §Õ§â§å§Ô§å§ð §â§Ñ§Ò§à§ä§å §á§à §Õ§Ú§Ñ§Ô§ß§à§ã§ä§Ú§Ü§Ö (§á§à§Õ§Ô§à§ä§à§Ó§Ü§Ñ §Ü §Ù§Ó§à§ß§Ü§å, §Ú§Ù§å§é§Ö§ß§Ú§Ö §ã§Ñ§Û§ä§Ñ §Ü§à§Þ§á§Ñ§ß§Ú§Ú, §á§à§Õ§Ô§à§ä§à§Ó§Ü§Ñ §Ú §ß§Ñ§á§Ú§ã§Ñ§ß§Ú§Ö e-mail, §ß§Ñ§Ò§à§â §ä§Ö§Ý§Ö§æ§à§ß§ß§à§Ô§à §ß§à§Þ§Ö§â§Ñ §Ú §à§Ø§Ú§Õ§Ñ§ß§Ú§Ö §à§ä§Ó§Ö§ä§Ñ, §Ó§ß§Ö§ã§Ö§ß§Ú§Ö §Ú§ß§æ§à§â§Þ§Ñ§è§Ú§Ú §à §â§Ö§Ù§å§Ý§î§ä§Ñ§ä§Ö §á§â§à§Ú§Ù§Ó§Ö§Õ§Ö§ß§ß§à§Ô§à §Ü§à§ß§ä§Ñ§Ü§ä§Ñ §Ú §Õ§â§å§Ô§å§ð §â§Ñ§Ò§à§ä§å). §³ §à§Õ§ß§à§Û §Ü§à§Þ§á§Ñ§ß§Ú§Ö§Û §Õ§Ý§ñ §Õ§à§ã§ä§Ú§Ø§Ö§ß§Ú§ñ §â§Ö§Ù§å§Ý§î§ä§Ñ§ä§Ñ §Ó §ã§â§Ö§Õ§ß§Ö§Þ §à§ã§å§ë§Ö§ã§ä§Ó§Ý§ñ§Ý§à§ã§î 5,1 §Ü§à§ß§ä§Ñ§Ü§ä§Ñ. §°§Ò§ë§Ö§Ö §Ó§â§Ö§Þ§ñ §á§à§ä§â§Ñ§é§Ö§ß§ß§à§Ö §ß§Ñ §Õ§Ú§Ñ§Ô§ß§à§ã§ä§Ú§Ü§å §à§Õ§ß§à§Û §Ü§à§Þ§á§Ñ§ß§Ú§Ú §£ §á§â§à§è§Ö§ã§ã§Ö §Õ§Ú§Ñ§Ô§ß§à§ã§ä§Ú§Ü§Ú §Ò§í§Ý§à §à§ä§á§â§Ñ§Ó§Ý§Ö§ß§à 149 §á§Ú§ã§Ö§Þ §á§à §ï§Ý§Ö§Ü§ä§â§à§ß§ß§à§Û §á§à§é§ä§Ö.
  • 7. 7
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  • 9. 9 §°§ä§Ý§à§Ø§Ö§ß§ß§í§Û §ã§á§â§à§ã: §¬§à§Þ§á§Ñ§ß§Ú§ñ ?§·§·§·? §°§á§Ú§ã§Ñ§ß§Ú§Ö §Ü§à§Þ§á§Ñ§ß§Ú§Ú (§é§Ö§Þ §Ù§Ñ§ß§Ú§Þ§Ñ§Ö§ä§ã§ñ, §â§Ñ§Ù§Þ§Ö§â§í, §ã§á§Ö§è§Ú§æ§Ú§Ü§Ñ §â§Ñ§Ò§à§ä§í §Ú §á§â.) §¸§Ö§ß§ä§â§Ñ§Ý§î§ß§í§Û §à§æ§Ú§ã: §·§·§· §´§Ö§Ý§Ö§æ§à§ß: §·§·§· §±§à§é§ä§Ñ: §·§·§· §³§Ñ§Û§ä: §·§·§· §¬§à§ß§ä§Ñ§Ü§ä§ß§à§Ö §Ý§Ú§è§à: §·§·§· §ª§ã§ä§à§â§Ú§ñ: §°§á§Ú§ã§Ñ§ß§Ú§Ö §ä§à§Ô§à, §Ü§Ñ§Ü §á§â§à§ç§à§Õ§Ú§Ý§Ú §á§Ö§â§Ö§Ô§à§Ó§à§â§í, c §Ü§Ö§Þ, §Ü §é§Ö§Þ§å §Õ§à§Ô§à§Ó§à§â§Ú§Ý§Ú§ã§î. §²§Ö§Ü§à§Þ§Ö§ß§Õ§Ñ§è§Ú§Ú §á§à §Õ§Ñ§Ý§î§ß§Ö§Û§ê§Ú§Þ §Õ§Ö§Û§ã§ä§Ó§Ú§ñ§Þ §®§Ö§ã§ä§à §Õ§Ý§ñ §Ý§à§Ô§à§ä§Ú§á§Ñ
