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Promoted Stories

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An overview of Promoted Stories and how marketers leverage their digital content assets to drive qualified traffic of click, read and buy.

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Content Distribution Simplified Distribute Measure Optimize Grow A Pheedo, Inc. Service 1
Who is Dlvr.it? 1. Content distribution service for earned, owned and paid media 2. A Pheedo service used by publishers, marketers and small businesses 3. The Engine behind Promoted Storiesâ„¢ 2
What if your customers looked forward to receiving your marketing? 3
What if when they received it, they spent 15, 30, 45 minutes with it? 4
Business Decision Makers Prefer Content • 80% of business decision makers prefer to get company information in a series of articles 80% versus an advertisement. • 60% say that company content helps them make better product decisions. Source: Roper Public Affairs 5
Consumers Increase Spending with Companies who Provide Content • 67% of consumers feel content is valuable in the purchase decision. 61% • 61% say they are more likely to make purchases with companies that provide content. • 53% of blogs readers make purchases based on blogs. Source: Roper Public Affairs 6
Buyers Are Connecting with Brands Socially • 87% of consumers use Facebook. (matches the number of people who watch TV) 72% • 72% of marketers say their social efforts have helped them close business deals. Source: BlogHer & Social Media Examiner 7
70% of Buyers Turn to Social Networks to Get Information on Companies Source: DEI Worldwide 8
50% of Buyers Turn to Search First to Find your Business Source: Nielsen 9
Conclusions 1. Attract buyers by publishing content that shows off industry expertise and highlights your company’s unique strengths and services, 2. Consumer rely on search engines to find your business. Get more high- quality content indexed in search to drive traffic, improve organic SEO and increase inbound links. 3. A content distribution strategy is crucial. The more touch points you have (search, social, websites) the more likely you will reach a convertible audience. 10
Turbo Charge Your Traffic With Promoted Storiesâ„¢ Real-time content delivery auto- Distribute formatted for search, social and display. Understand the content that clicks Measure with your audience. Distribute the right content at the Optimize right time to the right audience. Acquire new followers and Grow customers that click, share and buy. 11
Dlvr.it Distributes Your Content Where Your Customers Will Find It Earned/Owned/Paid Media Channels Opt-in RSS Social & Search Blogs Premium Mobile/Tablet Subscribers Publishers Friendly • Search engines (i.e. Google, Bing) • Social Media placement • Hundreds of news sites • Directly to top bloggers • 40M+ subscribers • Thousands of Web publishers 12
Dlvr.it Displays your Content Adjacent to Endemic Content Across the Web Dlvr.it • Blogs • Search Friendly • Social Friendly • Video • Distribute • Mobile Friendly • News • Measure • IAB Ad Units • RSS • Optimize • Advertorials • Grow Your Content Distribution 13
Use Case: Repurposed Twitter Stream Dlvr.it • Twitter feed from • Filtered to pull @cisconews out relevant content • Optimized for Cisco display Tech Media Dlvr.it converted the content into Promoted Stories™ advertorial and distributed to tech publishers. Traffic directed to the Cisco News Room. 14
Use Case: Curated Content • Curated content Dlvr.it • Dlvr.it converted the across 4 categories content into • Content curated • Hand-selected Promoted Stories™ and from premium content from distributed to tech publishers working premium pubs placed publishers. Traffic in a 300x250 directed to Cisco News with Pheedo Promoted Stories™ Room. • Optimized to Cisco maximize CTR Tech Media Ads distributed across the web using a DSP. When clicked, users directed to pre-populated search on the topic from the ad unit. 15
Promoted Storiesâ„¢ are Formatted to Fit the Delivery Channel Dynamic RSS Feed Stories IAB Dynamic Ad Units 16
