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PlanetRead
A Presentation By Project S.o.J.a.W.e.M
What is PlanetRead?

PlanetRead is an Schwad organization of social
entrepreneurship that provides for social
entrepreneurs.

One such social entrepreneur provided by the
organization is a Indian entrepreneur of illiteracy
named Brij Kothari.

Brij Kothari was the creator of the Same
Language Subtitling Plan.
History of Brij Kothari
In 1996 he joined the faculty of the Indian Institute of
Management in Ahmedabad. While continuing to teach
communication to MBA students, he started work on SLS at IIM.
He has been on the Faculty of IIM Ahmedabad , as Associate and
Adjunct Professor, since 1996.

In 1999, in an effort to improve functional literacy rates in India, he
experimented with subtitles television program. In 2002, the
Doordarshan network subtitled their national program. Since 2006,

His work was also selected by the Google as one of the projects
for funding.
SLS
           (Same Language Subtitling)

Link to video:
http://www.youtube.com/watch?v=K7XDMzsLd5o

Same language subtitling refers to the practice of
subtitling programs on TV in the same language as
the audio. This method of subtitling is used by
national television broadcasters in India. This idea
was struck upon by Brij Kothari, who believed that
SLS makes reading practice an
incidental, automatic, and subconscious part of
popular TV entertainment, at a low per-person cost
to shore up Literacy rates of India.
Impacts of the SLS
    SLS is preferred by over 90% of the viewers. This is also reflected in higher TV
    program ratings




Average improvement over young & adults                   Average improvement of children (6-14 yrs)
(15+ yrs)




                Improvement of Children. Children Feel more confident and will be able to
                Get general knowledge from newspaper and able to get daily information.
Impacts of SLS
Reading becomes automatic, subconscious, in everyday entertainment.

Used in songs as hugely popular, repetition, anticipation and instant
gratification, adds value for all.

It also severs as a motivational value for non-literate.
Print-exposure with text-sound association for pre-reading children
             Before                       After SLS
             SLS




  Every US dollar spent on subtitling a nationally telecast program of Hindi
film songs, gives 30 minutes of weekly reading practice to 10,000 people,
for a whole year!

SLS has been implemented on one weekly program each in Hindi,
Bengali, Gujarati, Punjabi, Kannada, Telugu, Tamil, and Marathi. The main
goal is to persuade broadcasting policy in India to immplement SLS on all
songs on TV, in all languages.
CREDITS
  Useful websites 
  http://www.planetread.org/impact.php


  http://www.planetread.org/research.php


  http://www.ashokaglobalizer.org/node/160




Done By:
Matthew Chua
Shaun Tan
Wilson Leow
Johannes Loh

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Project S.o.J.a.W.e.M

  • 1. PlanetRead A Presentation By Project S.o.J.a.W.e.M
  • 2. What is PlanetRead? PlanetRead is an Schwad organization of social entrepreneurship that provides for social entrepreneurs. One such social entrepreneur provided by the organization is a Indian entrepreneur of illiteracy named Brij Kothari. Brij Kothari was the creator of the Same Language Subtitling Plan.
  • 3. History of Brij Kothari In 1996 he joined the faculty of the Indian Institute of Management in Ahmedabad. While continuing to teach communication to MBA students, he started work on SLS at IIM. He has been on the Faculty of IIM Ahmedabad , as Associate and Adjunct Professor, since 1996. In 1999, in an effort to improve functional literacy rates in India, he experimented with subtitles television program. In 2002, the Doordarshan network subtitled their national program. Since 2006, His work was also selected by the Google as one of the projects for funding.
  • 4. SLS (Same Language Subtitling) Link to video: http://www.youtube.com/watch?v=K7XDMzsLd5o Same language subtitling refers to the practice of subtitling programs on TV in the same language as the audio. This method of subtitling is used by national television broadcasters in India. This idea was struck upon by Brij Kothari, who believed that SLS makes reading practice an incidental, automatic, and subconscious part of popular TV entertainment, at a low per-person cost to shore up Literacy rates of India.
  • 5. Impacts of the SLS SLS is preferred by over 90% of the viewers. This is also reflected in higher TV program ratings Average improvement over young & adults Average improvement of children (6-14 yrs) (15+ yrs) Improvement of Children. Children Feel more confident and will be able to Get general knowledge from newspaper and able to get daily information.
  • 6. Impacts of SLS Reading becomes automatic, subconscious, in everyday entertainment. Used in songs as hugely popular, repetition, anticipation and instant gratification, adds value for all. It also severs as a motivational value for non-literate. Print-exposure with text-sound association for pre-reading children Before After SLS SLS Every US dollar spent on subtitling a nationally telecast program of Hindi film songs, gives 30 minutes of weekly reading practice to 10,000 people, for a whole year! SLS has been implemented on one weekly program each in Hindi, Bengali, Gujarati, Punjabi, Kannada, Telugu, Tamil, and Marathi. The main goal is to persuade broadcasting policy in India to immplement SLS on all songs on TV, in all languages.
  • 7. CREDITS Useful websites http://www.planetread.org/impact.php http://www.planetread.org/research.php http://www.ashokaglobalizer.org/node/160 Done By: Matthew Chua Shaun Tan Wilson Leow Johannes Loh