Promoting Innovation using Inventive Problem Solving Technique
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This document discusses innovation techniques, including TRIZ (the theory of inventive problem solving). It provides a brief history of innovation concepts and examples of disruptive technologies. The document explains how the development of new products can be depicted by S-curves and how TRIZ tools like the Nine Windows can help avoid an S-curve crash. It also provides examples of how companies like Toyota, BMW, Samsung, and Proton have successfully applied TRIZ methods to innovation challenges.
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Promoting Innovation using Inventive Problem Solving Technique
- 1. Promoting Innovation with Inventive Problem Solving Techniques Prof Dr Nooh Abu Bakar MOT, MJIIT, UTM ICIM 2015 - Wuhan iNnovAtiOn MOT, MJIIT, UTM
- 2. iNnovAtiOn MOT, MJIIT, UTM A brief History 則р The Structure of Scientific Revolutions - Thomas S. Kuhn 則р The concept of Business of Paradigms Joel Barker 則р End of 90s Disruptive Innovation Clayton Christiansen 則р The consequences of not paying attention to disruptive threats. Case in point: 則р Digital photography versus film emulsion based photography. 則р The transistor radio versus analog radios. 則р Pocket calculators versus desktop calculators. 則р Liquid Crystal display LCD televisions versus Cathode Ray Tube (CRT) televisions. 則р Mini mills versus integrated steel mills. 則р Smart Phones versus analog wired phones. 則р Customers buy products and services because they have a specific job that the product will do for them. 則р In 2005, Outcome Driven Innovation (ODI) process Tony Ulwick incorporates the Innovation Algorithm, plotted on the Customer- Centered Innovation Map
- 3. iNnovAtiOn MOT, MJIIT, UTM The development and rise of new products is accurately depicted by Life Cycle S curves TRIZ tool
- 4. iNnovAtiOn MOT, MJIIT, UTM Different zones of evolution exist on an S-curve TRIZ tool
- 5. iNnovAtiOn MOT, MJIIT, UTM thought of a disruptive technology wiping out the gains is not on any bodies radar careen 則р This phenomenon has occurred countless times with massive loss of market share, jobs and in some instances bankruptcy. 則р History has shown that no company should take its position for granted. Every S-curve gets replaced at some point in time. In fact, the only guarantee for success is to re- invent the business to keep relevant within an ever changing market. If you dont, someone else will. Derek Bennington and Dr. Phil Samuel. 則р One of the Laws of Systems Evolution (TRIZ tool) is the Transition from a Mono System (single entity) into a Bi- System (combined mono systems). This is evident in the transition from single software applications into software suites, single function printers into all-in-one devices, flip phones with call and receive functions only to smart phones with thousands of applications.
- 6. iNnovAtiOn MOT, MJIIT, UTM Avoiding the S Curve Crash a powerful innovation tools, is the Nine Windows TRIZ tool
- 7. iNnovAtiOn MOT, MJIIT, UTM TRIZ is known as problem solving and idea generation tools that focus to resolve contradiction between specific parameters and breaks away from trade-off approach (Bakar and Rahim, 2014). This provides new opportunity to improve design performance using non-trade-off tools and techniques such as TRIZ.
- 8. iNnovAtiOn MOT, MJIIT, UTM Effectiveness of TRIZ as an inventive problem solving technique
- 9. iNnovAtiOn MOT, MJIIT, UTM Organizational capability - structured innovation is the next frontier for development and systemization
- 10. iNnovAtiOn MOT, MJIIT, UTM Toyota production system (TPS) has seen various studies that use TRIZ methodology in product and process development (Ikovenko and Bradley, 2004; Bhusan, 2007; Bhusan, 2014)
- 11. iNnovAtiOn MOT, MJIIT, UTM BMWs NPD evolved by taking in Open innovation as a part product development using TRIZ methodology (H端sig and Kohn, 2011). TRIZ has becomes a part of BMWs Systematic Innovation Tools as key driver in developing sustainable product design and business development (Moeller, 2013).
- 12. iNnovAtiOn MOT, MJIIT, UTM There are TRIZ team at every company of SAMSUNG group 2010-2012 息 Target Invention. Idea Protecting Technology There are TRIZ team at every company of SAMSUNG group TRIZ at SAMSUNG
- 13. iNnovAtiOn MOT, MJIIT, UTM Innovative case applications in Proton 則р case study 1, the stamping of sheet metal - improvement of panel side outer component cost by solving engineering contradiction and inventive principles 則р case study 2, the side view mirror - forecast future product complexity and strategies - achieve cost reduction and increase product innovation 則р case study 3, engine deactivation system - cost reduction through patent design using patent circumvention strategy - using competitive patent existed and utilised existing resources to reduce the development cost and also component cost 則р case study 4, new wiper bracket - provides new methodology to improve weight of through engineering contradiction and inventive principles
- 14. iNnovAtiOn MOT, MJIIT, UTM S-curve trend analysis for side view mirror system case application 2 in Proton
- 15. iNnovAtiOn MOT, MJIIT, UTM TRIZ tools for DTC-TRIZ patent development and forecasting strategy case application in Proton
- 16. iNnovAtiOn MOT, MJIIT, UTM Integration of TRIZ in Design Framework case application in Proton
- 17. iNnovAtiOn MOT, MJIIT, UTM noohab@gmail.com / nooh.kl@utm.my PROF DR NOOH ABU BAKAR Management of Technology Department, Malaysia Japan International Institute of Technology, Universiti Teknologi Malaysia, 54100 Kuala Lumpur. Tel: +603-2615 4399 / Fax: +603-2615 4911 / Mobile: +6012-220 5539 17 油