Promoted Storiesâ„¢ are Formatted to Fit the Delivery Channel Mobile/Tablet Friendly Recommended Links on Premium Publishers 17
Promoted Storiesâ„¢ are Formatted to Fit the Delivery Channel Social Friendly Full-page Advertorials 18
Top Brands Trust Dlvr.it Everyday SAS distributes content to Twitter, Facebook, and LinkedIn Bing acquires new users with a combination of curation and Promoted Stories™ Ogilvy manages their customer’s flow of content to social Groupon delivers deals in real-time to earned and paid audiences Cisco acquires new followers, fans, subscribers using curation and Promoted Stories™ Delivering Content to over 260M Social Users on behalf of 100,000 plus Happy Customers 19
Dlvr.it Increases Clicks-Per-Post by 53% Brafton, an SEO agency, uses dlvr.it to route their client’s content to social. Over 20 of their clients are leveraging dlvr.it’s content distribution tools. Between Aug 24th and Sept 17th, Brafton compared posting content directly to Twitter vs. using dlvr.it’s optimization features. Dlvr.it generated 53% more clicks-per-post over posting manually to twitter. Results: 53% lift in the number of clicks-per-post 20
Dlvr.it Increases Indexed Pages by 53% Brafton, an SEO agency, uses dlvr.it to route their client’s content to social. Over 20 of their clients are leveraging dlvr.it’s content distribution tools. Between April and July, Dlvr.it helped Brafton increase the number of pages/stories indexed in Google for the client by 50% using Promoted Stories™. Results: 50% lift in the number of pages indexed 21
Dlvr.it Lowers Groupon’s Cost Per Conversion by 4x Dlvr.it started working with Groupon in 2010 to do real-time deal delivery to Groupon’s social media audience. Dlvr.it incorporated data it learned from Groupon’s social media audience and deal engagement to send the most engaging deals to a look-a-like audience using Promoted Stories™ technology. Promoted Stories Groupon Offer Results: 4x reduction of their average cost per conversion 200%+ lift in conversion over their standard display creative 22
Three Reasons Why You’ll Love Dlvr.it 1 Save Time/Money to Improve your Bottom Line: Efficiently schedule and deliver timely updates to all your audience touch points. 2 Collect Actionable Data to Increase Engagement: Maximize your traffic and increase user engagement by knowing when to deliver the right content. 3 Acquire New Customers to Grow your Business: Re-engage current customers when they are active outside of website or acquire new readers that click, share and buy. 23
Start Dlvr’ing Smarter Request a Demo Contact: Bill Flitter, Founder/CEO bill@dlvr.it 888-495-8384 24
Product Tour 25
Dlvr.it Helps You Tweet Smarter & Faster Content Optimization Dlvr.it understands the optimal times to post content giving you a 200% lift in exposure and clicks Keyword & Demographic Mapping Topic and demographic analysis removes the guesswork from knowing the content and audience that clicks with your content. Publish more of what your audience love. Speedy Updates Be the first to break the news. Dlvr.it comes with the fastest update times in the industry! 26
Build Thought Leadership with Fresh Content From Trusted Sources Here’s How it Works • Gather: Curate and select content from any source - social, status updates, news, reviews, testimonials, press releases, posts, tips—and in any format (video, photos or text). • Select: Keep what you want, delete want you don’t. Customize headlines, choose the appropriate photo and select your routes. • Distribute: Post selected content to your pre-defined routes. Also a great way to manage content to Facebook. 27
Packed with Amazing Features, Dlvr.it Makes Your Content Social-Friendly Distribute • One-click distribution to Twitter, Facebook, LinkedIn and more • Smart keyword driven posting rules • Scheduled delivery Measure • Track clicks, retweets, viral pass along • Detailed demographic and influencer analysis • Google/Omniture Analytics integration built in Optimize • Optimize timing and content of posts • Keyword & Topic analysis • Content curation for hand-selecting content Grow • Promote trending content with widgets on your site • Paid distribution of top trending content off your site 28

