Promotional campaign
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The document discusses different types of promotional campaigns that companies use. It explains that promotion is a way for companies to raise customer awareness of their products and services in order to gain more profits by acquiring more customers. Promotional methods discussed include websites, leaflets, brochures, flyers, television, and newspapers.
Promotional campaign
- 1. Promotional Campaign Hong Kong 7s
- 2. Research Campaign What is promotion? A promotion is a project that provides higher customer awareness. Why do companies need promotion? Companies need promotion to have more customers, and to get more profit. Why do consumers need promotion? Without the promotion, they would not know where to go to get the best deals. Examples of types of promotion e.g Website/Leaflet/Brochure/Flyer/Television/Newspaper
- 3. School community communication Find as many examples of communication used at school. How does the school communicate with teachers, students, parents and the wider community. For each example indicate who the information is coming from and who is it going to. (A table would be useful) Communication method From To Daily bulletin School, teachers, students Students, parents, teache rs School Gmail School, teachers, students Students, teachers Main Page School, teachers, students Students Google Docs Teachers, Students Students Google Sites Teachers, Students Students, teachers
- 4. Hong Kong Sevens Find as many examples of promotion used for the Rugby Sevens. Try to create links or embed video http://www.google.com/url?sa=t&rct=j&q=&esrc=/slideshow/promotional-campaign-1-15017095/15017095/s&source=web&cd=2&ved=0CCkQF jAB&url=http%3A%2F%2Fwww.asia-bars.com%2F2012%2F03%2Fhong-kong-sevens-a- week-of-liquid-indulgences-and-some-rugby-selected-venue-promotions-march-23rd- 25th%2F&ei=JomQUKLmN8HYigeAiIHwDg&usg=AFQjCNEtswtGnvE3oaVkZB1PUV436J _zhg
- 5. Example of Harry Potter promotional campaign and audience analysis
- 6. Carry out your own audience analysis for the Rugby Sevens Separate the types of promotion you have found into different age groups. Try to create links or embed video Hong Kong Young old Overseas
- 7. Summary of research From this research create a blog post Give it the title, "Project Title and Description" Write out your title making sure you include the WHAT, WHO and PURPOSE in your title Underneath write out 2-3 sentences describing WHY the project is needed Label/Tag the post with the label, "Research & Planning" Submit the URL of the blog post to the dropbox