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Fueling your startup
Fueling( Funding) Your Startup By Ganesh Natesan
Why this
topic is
important ?
Life Cycle
Start-up is a company undertaken by an entrepreneur to seek, develop, and validate a
scalable business model
Funding your startup
Bootstrapping
Angel
Investment
VC
Funding
Startup
Valuation
Exit Strategy
Bootstrapping
Angel Investor
 A Wealthy Individual interested in
your idea and ROI
 Many angels are successful
entrepreneurs, you can expect
connections and sound advice
 You can expect 1 lack to 10 Lacks
Caution:
 You may loose decision making
power
VC FUNDING : SERIES A
ACCELERATE COMPANY
GROWTH
ATTRACTING NEW TALENT CROSS PRODUCT
MILESTONES
VC FUNDING : SERIES B, C, D..
GROWTH CAPITAL FOR VIRAL
GROWTH OVER A LONG
PERIOD
RAPID CUSTOMERS GROWTH,
EXPECTED REVENUE GROWTH
, PROFITABILITY
$20M - $1OOM
FUNDING NEED
> $250M - VALUATION
Ready with a plan, before you ask for fund
Problem Solution Why you
Market Size
Financial
Projection
ASK
Business Model Canvas
Its determined by market..
What is your companys worth?
Stages Funding Basis Funding Size Valuation Size Funding Source
Ideation Idea Attraction
And Market size
$25k  $100k $250K to $500k Bootstrap, F & F ,Angel/
Seed Funds
Validation Execution Capability of
founders
$100k - $250 $500k to 1.5M Bootstrap, F & F ,Angel/
Seed Funds
Early Traction A successful working model
or product/service
$250k- $500k $2M- $5M Angel /Seed Funds
Scaling Customer Adoption, Cash
Flows
$1M - $5M $5M- $20M Angel/ Seed Funds/VC
Rapid Customer
Adoption
Market Share, Revenue
grow estimate
$5M - $20M > $50M Series A ( 1 to many VCs )
Growth Capital for
viral Growth over a
long period
Rapid Customers growth,
Expected Revenue Growth ,
Profitability
$20M - $1OOM > $250M Series (B,C,D,E.,)
PE firms and VCs will exit
Stable Growth Exit Strategy (IPO / Get Acquired )
Valuation
Methods
Discounted Cash
Flow (DCF)
Cost Approach
(to build or replace)
Comparable
DCF
 A Case Study - Uber Funding Rounds
Exit strategy
Thanks
The Ask
$50,000
Sample
financial
projection
StreamChain: 5 Year Projections
Year 1 Year 2 Year 3 Year 4 Year 5
New Wells Deployed 0 45 100 250 500
New Web Portal Licenses 0 3 10 25 50
Total Number of Employees 3 6 15 15 15
Revenue
Web Portal Licenses Sales -
$ -
$ 250,000.00
$ 625,000.00
$ 1,250,000.00
$
Hardware/Software Sales - - 750,000 1,500,000 3,000,000
- - $1,000,000 $2,125,000 $4,250,000
Variable Expenses
COGS 39,900 361,300 478,000 1,132,000 2,222,000
Gross Income ($39,900) ($361,300) $522,000 $993,000 $2,028,000
Fixed Expenses
Salaries and Wages - 240,000 900,000 900,000 900,000
Fixed Expenses (insurance,
Office, Hosting, Software
Service, Ongoing Legal)
20,000 100,000 100,000 100,000 100,000
Total Fixed Expenses 20,000 340,000 1,000,000 1,000,000 1,000,000
EBITDA ($59,900) ($701,300) ($478,000) ($7,000) $1,028,000
Total Revenue
Fueling( Funding) Your Startup By Ganesh Natesan
Fueling( Funding) Your Startup By Ganesh Natesan

More Related Content

Fueling( Funding) Your Startup By Ganesh Natesan

  • 4. Life Cycle Start-up is a company undertaken by an entrepreneur to seek, develop, and validate a scalable business model
  • 7. Angel Investor A Wealthy Individual interested in your idea and ROI Many angels are successful entrepreneurs, you can expect connections and sound advice You can expect 1 lack to 10 Lacks Caution: You may loose decision making power
  • 8. VC FUNDING : SERIES A ACCELERATE COMPANY GROWTH ATTRACTING NEW TALENT CROSS PRODUCT MILESTONES
  • 9. VC FUNDING : SERIES B, C, D.. GROWTH CAPITAL FOR VIRAL GROWTH OVER A LONG PERIOD RAPID CUSTOMERS GROWTH, EXPECTED REVENUE GROWTH , PROFITABILITY $20M - $1OOM FUNDING NEED > $250M - VALUATION
  • 10. Ready with a plan, before you ask for fund Problem Solution Why you Market Size Financial Projection ASK
  • 12. Its determined by market.. What is your companys worth?
  • 13. Stages Funding Basis Funding Size Valuation Size Funding Source Ideation Idea Attraction And Market size $25k $100k $250K to $500k Bootstrap, F & F ,Angel/ Seed Funds Validation Execution Capability of founders $100k - $250 $500k to 1.5M Bootstrap, F & F ,Angel/ Seed Funds Early Traction A successful working model or product/service $250k- $500k $2M- $5M Angel /Seed Funds Scaling Customer Adoption, Cash Flows $1M - $5M $5M- $20M Angel/ Seed Funds/VC Rapid Customer Adoption Market Share, Revenue grow estimate $5M - $20M > $50M Series A ( 1 to many VCs ) Growth Capital for viral Growth over a long period Rapid Customers growth, Expected Revenue Growth , Profitability $20M - $1OOM > $250M Series (B,C,D,E.,) PE firms and VCs will exit Stable Growth Exit Strategy (IPO / Get Acquired )
  • 14. Valuation Methods Discounted Cash Flow (DCF) Cost Approach (to build or replace) Comparable
  • 15. DCF
  • 16. A Case Study - Uber Funding Rounds
  • 20. Sample financial projection StreamChain: 5 Year Projections Year 1 Year 2 Year 3 Year 4 Year 5 New Wells Deployed 0 45 100 250 500 New Web Portal Licenses 0 3 10 25 50 Total Number of Employees 3 6 15 15 15 Revenue Web Portal Licenses Sales - $ - $ 250,000.00 $ 625,000.00 $ 1,250,000.00 $ Hardware/Software Sales - - 750,000 1,500,000 3,000,000 - - $1,000,000 $2,125,000 $4,250,000 Variable Expenses COGS 39,900 361,300 478,000 1,132,000 2,222,000 Gross Income ($39,900) ($361,300) $522,000 $993,000 $2,028,000 Fixed Expenses Salaries and Wages - 240,000 900,000 900,000 900,000 Fixed Expenses (insurance, Office, Hosting, Software Service, Ongoing Legal) 20,000 100,000 100,000 100,000 100,000 Total Fixed Expenses 20,000 340,000 1,000,000 1,000,000 1,000,000 EBITDA ($59,900) ($701,300) ($478,000) ($7,000) $1,028,000 Total Revenue

Editor's Notes

  1. Profit or Non-Profit .
  2. Boot Strapping: Use your savings and selling assets Friends and Families Home equity line of credit Crowd Funding
  3. Its determined by the market