More Related Content

Promoted Stories

  • 1. Content Distribution Simplified Distribute Measure Optimize Grow A Pheedo, Inc. Service 1
  • 2. Who is Dlvr.it? 1. Content distribution service for earned, owned and paid media 2. A Pheedo service used by publishers, marketers and small businesses 3. The Engine behind Promoted Storiesâ„¢ 2
  • 3. What if your customers looked forward to receiving your marketing? 3
  • 4. What if when they received it, they spent 15, 30, 45 minutes with it? 4
  • 5. Business Decision Makers Prefer Content • 80% of business decision makers prefer to get company information in a series of articles 80% versus an advertisement. • 60% say that company content helps them make better product decisions. Source: Roper Public Affairs 5
  • 6. Consumers Increase Spending with Companies who Provide Content • 67% of consumers feel content is valuable in the purchase decision. 61% • 61% say they are more likely to make purchases with companies that provide content. • 53% of blogs readers make purchases based on blogs. Source: Roper Public Affairs 6
  • 7. Buyers Are Connecting with Brands Socially • 87% of consumers use Facebook. (matches the number of people who watch TV) 72% • 72% of marketers say their social efforts have helped them close business deals. Source: BlogHer & Social Media Examiner 7
  • 8. 70% of Buyers Turn to Social Networks to Get Information on Companies Source: DEI Worldwide 8
  • 9. 50% of Buyers Turn to Search First to Find your Business Source: Nielsen 9
  • 10. Conclusions 1. Attract buyers by publishing content that shows off industry expertise and highlights your company’s unique strengths and services, 2. Consumer rely on search engines to find your business. Get more high- quality content indexed in search to drive traffic, improve organic SEO and increase inbound links. 3. A content distribution strategy is crucial. The more touch points you have (search, social, websites) the more likely you will reach a convertible audience. 10
  • 11. Turbo Charge Your Traffic With Promoted Storiesâ„¢ Real-time content delivery auto- Distribute formatted for search, social and display. Understand the content that clicks Measure with your audience. Distribute the right content at the Optimize right time to the right audience. Acquire new followers and Grow customers that click, share and buy. 11
  • 12. Dlvr.it Distributes Your Content Where Your Customers Will Find It Earned/Owned/Paid Media Channels Opt-in RSS Social & Search Blogs Premium Mobile/Tablet Subscribers Publishers Friendly • Search engines (i.e. Google, Bing) • Social Media placement • Hundreds of news sites • Directly to top bloggers • 40M+ subscribers • Thousands of Web publishers 12
  • 13. Dlvr.it Displays your Content Adjacent to Endemic Content Across the Web Dlvr.it • Blogs • Search Friendly • Social Friendly • Video • Distribute • Mobile Friendly • News • Measure • IAB Ad Units • RSS • Optimize • Advertorials • Grow Your Content Distribution 13
  • 14. Use Case: Repurposed Twitter Stream Dlvr.it • Twitter feed from • Filtered to pull @cisconews out relevant content • Optimized for Cisco display Tech Media Dlvr.it converted the content into Promoted Storiesâ„¢ advertorial and distributed to tech publishers. Traffic directed to the Cisco News Room. 14
  • 15. Use Case: Curated Content • Curated content Dlvr.it • Dlvr.it converted the across 4 categories content into • Content curated • Hand-selected Promoted Storiesâ„¢ and from premium content from distributed to tech publishers working premium pubs placed publishers. Traffic in a 300x250 directed to Cisco News with Pheedo Promoted Storiesâ„¢ Room. • Optimized to Cisco maximize CTR Tech Media Ads distributed across the web using a DSP. When clicked, users directed to pre-populated search on the topic from the ad unit. 15
  • 16. Promoted Storiesâ„¢ are Formatted to Fit the Delivery Channel Dynamic RSS Feed Stories IAB Dynamic Ad Units 16
  • 17. Promoted Storiesâ„¢ are Formatted to Fit the Delivery Channel Mobile/Tablet Friendly Recommended Links on Premium Publishers 17
