Proposal mix fashion
- 1. ADSangtao Cracking Creativity Gi?i ph¨¢p truy?n th?ng t¨ªch h?p IMC
- 3. ADSangtao Cracking Creativity 1. Y¨ºu c?u 2. Chi?n l??c 3. Th?c hi?n 4. Li¨ºn h?
- 4. ADSangtao Cracking Creativity ? M?c ti¨ºu ¨C Launch ¨C Gi?i thi?u Shop v¨¤ d?ch v? Mix th?i trang ¨C X?y d?ng fanpage c?ng ??ng ¨C T?o ?¨¤ x?y d?ng th??ng hi?u th?i trang ri¨ºng ? Kh¨¢ch h¨¤ng m?c ti¨ºu ¨C N? t? 18 tu?i ¨C ? th¨¤nh ph? HCM ¨C Th¨ªch mua s?m ? C?ng c? truy?n th?ng ¨C Social Media: Facebook
- 5. ADSangtao Cracking Creativity ? S? d?ng 2 k¨ºnh : Facebook v¨¤ Youtube ?? viral cho Shop ? Concept ch¨ªnh : Mix Clothes ¨C Show Style (Mix Clothes ¨C Show Phong C¨¢ch. ; Mix-Style Show Me ( Mix Style ¨C Show c¨¢ t¨ªnh) ? Ti?n t?i Launch website ? ??nh v? : Concept, N?i dung Fanpage, B? nh?n di?n th??ng hi?u ?M?NG X? H?I ?CHIA S? VIDEO ?HOT FACEBOOKERS
- 8. ADSangtao Cracking Creativity ? X?y d?ng Fanpage ? T?ng l??ng fan ? Ti?n h¨¤nh quy tr¨¬nh ¡°Fan-Acquisition¡± ¨C chuy?n ??i ? PR tr¨ºn c¨¢c fanpage c?ng ??ng ? t?o ?? ph? s¨®ng r?ng cho th??ng hi?u ? T?o conversation v¨¤ interation tr?c ti?p v?i kh¨¢ch h¨¤ng m?c ti?p tr¨ºn fanpage ? t?ng t? l? chuy?n ??i ? Push Sale
- 9. ADSangtao Cracking Creativity ? T? ch?c Contest ¡°Mix And Match - Draw Up Your Style¡± ? Thu h¨²t s? ch¨² ? c?a c?ng ??ng ? X?y d?ng l??ng fan trung th¨¤nh ? T?o ?? Buzz trong gian ?o?n ??u ? chu?n b? cho vi?c launch Website
- 10. ADSangtao Cracking Creativity G?i ? m?t s? ? t??ng cho qu?n l? fanpage v¨¤ t?ng t??ng t¨¢c v?i User: V? N?i dung: ? C¨¢ch Mix ?? ph¨´ h?p ? H¨¬nh ?nh v? Mix ?? ? H¨¬nh ?nh ch?p t?i shop n?u ???c ? H?i ?¨¢p v? c¨¢ch mix ?? V? ch??ng tr¨¬nh s? ki?n ? Mix ?? theo y¨ºu c?u c?a fan ? t?o uy t¨ªn ? Share h¨¬nh mix ?? ???c t?ng voucher gi?m gi¨¢
- 12. ADSangtao Cracking Creativity ? T?o video v?i ch? ?? ¡°M?c ?? g¨¬ ?¨ºm Noel¡± ¨C Fashion for Noel !! ? H¨¬nh ?nh v¨¤ nh?c n?n ph¨´ h?p ? th? hi?n c¨¢ t¨ªnh ? Viral v¨¤ t?ng l??t View ? D?n v? Fanpage v¨¤ t?ng ?? nh?n di?n
- 13. ADSangtao Cracking Creativity 1 Fanpage 1.. Fan page 5. Hot facebooker 2. Youtube MiX 4. Chia s? h¨¬nh ?nh/VDO Fashion 3. M?ng XH FAN NH?N BI?T DOANH S? & T??NG T?C & TRUY C?P
- 14. ADSangtao Cracking Creativity Trao gi?i tr??c Noel 1 ng¨¤y Pre Action Estimate Convert Tu?n 1 Tu?n 2 Tu?n 3,4 Qu?n l?
- 15. ADSangtao Cracking Creativity K¨ºnh Cam k?t Th?i gian Chi ph¨ª L?p fanpage Fanpage T?ng 2000 fan ??u 8 000 000 VND Qu?n l? contest Thi?t k? Video Youtube Viral Video 12 000 000 VND > 5 000 View T?ng 30 ng¨¤y 20 000 000 VND
- 16. ADSangtao Cracking Creativity K¨ºnh Cam k?t Th?i gian Chi ph¨ª Fanpage Qu?n l? n?i dung H¨¤ng th¨¢ng 5 000 000 VND T?ng 1000 fan
- 17. ADSangtao Cracking Creativity ? Ch?a bao g?m VAT ? Chi ph¨ª t?o Clip trong b?ng tr¨ºn l¨¤ clip d?ng ºÝºÝߣ d¨¤i 1,5 - 2 ph¨²t. (V¨ª d?: https://www.facebook.com/media/set/?set=a.483693918319893.1 05707.100000378679031&type=3 ) ? N?u t?o Clip d?ng ho?t h¨¬nh ??ng (v¨ª d?: http://www.youtube.com/watch?v=HS5jQJ_u6p4) l¨¤ 12.000.000 VND/ph¨²t ? Ch?a bao g?m gi?i th??ng cho contest ? Ch? ti¨ºu KPI ph?i ??t ???c ¨ªt nh?t 60%
- 18. ADSangtao Cracking Creativity THANK YOU ! Thanh H?ng Account Manager Mobile : 0906 316 700 ADSangtao Email : marulord@gmail.com Yahoo : marulordxm Skype : marulordxm