Northeastern states lead the country in prom spending for the third consecutive year, averaging $1,169 per student. Dads contribute 63% more on average than moms to elaborate prom proposals, and 19% more to prom expenses. Parents pay 73% of total prom costs, averaging $989 for daughters and $893 for sons. American families plan to spend 6% less on prom in 2015 than previous years, with lower-income households spending more than higher-income families.
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Prom2015 infographic
1. Northeast Leads Prom
Spending for Third Straight Year
$973$973
$733$733
$1,169
AmericanDadsare supporting their childs prom spending
by giving 63% more funding for the extravagant promposal
invite thanmoms and 19% more for the big night
The Prom Experience
The Big Night
The Promposal
The Prom Experience
The Big Night
The Promposal
Dads Dish Out the Dough
Moms
Dads
$25k
$75k
or more
$859$859
$807
$1,079
$1,139
$978
$919
Parents are shelling out 73% of total prom costs
an average of $989 for daughters versus $893 for sons
or less
2011
2012
2013
2014
2015
2015 Visa Prom Spending Survey
$919 average total
2015 prom spending
POPPING THE
PROMPOSAL
QUESTION
American households plan
on spending a whopping
$324 on promposals
Customize your prom budget and timeline to help
plan a night and promposal youll never forget
Cut Costs with the
Free Planit Prom App
Download for iPhone or Android
practicalmoneyskills.com/prom
2015 Visa Inc. Prom Spending Survey*
*The survey results are based on 3,000 live telephone interviews
conducted nationally in cooperation with GfK Roper OmniTel practicalmoneyskills.com/prom
American Families Plan to Spend
6% Less on Prom in 2015
Expensive Prom
for Smaller Wallets
Households that earn less than $25k
spend an average of $1,393 on prom
Families with household incomes
of $75k or more spend 41%
less, averaging $818 on
prom costs