The document provides guidance on designing effective posters for academic conferences. It discusses important considerations like understanding the audience, including the proper content and structure, using visual elements like appropriate font sizes and balanced layouts, and ensuring the poster is easily readable from a distance. The goal is to visually share research findings and grab attendees' attention so they want to learn more. Effective posters clearly communicate the objective and main points through a combination of well-designed text and graphics.
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PS_Designing posters for academic conferences
1. Dr Inma Andr辿s
Student Programmes Manager
PRESENTATION
SKILLS:
Designing posters
for academic
conferences
5. Brunel University London
First questions
What is the most important/interesting/astounding finding
from my research project?
How can I visually share my research with conference
attendees? Should I use charts, graphs, photos, images?
What kind of information can I convey during my talk that
will complement my poster?
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4 Whats
What is your objective?
What do you want to show on the poster?
What do you want your listeners to find/learn/take?
What do you want them to do?
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Objective: Explain to the person next to you the
purpose of your presentation and ask him or her for
feedback
8
Is it clear?
Did it grab your attention?
Is it too general or too specific?
Would you like to listen more?
Designing posters for academic conferences
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It should content:
Introduction
Materials and methods
Results
Conclusions
Citations (short list)
Acknowledgements
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The poster should have: 01 March 2016
11
Graphics
Text
Space
Designing posters for academic conferences
Content
13. Brunel University London
Do you know your audience?
What do they already know?
What are their attitudes toward your topic or proposal?
How interested are they in your topic?
What are their needs?
01 March 2016
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Know your audience
Specialist Audience
Experts in same related field
They will have a high level of understanding of your
subject
It's ok to use jargon and technical terms on poster
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Related Audience
Specialist in related / overlapping field
Familiar with the generalities of your discipline
Be wary of specialist jargon - avoid where possible
15
Know your audience
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Know your audience
General Audience
Can only assume general level knowledge
No familiarity with discipline or your subject area
Avoid use a jargon-basic descriptions only
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Size
Title:
A2 poster: 32pt 64pt.
A1 poster: 64pt 72pt.
A0 poster: 72pt 84pt.
Main text:
A2 poster: 14pt 18pt.
A1 poster: 16pt 24pt.
A0 poster: 24pt 32pt.
Authors: clarify author-institution.
References and captions: smaller font.
01 March 2016
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Text
300-500 words
Structure
Open the presentation with something interesting and
attention
Set your topic and determine the major points
Properly use transitions
Create a concise conclusion or summary
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Colour
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Try to create a visual
sequence
No need to fill every cm
white space is good
Two/three main colours
Be consistent e.g. use one
colour for all headings
Red & Green
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How to manage the layout?
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Properly use transitions
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Good visual balance
24
Horizontal Symmetry Horizontal & Vertical Symmetry
Diagonal Symmetry Asymmetry
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Charts
26
Think carefully about how you format them
Keep them simple, enlarge the text and thicken the lines
Make sure the background has good contrast
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How to make successful my poster design
Important information should be readable from about 10
feet away
Title is short and draws interest
Text is clear and to the point
Use of bullets, numbering and headlines makes it easy to
read
Effective use of graphics, colour and fonts
Consistent and clean layout
Includes acknowledgments, your name and your
department
Enthusiasm & Passion
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Successful
Presentations
Know
Know
Know
Know
Four Cornerstones Method
Audience
StoryObjective
What the
audience wants
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Other Workshops
Designing posters for academic conferences
PRESENTATION SKILLS: Creating posters in
PowerPoint
PRESENTATION SKILLS: Oral presentations