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PSA examples

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Diane Harney
Diane Harney

This document contains tips and examples for creating public service announcements (PSAs) for the American Red Cross. It includes draft PSAs on topics like disaster relief fundraising, blood donation drives, home fire safety, and heat wave preparedness. Guidance is provided on writing PSAs for radio, including suggested word counts for different time lengths and tips on crafting concise messaging that engages listeners and provides important information.

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1 COMA 360 - DMH PSA EXAMPLES From the American Red Cross
2 COMA 360 - DMH DISASTER RELIEF FUND APPEAL (:10) HELP VICTIMS OF THOUSANDS OF DISASTERS ACROSS THE COUNTRY EACH YEAR. CALL 1-800- RED CROSS NOW OR VISIT RED CROSS-DOT- ORG TODAY.
3 COMA 360 - DMH DISASTER RELIEF FUND APPEAL (:30) DISASTER VICTIMS NEED YOUR HELP. THE AMERICAN RED CROSS PROVIDES VICTIMS OF DISASTER WITH FOOD, SHELTER, COUNSELING AND MORE. YOUR SUPPORT FOR THE AMERICAN RED CROSS DISASTER RELIEF FUND HELPS VICTIMS OF THOUSANDS OF DISASTERS ACROSS THE COUNTRY EACH YEAR. TO MAKE A CONTRIBUTION, CONTACT THE AMERICAN RED CROSS TODAY. CALL 1-800-RED CROSS OR VISIT RED CROSS-DOT-ORG.
4 COMA 360 - DMH DISASTER RELIEF FUND APPEAL (:15) PLEASE TEXT 2-HELP DISASTER VICTIMS. TEXT THE WORD GIVE TO THE NUMBER 2-4-3-5-7 AND DONATE FIVE DOLLARS TO THE RED CROSS DISASTER RELIEF FUND. THATS G-I-V-E TO THE NUMBER 2-4-3-5-7.
5 COMA 360 - DMH BLOOD DONATION APPEAL (:15) EVERY TWO SECONDS, SOMEONE IN AMERICA NEEDS BLOOD. YOU CAN HELP BY DONATING BLOOD AT YOUR LOCAL AMERICAN RED CROSS. TO MAKE AN APPOINTMENT, CALL 1-800-GIVE- LIFE OR VISIT GIVELIFE.ORG TODAY. THE NEED IS CONSTANT, THE GRATIFICATION IS INSTANT. GIVE BLOOD.
6 COMA 360 - DMH PREVENTING HOME FIRES (:10) DO YOU KNOW WHAT YOU AND YOUR FAMILY CAN DO TO PREVENT HOME FIRES? TO LEARN MORE ABOUT HOME FIRE SAFETY AND PREVENTION, LOG ONTO RED CROSS DOT ORG.
7 COMA 360 - DMH HEAT WAVE (:15) THE HEAT IS ON! EXTREME TEMPERATURES CAN POSE INCREASED HEALTH RISKS SUCH AS HEAT STROKE AND HEAT EXHAUSTION. TO LEARN HOW TO PROTECT YOURSELF AND YOUR FAMILY, CONTACT YOUR LOCAL AMERICAN RED CROSS CHAPTER OR VISIT RED-CROSS-DOT- ORG.
8 COMA 360 - DMH WRITING YOUR PSA Length of PSA Number of Words 10 seconds 20-25 words 15 seconds 30-35 words 20 seconds 40-50 words 30 seconds 60-75 words
9 COMA 360 - DMH THE TOP OF THE SHEET SHOULD LIST: PSA is for what agency or group Title of the PSA How long the PSA should run (i.e., "FOR USE: November 18 December 20" or "IMMEDIATE: TFN" [till further notice]) Length of the PSA Contact information
10 COMA 360 - DMH TITLE: (xxx) SPONSOR: (Name) FOR RELEASE: (Date) TIME: (Seconds) CONTACT: (Your Name) (Your Telephone Number)
11 COMA 360 - DMH TIPS FOR RADIO Try to use short, arresting sentences aimed directly at the listener. Write conversationally Leave no obvious question unanswered. Provide phonetic pronunciation as needed Place dashes between numbers such as addresses or phone numbers (5-5-5-1-2-1-2) Grab attention quickly and hold it.
12 COMA 360 - DMH TIPS FOR RADIO Finding professional announcers is helpful but not vital. Ask the radio station for guidance in preparing the PSA. Listen to other radio PSAs to get a feel for how they should sound. Make certain that all information in the PSA is correct. Do not lie or bend the truth in any way.