  • 10. ? §°§ä§ã§å§ä§ã§ä§Ó§Ú§Ö §ã§Ö§â§ä§Ú§æ§Ú§Ü§Ñ§ä§à§Ó §ß§Ñ §Þ§Ö§Ò§Ö§Ý§î (E1, T?V ); ? §ª§ß§Ö§â§ä§ß§à§ã§ä§î §ß§Ö§Þ§Ö§è§Ü§Ú§ç §Ü§à§Þ§á§Ñ§ß§Ú§Û §Ó §ã§Þ§Ö§ß§Ö §á§à§ã§ä§Ñ§Ó§ë§Ú§Ü§à§Ó §Ú §Ó§Ü§Ý§ð§é§Ö§ß§Ú§Ú §ß§à§Ó§à§Û §á§â§à§Õ§å§Ü§è§Ú§Ú §Ó §ã§Ó§à§Û §Ñ§ã§ã§à§â§ä§Ú§Þ§Ö§ß§ä; ? §±§â§Ú§é§Ú§ß§Ñ-§Ò§Ñ§â§î§Ö§â ¡í3 ? §±§â§Ú§é§Ú§ß§Ñ-§Ò§Ñ§â§î§Ö§â ¡í4 ? §±§â§Ú§é§Ú§ß§Ñ-§Ò§Ñ§â§î§Ö§â ¡í5 10 §±§à§ä§Ö§ß§è§Ú§Ñ§Ý§î§ß§í§Ö §Ò§Ñ§â§î§Ö§â§í §Õ§Ý§ñ §ß§Ñ§é§Ñ§Ý§Ñ §ã§à§ä§â§å§Õ§ß§Ú§é§Ö§ã§ä§Ó§Ñ, §Ó§í§ñ§Ó§Ý§Ö§ß§ß§í§Ö §Ó §ä§Ö§é§Ö§ß§Ú§Ú §á§â§à§Ö§Ü§ä§Ñ:
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  • 12. www.aimarketing.info 1997-2015 AIM ? §¬§°§¯§´§¡§¬§´§½ §±§â§Ö§Õ§ã§ä§Ñ§Ó§Ú§ä§Ö§Ý§î§ã§ä§Ó§à §Ó §²§à§ã§ã§Ú§Ú: 125047, §²§à§ã§ã§Ú§ñ, §Ô. §®§à§ã§Ü§Ó§Ñ russia@aimarketing.info §´§Ö§Ý.: +7 495 979 9617 §²§Ö§Ô§Ú§à§ß§Ñ§Ý§î§ß§í§Û §à§æ§Ú§ã §Ó §¬§â§Ú§Ó§à§Þ §²§à§Ô§Ö: §å§Ý. 22-§Ô§à §±§Ñ§â§ä§ã§ì§Ö§Ù§Õ§Ñ, 21, §à§æ. 64 §¬§â§Ú§Ó§à§Û §²§à§Ô, §µ§Ü§â§Ñ§Ú§ß§Ñ 50065 §´§Ö§Ý.: +38 056 405 1703, §¶§Ñ§Ü§ã.: +38 056 404 0881 §±§â§Ö§Õ§ã§ä§Ñ§Ó§Ú§ä§Ö§Ý§î§ã§ä§Ó§à §Ó §¤§Ö§â§Þ§Ñ§ß§Ú§Ú: Liebigstr. 10, Karlsruhe D-76135 Germany §´§Ö§Ý/§æ§Ñ§Ü§ã: +49 (0) 721 6647243 §®§à§Ò.: +49 (0) 176 482 66632 §¸§Ö§ß§ä§â§Ñ§Ý§î§ß§í§Û §à§æ§Ú§ã: §á§â§à§ã§á. §±§à§Ò§Ö§Õ§í 123, §à§æ§Ú§ã 321 §¬§Ú§Ö§Ó, §µ§Ü§â§Ñ§Ú§ß§Ñ 03142 info@aimarketing.info §´§Ö§Ý.: +38 044 592 8181 §¶§Ñ§Ü§ã.: +38 044 290 9437