  • 18. Promoted Storiesâ„¢ are Formatted to Fit the Delivery Channel Social Friendly Full-page Advertorials 18
  • 19. Top Brands Trust Dlvr.it Everyday SAS distributes content to Twitter, Facebook, and LinkedIn Bing acquires new users with a combination of curation and Promoted Storiesâ„¢ Ogilvy manages their customer’s flow of content to social Groupon delivers deals in real-time to earned and paid audiences Cisco acquires new followers, fans, subscribers using curation and Promoted Storiesâ„¢ Delivering Content to over 260M Social Users on behalf of 100,000 plus Happy Customers 19
  • 20. Dlvr.it Increases Clicks-Per-Post by 53% Brafton, an SEO agency, uses dlvr.it to route their client’s content to social. Over 20 of their clients are leveraging dlvr.it’s content distribution tools. Between Aug 24th and Sept 17th, Brafton compared posting content directly to Twitter vs. using dlvr.it’s optimization features. Dlvr.it generated 53% more clicks-per-post over posting manually to twitter. Results: 53% lift in the number of clicks-per-post 20
  • 21. Dlvr.it Increases Indexed Pages by 53% Brafton, an SEO agency, uses dlvr.it to route their client’s content to social. Over 20 of their clients are leveraging dlvr.it’s content distribution tools. Between April and July, Dlvr.it helped Brafton increase the number of pages/stories indexed in Google for the client by 50% using Promoted Storiesâ„¢. Results: 50% lift in the number of pages indexed 21
  • 22. Dlvr.it Lowers Groupon’s Cost Per Conversion by 4x Dlvr.it started working with Groupon in 2010 to do real-time deal delivery to Groupon’s social media audience. Dlvr.it incorporated data it learned from Groupon’s social media audience and deal engagement to send the most engaging deals to a look-a-like audience using Promoted Storiesâ„¢ technology. Promoted Stories Groupon Offer Results: 4x reduction of their average cost per conversion 200%+ lift in conversion over their standard display creative 22
  • 23. Three Reasons Why You’ll Love Dlvr.it 1 Save Time/Money to Improve your Bottom Line: Efficiently schedule and deliver timely updates to all your audience touch points. 2 Collect Actionable Data to Increase Engagement: Maximize your traffic and increase user engagement by knowing when to deliver the right content. 3 Acquire New Customers to Grow your Business: Re-engage current customers when they are active outside of website or acquire new readers that click, share and buy. 23
  • 24. Start Dlvr’ing Smarter Request a Demo Contact: Bill Flitter, Founder/CEO bill@dlvr.it 888-495-8384 24
  • 26. Dlvr.it Helps You Tweet Smarter & Faster Content Optimization Dlvr.it understands the optimal times to post content giving you a 200% lift in exposure and clicks Keyword & Demographic Mapping Topic and demographic analysis removes the guesswork from knowing the content and audience that clicks with your content. Publish more of what your audience love. Speedy Updates Be the first to break the news. Dlvr.it comes with the fastest update times in the industry! 26
  • 27. Build Thought Leadership with Fresh Content From Trusted Sources Here’s How it Works • Gather: Curate and select content from any source - social, status updates, news, reviews, testimonials, press releases, posts, tips—and in any format (video, photos or text). • Select: Keep what you want, delete want you don’t. Customize headlines, choose the appropriate photo and select your routes. • Distribute: Post selected content to your pre-defined routes. Also a great way to manage content to Facebook. 27
  • 28. Packed with Amazing Features, Dlvr.it Makes Your Content Social-Friendly Distribute • One-click distribution to Twitter, Facebook, LinkedIn and more • Smart keyword driven posting rules • Scheduled delivery Measure • Track clicks, retweets, viral pass along • Detailed demographic and influencer analysis • Google/Omniture Analytics integration built in Optimize • Optimize timing and content of posts • Keyword & Topic analysis • Content curation for hand-selecting content Grow • Promote trending content with widgets on your site • Paid distribution of top trending content off your site 28