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PSA examples

  • 1. 1 COMA 360 - DMH PSA EXAMPLES From the American Red Cross
  • 2. 2 COMA 360 - DMH DISASTER RELIEF FUND APPEAL (:10) HELP VICTIMS OF THOUSANDS OF DISASTERS ACROSS THE COUNTRY EACH YEAR. CALL 1-800- RED CROSS NOW OR VISIT RED CROSS-DOT- ORG TODAY.
  • 3. 3 COMA 360 - DMH DISASTER RELIEF FUND APPEAL (:30) DISASTER VICTIMS NEED YOUR HELP. THE AMERICAN RED CROSS PROVIDES VICTIMS OF DISASTER WITH FOOD, SHELTER, COUNSELING AND MORE. YOUR SUPPORT FOR THE AMERICAN RED CROSS DISASTER RELIEF FUND HELPS VICTIMS OF THOUSANDS OF DISASTERS ACROSS THE COUNTRY EACH YEAR. TO MAKE A CONTRIBUTION, CONTACT THE AMERICAN RED CROSS TODAY. CALL 1-800-RED CROSS OR VISIT RED CROSS-DOT-ORG.
  • 4. 4 COMA 360 - DMH DISASTER RELIEF FUND APPEAL (:15) PLEASE TEXT 2-HELP DISASTER VICTIMS. TEXT THE WORD GIVE TO THE NUMBER 2-4-3-5-7 AND DONATE FIVE DOLLARS TO THE RED CROSS DISASTER RELIEF FUND. THATS G-I-V-E TO THE NUMBER 2-4-3-5-7.
  • 5. 5 COMA 360 - DMH BLOOD DONATION APPEAL (:15) EVERY TWO SECONDS, SOMEONE IN AMERICA NEEDS BLOOD. YOU CAN HELP BY DONATING BLOOD AT YOUR LOCAL AMERICAN RED CROSS. TO MAKE AN APPOINTMENT, CALL 1-800-GIVE- LIFE OR VISIT GIVELIFE.ORG TODAY. THE NEED IS CONSTANT, THE GRATIFICATION IS INSTANT. GIVE BLOOD.
  • 6. 6 COMA 360 - DMH PREVENTING HOME FIRES (:10) DO YOU KNOW WHAT YOU AND YOUR FAMILY CAN DO TO PREVENT HOME FIRES? TO LEARN MORE ABOUT HOME FIRE SAFETY AND PREVENTION, LOG ONTO RED CROSS DOT ORG.
  • 7. 7 COMA 360 - DMH HEAT WAVE (:15) THE HEAT IS ON! EXTREME TEMPERATURES CAN POSE INCREASED HEALTH RISKS SUCH AS HEAT STROKE AND HEAT EXHAUSTION. TO LEARN HOW TO PROTECT YOURSELF AND YOUR FAMILY, CONTACT YOUR LOCAL AMERICAN RED CROSS CHAPTER OR VISIT RED-CROSS-DOT- ORG.
  • 8. 8 COMA 360 - DMH WRITING YOUR PSA Length of PSA Number of Words 10 seconds 20-25 words 15 seconds 30-35 words 20 seconds 40-50 words 30 seconds 60-75 words
  • 9. 9 COMA 360 - DMH THE TOP OF THE SHEET SHOULD LIST: PSA is for what agency or group Title of the PSA How long the PSA should run (i.e., "FOR USE: November 18 December 20" or "IMMEDIATE: TFN" [till further notice]) Length of the PSA Contact information
  • 10. 10 COMA 360 - DMH TITLE: (xxx) SPONSOR: (Name) FOR RELEASE: (Date) TIME: (Seconds) CONTACT: (Your Name) (Your Telephone Number)
  • 11. 11 COMA 360 - DMH TIPS FOR RADIO Try to use short, arresting sentences aimed directly at the listener. Write conversationally Leave no obvious question unanswered. Provide phonetic pronunciation as needed Place dashes between numbers such as addresses or phone numbers (5-5-5-1-2-1-2) Grab attention quickly and hold it.
  • 12. 12 COMA 360 - DMH TIPS FOR RADIO Finding professional announcers is helpful but not vital. Ask the radio station for guidance in preparing the PSA. Listen to other radio PSAs to get a feel for how they should sound. Make certain that all information in the PSA is correct. Do not lie or bend the truth in any way.