Présentation Linkedin pour "Brits in Business
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LinkedIn is a professional social media platform with 175 million members. It connects professionals to find business opportunities, including partners, professional services, goods/services, investors, information and knowledge sharing. Members can develop expertise, enhance visibility, promote their career, find new positions and access recruitment opportunities. The platform allows users to build their professional credibility, be featured as an industry expert, and gain awareness/visibility for their business.
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Présentation Linkedin pour "Brits in Business
- 1. "Connects the world's professionals to make them more productive and successful" Expression Coaching for Brits in Business!
- 2. 175 million highly-educated individuals Executives, entrepreneurs and free lancers with an average revenue of USD 109 K connected directly or indirectly 1,5million groups 3 degrees of connections Connect to decision makers Groups Linkedin Social Graph Get an up to date data Profiles base and "dynamic CVs" Get direct access to Pages groups of professionals Get a powerful tool to 2 million+ build credibility company pages
- 3. Finding business opportunities Partners Professional services B to B Goods and by-products Linkedin Investors Information Knowledge sharing and collective intelligence Create awareness, promote 175 million New collaborators Keep in touch with alumni Develop expertise B to C Share news, facts, data, Enhance visibility & notoriety Promote career Find a new position Buy services from professionals Source: Linkedin.com
- 4. Recruitment and visibility Huge network for sourcing Direct approach to passive and active candidates Ad placement Linkedin Linkedin tools for recruiters Referral system for job openings Employer branding 175 million Be found on Linkedin database by recruiters Find recruiting ads from employers Apply with Linkedin button Enhance their visibility Demonstrate their expertise Find information about companies and recruiters Ask future colleagues for information Get referred by trusted connections Connect with alumni communities
- 5. Business intelligence and data mining Linkedin Today Linkedin Groups Your network activity Linkedin Q&A Linkedin Signal
- 6. Building personal credibility Be a leader in your industry Benchmark your competitors Get your content featured Be featured as an expert Gain awareness & visibility
- 7. So, where should I start? 1. Build your personal profile (100% complete) 2. Claim your vanity URL: ch.linkedin.com/in/mmjoly 3. Upload your contacts to Linkedin (CSV format!) 4. Share status updates with your network 5. Build your company page 6. Subscribe to groups 7. Build your own group (why not?) 8. Answer questions related to your expertise 9. Cross-promote your Linkedin profile on Twitter, Facebook, Google+, etc. 10. Use 1st degrees to connect to 2nd , then 3rd degrees!
- 8. Do's……………....Don'ts Complete your profile 100% and KEYWORDS Do not spam or post marketing Use a professional picture messages, job enquiries or subscribe your connections automatically to Personalize your invitations to ask for your newsletter connections Grow your network proactively Do not invite (directly) people your don't know Be open to accepting connections and forwarding requests Do not say you are "looking for a new Treat your Linkedin messages with position" or "your next challenge" in careful attention your headline! Keep in mind where your ROI is (lead generation, speaking opportunities, interviews, etc.)
- 9. Linkedin Connects the world's professionals to make them more productive and successful